Colgate Palmolive
Public Statements Risk
Colgate Palmolive's CEO, Noel Wallace, ow profile, notwithstanding the fact that he heads one of the most popular beauty/health brands in the US. In 2016, the company faced public scrutiny for unethical production practices, but did not respond publicly to this contention. Colgate Palmolive has pages for sustainability on its company website. Their social media is apolitical and avoids making public statements wherever possible.

Political Contributions Risk
Colgate's contributions are minimal and disproportionately Democratic, both trends of the Household Products industry. Senior executives represent 100% of contributions. Contributions went to one divisive figure, Hillary Clinton, but that was many years ago. Trends vary across the Consumer Staples sector regarding partisanship and magnitude of donations.

Political Dichotomy Risk
Colgate Palmolive has a politically diverse customer base as hygiene products receive broad demand as a necessary good. While the company itself donates minimally, the executievs lean Democratic in their contributions. There have been little to no concerning political boycotts aimed at Colgate Palmolive, and they have remained relatively apolitical with their public statements and media. Although, as stated in the 10K report, the highly competitive nature of the industry mandates the prioritization of customer satisfaction to avoid losing market share to closely substitutable brands.

Associational Risk
Research revealed very little relevant press coverage surrounding Colgate Palmolive. Social media also does not show relations with risky figures.

Brand Visibility Risk
Colgate Palmolive is a product focused brand, bought habitually. Brand name is featured prominently on diverse product packaging, creating a high level of brand visibility. If there were to be a large controversy, low switching costs for consumers could have significant consequences for brand performance.
