Paramount

PARA
3.3
Companies list

Public Statements Risk

3

Paramount CEO Robert Bakish is high profile, but not active on social media; his accomplishments are plentiful, often earning him press coverage and grabbing headlines. In 2017, Bakish wrote to former President Trump supporting DACA (Deferred Action for Childhood Arrivals); the letter called for the president to preserve the program or find a permanent solution that protects the program recipients. On social media, the company appears to restrict content to promotion of movies and content production; they do not post for special holidays/months such as Pride Month. The website's "About" section includes DEI and ESG subsections as well as Pride March imagery.

Political Contributions Risk

3

Contributes with a substantial Blue lean. Company PAC contributes at 7:3 ratio compared with senior executives. Combined contribution level is very high, but ranks at the bottom of the upper threshold of contributors in the Communications Services sector, which tends to donate with a strong, Democratic skew. Paramount contributes to controversial political figure Joe Biden. Its risk is elevated by size, but mitigated by Communication Services trends.

Political Dichotomy Risk

4

Paramount has a politically diverse customer base on account of the widely enjoyed media products that they deliver to consumers. While Paramount donates largely to Democrats, they keep political stance neutral publicly, with little to no public statements or marketing campaigns that show a sway to one side versus the other. However, the company's 10K describes labor disputes and competitive industry as substantial risks. Labor shortages and possible union issues increase risk. Additionally, with the ultra-competitive streaming service industry, substitutability is high and change costs are low, meaning consumer dissatisfaction can have severe and rapid consequences. However, this risk holds true for the entirety of the industry.

Associational Risk

2

There is little news regarding the political associations of the company. The CEO does not have any controversial press, and social media pages just cover their own movies and shows. Contributions to President Biden raise pH slightly.

Brand Visibility Risk

4

As a large entertainment company, Paramount is in an industry in which consumers care deeply about the values of the brands they support. Paramount is somewhat insulated by their diversification, and the opacity of the film Industry, in which the high costs of production expand the network of involved parties, making it harder to tie controversial figures and events to any one node in the network.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Paramount

PARA
3.3
Companies list

Public Statements Risk

3

Paramount CEO Robert Bakish is high profile, but not active on social media; his accomplishments are plentiful, often earning him press coverage and grabbing headlines. In 2017, Bakish wrote to former President Trump supporting DACA (Deferred Action for Childhood Arrivals); the letter called for the president to preserve the program or find a permanent solution that protects the program recipients. On social media, the company appears to restrict content to promotion of movies and content production; they do not post for special holidays/months such as Pride Month. The website's "About" section includes DEI and ESG subsections as well as Pride March imagery.

Political Contributions Risk

3

Contributes with a substantial Blue lean. Company PAC contributes at 7:3 ratio compared with senior executives. Combined contribution level is very high, but ranks at the bottom of the upper threshold of contributors in the Communications Services sector, which tends to donate with a strong, Democratic skew. Paramount contributes to controversial political figure Joe Biden. Its risk is elevated by size, but mitigated by Communication Services trends.

Political Dichotomy Risk

4

Paramount has a politically diverse customer base on account of the widely enjoyed media products that they deliver to consumers. While Paramount donates largely to Democrats, they keep political stance neutral publicly, with little to no public statements or marketing campaigns that show a sway to one side versus the other. However, the company's 10K describes labor disputes and competitive industry as substantial risks. Labor shortages and possible union issues increase risk. Additionally, with the ultra-competitive streaming service industry, substitutability is high and change costs are low, meaning consumer dissatisfaction can have severe and rapid consequences. However, this risk holds true for the entirety of the industry.

Associational Risk

2

There is little news regarding the political associations of the company. The CEO does not have any controversial press, and social media pages just cover their own movies and shows. Contributions to President Biden raise pH slightly.

