Pepsi

PEP
3.7
Companies list

Public Statements Risk

3

Pepsi is a high profile company with a relatively non-controversial CEO, Ramon Laguarta. The CEO has, however, stated publicly that his main mission is to increase Pepsi's sustainability. Regarding marketing materials, Pepsi has had their fair share of "insensitive" content, often accused of having racist undertones. The sheer volume of its marketing material naturally upgrades the company's risk of future controversies. The website, however, does not include any potentially inflamatory material.

Political Contributions Risk

4

Contributions are very high compared to other beverage companies (with Coca-Cola being a distant second). Contribute relatively evenly to both parties, but with a slight Democratic lean. Contributions mostly through the company's PAC, rather than senior executives.

Political Dichotomy Risk

4

Contributions are high and lean Democratic, yet Pepsi's consumers are likely politically diverse. Pepsi is in a similar boycott risk category as Coke and Bud Light. According to Pepsi's 10-K, about 75% of the firm's operating profit comes from North America. The 10-K mentions DEI, ESG, and 2030 sustainability goals. It further notes that, "Our beverage and convenient food products compete primarily on the basis of brand recognition and loyalty...Success in this competitive environment is dependent on effective promotion of existing products...". The "Political and social conditions" section implies the firm is aware of the impacts U.S. politics in particular could have on its business. Climate change, measures to address it, public perception, and strikes are further mentioned as risks.

Associational Risk

2

Researched revealed no associations with controversial figures. Pepsi has continued its support for the LGBTQ+ community, Black community, and sustainability goals. Its only associations on social media are with uncontroversial celebrities like Bad Bunny and NFL players. Have contributed to a few controversial politicians, including Biden and Trump.

Brand Visibility Risk

5

Pepsi is an incredibly well known and historic brand. Its brand name products are known globally and sell, to some degree, on being a part of their consumers' identities. But because the company is very diversified, it is somewhat insulated.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Pepsi

PEP
3.7
Companies list

Public Statements Risk

3

Pepsi is a high profile company with a relatively non-controversial CEO, Ramon Laguarta. The CEO has, however, stated publicly that his main mission is to increase Pepsi's sustainability. Regarding marketing materials, Pepsi has had their fair share of "insensitive" content, often accused of having racist undertones. The sheer volume of its marketing material naturally upgrades the company's risk of future controversies. The website, however, does not include any potentially inflamatory material.

Political Contributions Risk

4

Contributions are very high compared to other beverage companies (with Coca-Cola being a distant second). Contribute relatively evenly to both parties, but with a slight Democratic lean. Contributions mostly through the company's PAC, rather than senior executives.

Political Dichotomy Risk

4

Contributions are high and lean Democratic, yet Pepsi's consumers are likely politically diverse. Pepsi is in a similar boycott risk category as Coke and Bud Light. According to Pepsi's 10-K, about 75% of the firm's operating profit comes from North America. The 10-K mentions DEI, ESG, and 2030 sustainability goals. It further notes that, "Our beverage and convenient food products compete primarily on the basis of brand recognition and loyalty...Success in this competitive environment is dependent on effective promotion of existing products...". The "Political and social conditions" section implies the firm is aware of the impacts U.S. politics in particular could have on its business. Climate change, measures to address it, public perception, and strikes are further mentioned as risks.

Associational Risk

2

Researched revealed no associations with controversial figures. Pepsi has continued its support for the LGBTQ+ community, Black community, and sustainability goals. Its only associations on social media are with uncontroversial celebrities like Bad Bunny and NFL players. Have contributed to a few controversial politicians, including Biden and Trump.

Brand Visibility Risk

5

Pepsi is an incredibly well known and historic brand. Its brand name products are known globally and sell, to some degree, on being a part of their consumers' identities. But because the company is very diversified, it is somewhat insulated.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Pepsi

PEP
3.7
Companies list

Public Statements Risk

3

Pepsi is a high profile company with a relatively non-controversial CEO, Ramon Laguarta. The CEO has, however, stated publicly that his main mission is to increase Pepsi's sustainability. Regarding marketing materials, Pepsi has had their fair share of "insensitive" content, often accused of having racist undertones. The sheer volume of its marketing material naturally upgrades the company's risk of future controversies. The website, however, does not include any potentially inflamatory material.

Political Contributions Risk

4

Contributions are very high compared to other beverage companies (with Coca-Cola being a distant second). Contribute relatively evenly to both parties, but with a slight Democratic lean. Contributions mostly through the company's PAC, rather than senior executives.

Political Dichotomy Risk

4

Contributions are high and lean Democratic, yet Pepsi's consumers are likely politically diverse. Pepsi is in a similar boycott risk category as Coke and Bud Light. According to Pepsi's 10-K, about 75% of the firm's operating profit comes from North America. The 10-K mentions DEI, ESG, and 2030 sustainability goals. It further notes that, "Our beverage and convenient food products compete primarily on the basis of brand recognition and loyalty...Success in this competitive environment is dependent on effective promotion of existing products...". The "Political and social conditions" section implies the firm is aware of the impacts U.S. politics in particular could have on its business. Climate change, measures to address it, public perception, and strikes are further mentioned as risks.

Associational Risk

2

Researched revealed no associations with controversial figures. Pepsi has continued its support for the LGBTQ+ community, Black community, and sustainability goals. Its only associations on social media are with uncontroversial celebrities like Bad Bunny and NFL players. Have contributed to a few controversial politicians, including Biden and Trump.

Brand Visibility Risk

5

Pepsi is an incredibly well known and historic brand. Its brand name products are known globally and sell, to some degree, on being a part of their consumers' identities. But because the company is very diversified, it is somewhat insulated.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Pepsi

PEP
3.7
Companies list

Public Statements Risk

3

Pepsi is a high profile company with a relatively non-controversial CEO, Ramon Laguarta. The CEO has, however, stated publicly that his main mission is to increase Pepsi's sustainability. Regarding marketing materials, Pepsi has had their fair share of "insensitive" content, often accused of having racist undertones. The sheer volume of its marketing material naturally upgrades the company's risk of future controversies. The website, however, does not include any potentially inflamatory material.

Political Contributions Risk

4

Contributions are very high compared to other beverage companies (with Coca-Cola being a distant second). Contribute relatively evenly to both parties, but with a slight Democratic lean. Contributions mostly through the company's PAC, rather than senior executives.

Political Dichotomy Risk

4

Contributions are high and lean Democratic, yet Pepsi's consumers are likely politically diverse. Pepsi is in a similar boycott risk category as Coke and Bud Light. According to Pepsi's 10-K, about 75% of the firm's operating profit comes from North America. The 10-K mentions DEI, ESG, and 2030 sustainability goals. It further notes that, "Our beverage and convenient food products compete primarily on the basis of brand recognition and loyalty...Success in this competitive environment is dependent on effective promotion of existing products...". The "Political and social conditions" section implies the firm is aware of the impacts U.S. politics in particular could have on its business. Climate change, measures to address it, public perception, and strikes are further mentioned as risks.

Associational Risk

2

Researched revealed no associations with controversial figures. Pepsi has continued its support for the LGBTQ+ community, Black community, and sustainability goals. Its only associations on social media are with uncontroversial celebrities like Bad Bunny and NFL players. Have contributed to a few controversial politicians, including Biden and Trump.

Brand Visibility Risk

5

Pepsi is an incredibly well known and historic brand. Its brand name products are known globally and sell, to some degree, on being a part of their consumers' identities. But because the company is very diversified, it is somewhat insulated.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Pepsi

PEP
3.7
Companies list

Public Statements Risk

3

Pepsi is a high profile company with a relatively non-controversial CEO, Ramon Laguarta. The CEO has, however, stated publicly that his main mission is to increase Pepsi's sustainability. Regarding marketing materials, Pepsi has had their fair share of "insensitive" content, often accused of having racist undertones. The sheer volume of its marketing material naturally upgrades the company's risk of future controversies. The website, however, does not include any potentially inflamatory material.

Political Contributions Risk

4

Contributions are very high compared to other beverage companies (with Coca-Cola being a distant second). Contribute relatively evenly to both parties, but with a slight Democratic lean. Contributions mostly through the company's PAC, rather than senior executives.

Political Dichotomy Risk

4

Contributions are high and lean Democratic, yet Pepsi's consumers are likely politically diverse. Pepsi is in a similar boycott risk category as Coke and Bud Light. According to Pepsi's 10-K, about 75% of the firm's operating profit comes from North America. The 10-K mentions DEI, ESG, and 2030 sustainability goals. It further notes that, "Our beverage and convenient food products compete primarily on the basis of brand recognition and loyalty...Success in this competitive environment is dependent on effective promotion of existing products...". The "Political and social conditions" section implies the firm is aware of the impacts U.S. politics in particular could have on its business. Climate change, measures to address it, public perception, and strikes are further mentioned as risks.

Associational Risk

2

Researched revealed no associations with controversial figures. Pepsi has continued its support for the LGBTQ+ community, Black community, and sustainability goals. Its only associations on social media are with uncontroversial celebrities like Bad Bunny and NFL players. Have contributed to a few controversial politicians, including Biden and Trump.

Brand Visibility Risk

5

Pepsi is an incredibly well known and historic brand. Its brand name products are known globally and sell, to some degree, on being a part of their consumers' identities. But because the company is very diversified, it is somewhat insulated.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO