Kraft Heinz

KHC
1.8
Companies list

Public Statements Risk

2

Kraft-Heinz is a well known company. The former CEO, Miguel Patricio, served from 2019 to 2023 and was relatively quiet. The current CEO, Carlos Abrams-Rivera is active on LinkedIn, posting about the company's achievements as well as professional developments at summits and conferences. Overall, Kraft-Heinz's leadership does not discuss politics on their social media.

Political Contributions Risk

3

Kraft Heinz contributes evenly to both parties with the company contributing through its PAC at a 5:1 ratio compared to its senior executives. Its contribution level is very high but on par with major sector competitors such as Tyson. In comparison to the rest of the Packaged Foods & Meats industry, Kraft Heinz's partisan lean fits right in the center.

Political Dichotomy Risk

1

Kraft Heinz has a customer base that is very diverse due to the variety of products and lack of controversial statements the company has made. The company states on their 10K no abnormal risks compared to those of competitors, and their largest risk comes from non-political variables. This, combined with the extremely high corporate equality index rating that Kraft Heinz has continued to earn, shows that there is little to no political risk of boycott for the company.

Associational Risk

1

Kraft Heinz maintains no relationships with concerning politicians or celebrities, including through their social media presence. Attention has been brought to the fact that the company has resumed donations to the 'Sedition Caucus', but this is extremely common and thus does not pose a risk.

Brand Visibility Risk

3

With their name prominently on some of their products (Heinz is almost synonymous with ketchup) they are more susceptible to brand controversy. High brand awareness and great market penetration also lead to a higher rating.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Kraft Heinz

KHC
1.8
Companies list

Public Statements Risk

2

Kraft-Heinz is a well known company. The former CEO, Miguel Patricio, served from 2019 to 2023 and was relatively quiet. The current CEO, Carlos Abrams-Rivera is active on LinkedIn, posting about the company's achievements as well as professional developments at summits and conferences. Overall, Kraft-Heinz's leadership does not discuss politics on their social media.

Political Contributions Risk

3

Kraft Heinz contributes evenly to both parties with the company contributing through its PAC at a 5:1 ratio compared to its senior executives. Its contribution level is very high but on par with major sector competitors such as Tyson. In comparison to the rest of the Packaged Foods & Meats industry, Kraft Heinz's partisan lean fits right in the center.

Political Dichotomy Risk

1

Kraft Heinz has a customer base that is very diverse due to the variety of products and lack of controversial statements the company has made. The company states on their 10K no abnormal risks compared to those of competitors, and their largest risk comes from non-political variables. This, combined with the extremely high corporate equality index rating that Kraft Heinz has continued to earn, shows that there is little to no political risk of boycott for the company.

Associational Risk

1

Kraft Heinz maintains no relationships with concerning politicians or celebrities, including through their social media presence. Attention has been brought to the fact that the company has resumed donations to the 'Sedition Caucus', but this is extremely common and thus does not pose a risk.

Brand Visibility Risk

3

With their name prominently on some of their products (Heinz is almost synonymous with ketchup) they are more susceptible to brand controversy. High brand awareness and great market penetration also lead to a higher rating.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Kraft Heinz

KHC
1.8
Companies list

Public Statements Risk

2

Kraft-Heinz is a well known company. The former CEO, Miguel Patricio, served from 2019 to 2023 and was relatively quiet. The current CEO, Carlos Abrams-Rivera is active on LinkedIn, posting about the company's achievements as well as professional developments at summits and conferences. Overall, Kraft-Heinz's leadership does not discuss politics on their social media.

Political Contributions Risk

3

Kraft Heinz contributes evenly to both parties with the company contributing through its PAC at a 5:1 ratio compared to its senior executives. Its contribution level is very high but on par with major sector competitors such as Tyson. In comparison to the rest of the Packaged Foods & Meats industry, Kraft Heinz's partisan lean fits right in the center.