Brand Visibility Risk

4

As a large entertainment company, Paramount is in an industry in which consumers care deeply about the values of the brands they support. Paramount is somewhat insulated by their diversification, and the opacity of the film Industry, in which the high costs of production expand the network of involved parties, making it harder to tie controversial figures and events to any one node in the network.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Paramount

PARA
3.3
Companies list

Public Statements Risk

3

Paramount CEO Robert Bakish is high profile, but not active on social media; his accomplishments are plentiful, often earning him press coverage and grabbing headlines. In 2017, Bakish wrote to former President Trump supporting DACA (Deferred Action for Childhood Arrivals); the letter called for the president to preserve the program or find a permanent solution that protects the program recipients. On social media, the company appears to restrict content to promotion of movies and content production; they do not post for special holidays/months such as Pride Month. The website's "About" section includes DEI and ESG subsections as well as Pride March imagery.

Political Contributions Risk

3

Contributes with a substantial Blue lean. Company PAC contributes at 7:3 ratio compared with senior executives. Combined contribution level is very high, but ranks at the bottom of the upper threshold of contributors in the Communications Services sector, which tends to donate with a strong, Democratic skew. Paramount contributes to controversial political figure Joe Biden. Its risk is elevated by size, but mitigated by Communication Services trends.

Political Dichotomy Risk

4

Paramount has a politically diverse customer base on account of the widely enjoyed media products that they deliver to consumers. While Paramount donates largely to Democrats, they keep political stance neutral publicly, with little to no public statements or marketing campaigns that show a sway to one side versus the other. However, the company's 10K describes labor disputes and competitive industry as substantial risks. Labor shortages and possible union issues increase risk. Additionally, with the ultra-competitive streaming service industry, substitutability is high and change costs are low, meaning consumer dissatisfaction can have severe and rapid consequences. However, this risk holds true for the entirety of the industry.

Associational Risk

2

There is little news regarding the political associations of the company. The CEO does not have any controversial press, and social media pages just cover their own movies and shows. Contributions to President Biden raise pH slightly.

Brand Visibility Risk

4

As a large entertainment company, Paramount is in an industry in which consumers care deeply about the values of the brands they support. Paramount is somewhat insulated by their diversification, and the opacity of the film Industry, in which the high costs of production expand the network of involved parties, making it harder to tie controversial figures and events to any one node in the network.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Paramount

PARA
3.3
Companies list

Public Statements Risk

3

Paramount CEO Robert Bakish is high profile, but not active on social media; his accomplishments are plentiful, often earning him press coverage and grabbing headlines. In 2017, Bakish wrote to former President Trump supporting DACA (Deferred Action for Childhood Arrivals); the letter called for the president to preserve the program or find a permanent solution that protects the program recipients. On social media, the company appears to restrict content to promotion of movies and content production; they do not post for special holidays/months such as Pride Month. The website's "About" section includes DEI and ESG subsections as well as Pride March imagery.

Political Contributions Risk

3

Contributes with a substantial Blue lean. Company PAC contributes at 7:3 ratio compared with senior executives. Combined contribution level is very high, but ranks at the bottom of the upper threshold of contributors in the Communications Services sector, which tends to donate with a strong, Democratic skew. Paramount contributes to controversial political figure Joe Biden. Its risk is elevated by size, but mitigated by Communication Services trends.

Political Dichotomy Risk

4

Paramount has a politically diverse customer base on account of the widely enjoyed media products that they deliver to consumers. While Paramount donates largely to Democrats, they keep political stance neutral publicly, with little to no public statements or marketing campaigns that show a sway to one side versus the other. However, the company's 10K describes labor disputes and competitive industry as substantial risks. Labor shortages and possible union issues increase risk. Additionally, with the ultra-competitive streaming service industry, substitutability is high and change costs are low, meaning consumer dissatisfaction can have severe and rapid consequences. However, this risk holds true for the entirety of the industry.

Associational Risk

2

There is little news regarding the political associations of the company. The CEO does not have any controversial press, and social media pages just cover their own movies and shows. Contributions to President Biden raise pH slightly.

Brand Visibility Risk

4

As a large entertainment company, Paramount is in an industry in which consumers care deeply about the values of the brands they support. Paramount is somewhat insulated by their diversification, and the opacity of the film Industry, in which the high costs of production expand the network of involved parties, making it harder to tie controversial figures and events to any one node in the network.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Paramount

PARA
3.3
Companies list

Public Statements Risk

3

Paramount CEO Robert Bakish is high profile, but not active on social media; his accomplishments are plentiful, often earning him press coverage and grabbing headlines. In 2017, Bakish wrote to former President Trump supporting DACA (Deferred Action for Childhood Arrivals); the letter called for the president to preserve the program or find a permanent solution that protects the program recipients. On social media, the company appears to restrict content to promotion of movies and content production; they do not post for special holidays/months such as Pride Month. The website's "About" section includes DEI and ESG subsections as well as Pride March imagery.

Political Contributions Risk

3

Contributes with a substantial Blue lean. Company PAC contributes at 7:3 ratio compared with senior executives. Combined contribution level is very high, but ranks at the bottom of the upper threshold of contributors in the Communications Services sector, which tends to donate with a strong, Democratic skew. Paramount contributes to controversial political figure Joe Biden. Its risk is elevated by size, but mitigated by Communication Services trends.

Political Dichotomy Risk

4

Paramount has a politically diverse customer base on account of the widely enjoyed media products that they deliver to consumers. While Paramount donates largely to Democrats, they keep political stance neutral publicly, with little to no public statements or marketing campaigns that show a sway to one side versus the other. However, the company's 10K describes labor disputes and competitive industry as substantial risks. Labor shortages and possible union issues increase risk. Additionally, with the ultra-competitive streaming service industry, substitutability is high and change costs are low, meaning consumer dissatisfaction can have severe and rapid consequences. However, this risk holds true for the entirety of the industry.

Associational Risk

2

There is little news regarding the political associations of the company. The CEO does not have any controversial press, and social media pages just cover their own movies and shows. Contributions to President Biden raise pH slightly.

Brand Visibility Risk

4

As a large entertainment company, Paramount is in an industry in which consumers care deeply about the values of the brands they support. Paramount is somewhat insulated by their diversification, and the opacity of the film Industry, in which the high costs of production expand the network of involved parties, making it harder to tie controversial figures and events to any one node in the network.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

See this company on INDEXALIGN

Read the reports of these top S&P 500 companies

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

AB InBev

AT&T

Adobe

Advance Auto Parts

Alphabet

Amazon

American Express

Apple

AutoZone

Bath & Body Works

Best Buy

Biogen

Brown Forman

CVS

Caesar's

Campbell

CarMax

Carnival

Charter

Chipotle

Clorox

Coke

Colgate Palmolive

Comcast

Constellation Brands

Costco

Digital Realty

Disney

Dollar General

Dollar Tree

Domino's

EA

Equinix

Estee Lauder

Etsy

Expedia

FedEx

First Energy

Ford

Fox

Garmin

General Mills

General Motors

Hasbro

Hershey's

Hilton

Home Depot

Hormel

Intuit

JM Smucker

JP Morgan

Keurig Dr. Pepper

Kraft Heinz

Kroger

Las Vegas Sands

Lowe's

MGM Resorts

Marriott

McCormick

McDonald's

Meta

Microsoft

Moderna

Molson Coors

Monster

Motorola

Netflix

Nike

Norwegian Cruise

Nvidia

Oracle

Paramount

Pepsi

Pfizer

Procter & Gamble

Ralph Lauren

Ross

Royal Caribbean

Salesforce

Starbucks

Sysco

T-Mobile

TJX

Take Two

Tapestry

Target

Tesla

Tyson

UPS

Ulta

United Airlines

VF Corp

Verizon

Walgreens

Walmart

Warner Bros. Discovery

Waste Management

Wynn

Yum!

eBay

“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO