VF Corp

VFC
2.8
Companies list

Public Statements Risk

3

VF Corporation's CEO is Bracken Darrell. He is a relatively low-profile businessman. He is also not active on social media, only being on LinkedIn and X; his content consists of company achievements and posts about his favorite sports teams. According to the company website, they place high importance on sustainability and the environment, winning several recent awards such as "Top 100 Companies for Sustainability" as well as being one of the "World's Most Ethical Companies." Additionally the website states that the company is calling for policy action that reduces greenhouse gas emissions. Furthermore, VF Corp is a member of numerous domestic and international groups that partner with other company's and global organizations to combat climate change and ensure ethical business practices. Sustainability and climate change remain political wedge issues.

Political Contributions Risk

2

VF Corp donates with a moderate blue skew at a 3:1 ratio compared to red causes, with all contributions coming from senior executives. Their combined contribution level is on the lower end of both the Consumer Discretionary sector and Apparel, Accessories & Luxury Goods industry. Their donation partisanship is moderate when benchmarked to the industry, which trends Blue. Contributions to divisive political figures Joe Biden and Mitch McConnell raise risk but somewhat cancel each other out. Their small donation size further mitigates this risk, especially when compared to competitors.

Political Dichotomy Risk

3

VF Corporation has a medium risk of political dichotomy due to the significant concentration of sales revenue with a limited number of consumers. With the ten largest customers contributing to 15% of total revenue in 2023, VF Corp. must tread lightly in terms of social activism and political statements. Any strong political statement that challenges their high-volume customers' ideology poses a significant threat to revenue and share price. The company donates less than much of the Consumer Discretionary sector, which could be due to the heavy influence of their consumers.

Associational Risk

4

VF Corp itself does not have relations with risky or controversial politicians, PACs, or public figures. However, one of the companies that it owns, The North Face, has received backlash for an ad featuring the drag queen Pattie Gonia. This association can be harmful for the parent company as well.

Brand Visibility Risk

2

VF Corp has a similar situation to Tapestry as a Fashion industry holding company that does not make products under its own name. The exposure of its held brands increases risk slightly, but the diversification of its brands insulates it well.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

VF Corp

VFC
2.8
Companies list

Public Statements Risk

3

VF Corporation's CEO is Bracken Darrell. He is a relatively low-profile businessman. He is also not active on social media, only being on LinkedIn and X; his content consists of company achievements and posts about his favorite sports teams. According to the company website, they place high importance on sustainability and the environment, winning several recent awards such as "Top 100 Companies for Sustainability" as well as being one of the "World's Most Ethical Companies." Additionally the website states that the company is calling for policy action that reduces greenhouse gas emissions. Furthermore, VF Corp is a member of numerous domestic and international groups that partner with other company's and global organizations to combat climate change and ensure ethical business practices. Sustainability and climate change remain political wedge issues.

Political Contributions Risk

2

VF Corp donates with a moderate blue skew at a 3:1 ratio compared to red causes, with all contributions coming from senior executives. Their combined contribution level is on the lower end of both the Consumer Discretionary sector and Apparel, Accessories & Luxury Goods industry. Their donation partisanship is moderate when benchmarked to the industry, which trends Blue. Contributions to divisive political figures Joe Biden and Mitch McConnell raise risk but somewhat cancel each other out. Their small donation size further mitigates this risk, especially when compared to competitors.

Political Dichotomy Risk

3

VF Corporation has a medium risk of political dichotomy due to the significant concentration of sales revenue with a limited number of consumers. With the ten largest customers contributing to 15% of total revenue in 2023, VF Corp. must tread lightly in terms of social activism and political statements. Any strong political statement that challenges their high-volume customers' ideology poses a significant threat to revenue and share price. The company donates less than much of the Consumer Discretionary sector, which could be due to the heavy influence of their consumers.

Associational Risk

4

VF Corp itself does not have relations with risky or controversial politicians, PACs, or public figures. However, one of the companies that it owns, The North Face, has received backlash for an ad featuring the drag queen Pattie Gonia. This association can be harmful for the parent company as well.