Political Dichotomy Risk

1

Kraft Heinz has a customer base that is very diverse due to the variety of products and lack of controversial statements the company has made. The company states on their 10K no abnormal risks compared to those of competitors, and their largest risk comes from non-political variables. This, combined with the extremely high corporate equality index rating that Kraft Heinz has continued to earn, shows that there is little to no political risk of boycott for the company.

Associational Risk

1

Kraft Heinz maintains no relationships with concerning politicians or celebrities, including through their social media presence. Attention has been brought to the fact that the company has resumed donations to the 'Sedition Caucus', but this is extremely common and thus does not pose a risk.

Brand Visibility Risk

3

With their name prominently on some of their products (Heinz is almost synonymous with ketchup) they are more susceptible to brand controversy. High brand awareness and great market penetration also lead to a higher rating.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Kraft Heinz

KHC
1.8
Companies list

Public Statements Risk

2

Kraft-Heinz is a well known company. The former CEO, Miguel Patricio, served from 2019 to 2023 and was relatively quiet. The current CEO, Carlos Abrams-Rivera is active on LinkedIn, posting about the company's achievements as well as professional developments at summits and conferences. Overall, Kraft-Heinz's leadership does not discuss politics on their social media.

Political Contributions Risk

3

Kraft Heinz contributes evenly to both parties with the company contributing through its PAC at a 5:1 ratio compared to its senior executives. Its contribution level is very high but on par with major sector competitors such as Tyson. In comparison to the rest of the Packaged Foods & Meats industry, Kraft Heinz's partisan lean fits right in the center.

Political Dichotomy Risk

1

Kraft Heinz has a customer base that is very diverse due to the variety of products and lack of controversial statements the company has made. The company states on their 10K no abnormal risks compared to those of competitors, and their largest risk comes from non-political variables. This, combined with the extremely high corporate equality index rating that Kraft Heinz has continued to earn, shows that there is little to no political risk of boycott for the company.

Associational Risk

1

Kraft Heinz maintains no relationships with concerning politicians or celebrities, including through their social media presence. Attention has been brought to the fact that the company has resumed donations to the 'Sedition Caucus', but this is extremely common and thus does not pose a risk.

Brand Visibility Risk

3

With their name prominently on some of their products (Heinz is almost synonymous with ketchup) they are more susceptible to brand controversy. High brand awareness and great market penetration also lead to a higher rating.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Kraft Heinz

KHC
1.8
Companies list

Public Statements Risk

2

Kraft-Heinz is a well known company. The former CEO, Miguel Patricio, served from 2019 to 2023 and was relatively quiet. The current CEO, Carlos Abrams-Rivera is active on LinkedIn, posting about the company's achievements as well as professional developments at summits and conferences. Overall, Kraft-Heinz's leadership does not discuss politics on their social media.

Political Contributions Risk

3

Kraft Heinz contributes evenly to both parties with the company contributing through its PAC at a 5:1 ratio compared to its senior executives. Its contribution level is very high but on par with major sector competitors such as Tyson. In comparison to the rest of the Packaged Foods & Meats industry, Kraft Heinz's partisan lean fits right in the center.

Political Dichotomy Risk

1

Kraft Heinz has a customer base that is very diverse due to the variety of products and lack of controversial statements the company has made. The company states on their 10K no abnormal risks compared to those of competitors, and their largest risk comes from non-political variables. This, combined with the extremely high corporate equality index rating that Kraft Heinz has continued to earn, shows that there is little to no political risk of boycott for the company.

Associational Risk

1

Kraft Heinz maintains no relationships with concerning politicians or celebrities, including through their social media presence. Attention has been brought to the fact that the company has resumed donations to the 'Sedition Caucus', but this is extremely common and thus does not pose a risk.

Brand Visibility Risk

3

With their name prominently on some of their products (Heinz is almost synonymous with ketchup) they are more susceptible to brand controversy. High brand awareness and great market penetration also lead to a higher rating.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

See this company on INDEXALIGN

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO