Yum!

YUM

2.3

Companies list

Public Statements Risk

3

The CEO and company are generally low profile. The website features Citizenship and Sustainability pages. Yum! Brands recently reversed its 2012 decision to stop funding the American Legislative Exchange Council, a Conservative organization that drafts and shares model legislation. The original decision to cease funding to the organization came in the wake of significant public scrutiny from publications like the New York Times. ALEC remains a highly polarizing organization, generating substantial risk for the brand.

Political Contributions Risk

3

Contributions are comparable to the Restaurant industry, in which McDonald's has solidified its position as the most influential political contributor. Yum's contributions feature a notable Republican lean, both from the company PAC as well as senior executives. Contributions were made to some controversial figures, specifically Mitch McConnell and Joe Biden. Yum! is the second most Republican-leaning brand in its industry.

Political Dichotomy Risk

2

Contributions lean Republican. Yum! Brands has a politically diverse customer base due to the large number of subsidiary companies that it owns. These subsidiaries may not even be recognized as being connected to one another by consumers who are not properly educated on the brand itself. Due to the lack of market knowledge of the company's holdings, a political boycott of all Yum! Brands would be difficult to achieve, insulating Yum! from political boycott.

Associational Risk

3

In 2016, a Taco Bell PAC contributed as much as possible to the Trump campaign, but this affiliation is almost 8 years old, mitigating its relevance. Yum! started contributing to the Republican Attorneys General Association, which elevates pH. Outside of these associations, there is no news regarding affiliations between the company or any of its subsidiaries and risky politicians or PACs.

Brand Visibility Risk

1

Yum! Brands has an incredibly low search volume, likely in line with their goal of maintaining a minimal public profile, yielding an extremely low risk level.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Yum!

YUM

2.3

Companies list

Public Statements Risk

3

The CEO and company are generally low profile. The website features Citizenship and Sustainability pages. Yum! Brands recently reversed its 2012 decision to stop funding the American Legislative Exchange Council, a Conservative organization that drafts and shares model legislation. The original decision to cease funding to the organization came in the wake of significant public scrutiny from publications like the New York Times. ALEC remains a highly polarizing organization, generating substantial risk for the brand.

Political Contributions Risk

3

Contributions are comparable to the Restaurant industry, in which McDonald's has solidified its position as the most influential political contributor. Yum's contributions feature a notable Republican lean, both from the company PAC as well as senior executives. Contributions were made to some controversial figures, specifically Mitch McConnell and Joe Biden. Yum! is the second most Republican-leaning brand in its industry.

Political Dichotomy Risk

2

Contributions lean Republican. Yum! Brands has a politically diverse customer base due to the large number of subsidiary companies that it owns. These subsidiaries may not even be recognized as being connected to one another by consumers who are not properly educated on the brand itself. Due to the lack of market knowledge of the company's holdings, a political boycott of all Yum! Brands would be difficult to achieve, insulating Yum! from political boycott.

Associational Risk

3

In 2016, a Taco Bell PAC contributed as much as possible to the Trump campaign, but this affiliation is almost 8 years old, mitigating its relevance. Yum! started contributing to the Republican Attorneys General Association, which elevates pH. Outside of these associations, there is no news regarding affiliations between the company or any of its subsidiaries and risky politicians or PACs.

Brand Visibility Risk

1

Yum! Brands has an incredibly low search volume, likely in line with their goal of maintaining a minimal public profile, yielding an extremely low risk level.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Yum!

YUM

2.3

Companies list

Public Statements Risk

3

The CEO and company are generally low profile. The website features Citizenship and Sustainability pages. Yum! Brands recently reversed its 2012 decision to stop funding the American Legislative Exchange Council, a Conservative organization that drafts and shares model legislation. The original decision to cease funding to the organization came in the wake of significant public scrutiny from publications like the New York Times. ALEC remains a highly polarizing organization, generating substantial risk for the brand.

Political Contributions Risk

3

Contributions are comparable to the Restaurant industry, in which McDonald's has solidified its position as the most influential political contributor. Yum's contributions feature a notable Republican lean, both from the company PAC as well as senior executives. Contributions were made to some controversial figures, specifically Mitch McConnell and Joe Biden. Yum! is the second most Republican-leaning brand in its industry.

Political Dichotomy Risk

2

Contributions lean Republican. Yum! Brands has a politically diverse customer base due to the large number of subsidiary companies that it owns. These subsidiaries may not even be recognized as being connected to one another by consumers who are not properly educated on the brand itself. Due to the lack of market knowledge of the company's holdings, a political boycott of all Yum! Brands would be difficult to achieve, insulating Yum! from political boycott.

Associational Risk

3

In 2016, a Taco Bell PAC contributed as much as possible to the Trump campaign, but this affiliation is almost 8 years old, mitigating its relevance. Yum! started contributing to the Republican Attorneys General Association, which elevates pH. Outside of these associations, there is no news regarding affiliations between the company or any of its subsidiaries and risky politicians or PACs.

Brand Visibility Risk

1

Yum! Brands has an incredibly low search volume, likely in line with their goal of maintaining a minimal public profile, yielding an extremely low risk level.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Yum!

YUM

2.3

Companies list

Public Statements Risk

3

The CEO and company are generally low profile. The website features Citizenship and Sustainability pages. Yum! Brands recently reversed its 2012 decision to stop funding the American Legislative Exchange Council, a Conservative organization that drafts and shares model legislation. The original decision to cease funding to the organization came in the wake of significant public scrutiny from publications like the New York Times. ALEC remains a highly polarizing organization, generating substantial risk for the brand.

Political Contributions Risk

3

Contributions are comparable to the Restaurant industry, in which McDonald's has solidified its position as the most influential political contributor. Yum's contributions feature a notable Republican lean, both from the company PAC as well as senior executives. Contributions were made to some controversial figures, specifically Mitch McConnell and Joe Biden. Yum! is the second most Republican-leaning brand in its industry.

Political Dichotomy Risk

2

Contributions lean Republican. Yum! Brands has a politically diverse customer base due to the large number of subsidiary companies that it owns. These subsidiaries may not even be recognized as being connected to one another by consumers who are not properly educated on the brand itself. Due to the lack of market knowledge of the company's holdings, a political boycott of all Yum! Brands would be difficult to achieve, insulating Yum! from political boycott.

Associational Risk

3

In 2016, a Taco Bell PAC contributed as much as possible to the Trump campaign, but this affiliation is almost 8 years old, mitigating its relevance. Yum! started contributing to the Republican Attorneys General Association, which elevates pH. Outside of these associations, there is no news regarding affiliations between the company or any of its subsidiaries and risky politicians or PACs.

Brand Visibility Risk

1

Yum! Brands has an incredibly low search volume, likely in line with their goal of maintaining a minimal public profile, yielding an extremely low risk level.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Yum!

YUM

2.3

Companies list

Public Statements Risk

3

The CEO and company are generally low profile. The website features Citizenship and Sustainability pages. Yum! Brands recently reversed its 2012 decision to stop funding the American Legislative Exchange Council, a Conservative organization that drafts and shares model legislation. The original decision to cease funding to the organization came in the wake of significant public scrutiny from publications like the New York Times. ALEC remains a highly polarizing organization, generating substantial risk for the brand.

Political Contributions Risk

3

Contributions are comparable to the Restaurant industry, in which McDonald's has solidified its position as the most influential political contributor. Yum's contributions feature a notable Republican lean, both from the company PAC as well as senior executives. Contributions were made to some controversial figures, specifically Mitch McConnell and Joe Biden. Yum! is the second most Republican-leaning brand in its industry.

Political Dichotomy Risk

2

Contributions lean Republican. Yum! Brands has a politically diverse customer base due to the large number of subsidiary companies that it owns. These subsidiaries may not even be recognized as being connected to one another by consumers who are not properly educated on the brand itself. Due to the lack of market knowledge of the company's holdings, a political boycott of all Yum! Brands would be difficult to achieve, insulating Yum! from political boycott.

Associational Risk

3

In 2016, a Taco Bell PAC contributed as much as possible to the Trump campaign, but this affiliation is almost 8 years old, mitigating its relevance. Yum! started contributing to the Republican Attorneys General Association, which elevates pH. Outside of these associations, there is no news regarding affiliations between the company or any of its subsidiaries and risky politicians or PACs.

Brand Visibility Risk

1

Yum! Brands has an incredibly low search volume, likely in line with their goal of maintaining a minimal public profile, yielding an extremely low risk level.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Yum!

Public Statements Risk

Political Contributions Risk

Political Dichotomy Risk

Associational Risk

Brand Visibility Risk

Political Hazard (pH) Ratings Explained

Public Statements Risk

Political Dichotomy Risk

Political Contributions Risk

Associational Risk

Brand Visibility Risk

Yum!

Public Statements Risk

Political Contributions Risk

Political Dichotomy Risk

Associational Risk

Brand Visibility Risk

Political Hazard (pH) Ratings Explained

Public Statements Risk

Political Dichotomy Risk

Political Contributions Risk

Associational Risk

Brand Visibility Risk

Yum!

Public Statements Risk

Political Contributions Risk

Political Dichotomy Risk

Associational Risk

Brand Visibility Risk

Political Hazard (pH) Ratings Explained

Public Statements Risk

Political Dichotomy Risk

Political Contributions Risk

Associational Risk

Brand Visibility Risk

Yum!

Public Statements Risk

Political Contributions Risk

Political Dichotomy Risk

Associational Risk

Brand Visibility Risk

Political Hazard (pH) Ratings Explained

Public Statements Risk

Political Dichotomy Risk

Political Contributions Risk

Associational Risk

Brand Visibility Risk

Yum!

Public Statements Risk

Political Contributions Risk

Political Dichotomy Risk

Associational Risk

Brand Visibility Risk

Political Hazard (pH) Ratings Explained

Public Statements Risk

Political Dichotomy Risk

Political Contributions Risk

Associational Risk

Brand Visibility Risk

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