Brand Visibility Risk

2

VF Corp has a similar situation to Tapestry as a Fashion industry holding company that does not make products under its own name. The exposure of its held brands increases risk slightly, but the diversification of its brands insulates it well.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

VF Corp

VFC
2.8
Companies list

Public Statements Risk

3

VF Corporation's CEO is Bracken Darrell. He is a relatively low-profile businessman. He is also not active on social media, only being on LinkedIn and X; his content consists of company achievements and posts about his favorite sports teams. According to the company website, they place high importance on sustainability and the environment, winning several recent awards such as "Top 100 Companies for Sustainability" as well as being one of the "World's Most Ethical Companies." Additionally the website states that the company is calling for policy action that reduces greenhouse gas emissions. Furthermore, VF Corp is a member of numerous domestic and international groups that partner with other company's and global organizations to combat climate change and ensure ethical business practices. Sustainability and climate change remain political wedge issues.

Political Contributions Risk

2

VF Corp donates with a moderate blue skew at a 3:1 ratio compared to red causes, with all contributions coming from senior executives. Their combined contribution level is on the lower end of both the Consumer Discretionary sector and Apparel, Accessories & Luxury Goods industry. Their donation partisanship is moderate when benchmarked to the industry, which trends Blue. Contributions to divisive political figures Joe Biden and Mitch McConnell raise risk but somewhat cancel each other out. Their small donation size further mitigates this risk, especially when compared to competitors.

Political Dichotomy Risk

3

VF Corporation has a medium risk of political dichotomy due to the significant concentration of sales revenue with a limited number of consumers. With the ten largest customers contributing to 15% of total revenue in 2023, VF Corp. must tread lightly in terms of social activism and political statements. Any strong political statement that challenges their high-volume customers' ideology poses a significant threat to revenue and share price. The company donates less than much of the Consumer Discretionary sector, which could be due to the heavy influence of their consumers.

Associational Risk

4

VF Corp itself does not have relations with risky or controversial politicians, PACs, or public figures. However, one of the companies that it owns, The North Face, has received backlash for an ad featuring the drag queen Pattie Gonia. This association can be harmful for the parent company as well.

Brand Visibility Risk

2

VF Corp has a similar situation to Tapestry as a Fashion industry holding company that does not make products under its own name. The exposure of its held brands increases risk slightly, but the diversification of its brands insulates it well.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

VF Corp

VFC
2.8
Companies list

Public Statements Risk

3

VF Corporation's CEO is Bracken Darrell. He is a relatively low-profile businessman. He is also not active on social media, only being on LinkedIn and X; his content consists of company achievements and posts about his favorite sports teams. According to the company website, they place high importance on sustainability and the environment, winning several recent awards such as "Top 100 Companies for Sustainability" as well as being one of the "World's Most Ethical Companies." Additionally the website states that the company is calling for policy action that reduces greenhouse gas emissions. Furthermore, VF Corp is a member of numerous domestic and international groups that partner with other company's and global organizations to combat climate change and ensure ethical business practices. Sustainability and climate change remain political wedge issues.

Political Contributions Risk

2

VF Corp donates with a moderate blue skew at a 3:1 ratio compared to red causes, with all contributions coming from senior executives. Their combined contribution level is on the lower end of both the Consumer Discretionary sector and Apparel, Accessories & Luxury Goods industry. Their donation partisanship is moderate when benchmarked to the industry, which trends Blue. Contributions to divisive political figures Joe Biden and Mitch McConnell raise risk but somewhat cancel each other out. Their small donation size further mitigates this risk, especially when compared to competitors.

Political Dichotomy Risk

3

VF Corporation has a medium risk of political dichotomy due to the significant concentration of sales revenue with a limited number of consumers. With the ten largest customers contributing to 15% of total revenue in 2023, VF Corp. must tread lightly in terms of social activism and political statements. Any strong political statement that challenges their high-volume customers' ideology poses a significant threat to revenue and share price. The company donates less than much of the Consumer Discretionary sector, which could be due to the heavy influence of their consumers.

Associational Risk

4

VF Corp itself does not have relations with risky or controversial politicians, PACs, or public figures. However, one of the companies that it owns, The North Face, has received backlash for an ad featuring the drag queen Pattie Gonia. This association can be harmful for the parent company as well.

Brand Visibility Risk

2

VF Corp has a similar situation to Tapestry as a Fashion industry holding company that does not make products under its own name. The exposure of its held brands increases risk slightly, but the diversification of its brands insulates it well.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

VF Corp

VFC
2.8
Companies list

Public Statements Risk

3

VF Corporation's CEO is Bracken Darrell. He is a relatively low-profile businessman. He is also not active on social media, only being on LinkedIn and X; his content consists of company achievements and posts about his favorite sports teams. According to the company website, they place high importance on sustainability and the environment, winning several recent awards such as "Top 100 Companies for Sustainability" as well as being one of the "World's Most Ethical Companies." Additionally the website states that the company is calling for policy action that reduces greenhouse gas emissions. Furthermore, VF Corp is a member of numerous domestic and international groups that partner with other company's and global organizations to combat climate change and ensure ethical business practices. Sustainability and climate change remain political wedge issues.

Political Contributions Risk

2

VF Corp donates with a moderate blue skew at a 3:1 ratio compared to red causes, with all contributions coming from senior executives. Their combined contribution level is on the lower end of both the Consumer Discretionary sector and Apparel, Accessories & Luxury Goods industry. Their donation partisanship is moderate when benchmarked to the industry, which trends Blue. Contributions to divisive political figures Joe Biden and Mitch McConnell raise risk but somewhat cancel each other out. Their small donation size further mitigates this risk, especially when compared to competitors.

Political Dichotomy Risk

3

VF Corporation has a medium risk of political dichotomy due to the significant concentration of sales revenue with a limited number of consumers. With the ten largest customers contributing to 15% of total revenue in 2023, VF Corp. must tread lightly in terms of social activism and political statements. Any strong political statement that challenges their high-volume customers' ideology poses a significant threat to revenue and share price. The company donates less than much of the Consumer Discretionary sector, which could be due to the heavy influence of their consumers.

Associational Risk

4

VF Corp itself does not have relations with risky or controversial politicians, PACs, or public figures. However, one of the companies that it owns, The North Face, has received backlash for an ad featuring the drag queen Pattie Gonia. This association can be harmful for the parent company as well.

Brand Visibility Risk

2

VF Corp has a similar situation to Tapestry as a Fashion industry holding company that does not make products under its own name. The exposure of its held brands increases risk slightly, but the diversification of its brands insulates it well.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

See this company on INDEXALIGN

Read the reports of these top S&P 500 companies

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

AB InBev

AT&T

Adobe

Advance Auto Parts

Alphabet

Amazon

American Express

Apple

AutoZone

Bath & Body Works

Best Buy

Biogen

Brown Forman

CVS

Caesar's

Campbell

CarMax

Carnival

Charter

Chipotle

Clorox

Coke

Colgate Palmolive

Comcast

Constellation Brands

Costco

Digital Realty

Disney

Dollar General

Dollar Tree

Domino's

EA

Equinix

Estee Lauder

Etsy

Expedia

FedEx

First Energy

Ford

Fox

Garmin

General Mills

General Motors

Hasbro

Hershey's

Hilton

Home Depot

Hormel

Intuit

JM Smucker

JP Morgan

Keurig Dr. Pepper

Kraft Heinz

Kroger

Las Vegas Sands

Lowe's

MGM Resorts

Marriott

McCormick

McDonald's

Meta

Microsoft

Moderna

Molson Coors

Monster

Motorola

Netflix

Nike

Norwegian Cruise

Nvidia

Oracle

Paramount

Pepsi

Pfizer

Procter & Gamble

Ralph Lauren

Ross

Royal Caribbean

Salesforce

Starbucks

Sysco

T-Mobile

TJX

Take Two

Tapestry

Target

Tesla

Tyson

UPS

Ulta

United Airlines

VF Corp

Verizon

Walgreens

Walmart

Warner Bros. Discovery

Waste Management

Wynn

Yum!

eBay

“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO