General Mills

GIS
2.7
Companies list

Public Statements Risk

2

General Mills is a high profile consumer brand that rarely makes political statements. CEO, Jeff Harmening, keeps a low profile. Research revealed no relevant media coverage other than related to shrimp tails that were found in cereal in 2021. While its subsidiary brands are more recognizable, the parent company is still well known and gets name checked whenever a subsidiary is covered by the press. Website includes sections on environmental impact and a link to their corporate giving report under the Civic Involvement section, which is both admirable in terms of transparency and likely to generate press at some point.

Political Contributions Risk

3

Political donations are fairly evenly split between parties, with a slight left lean. The industry in general leans noticeably to the right, making General Mills the third most Democratic contributor and fifth largest in terms of contribution magnitude.

Political Dichotomy Risk

3

Contributions lean slightly Democratic, while consumer base is likely politically diverse. According to10-K, Walmart accounted for 28% of net sales for the North American Retail segment, so Walmart misteps could impact the company. The firm's products are non-durable goods requiring frequent purchase and creating a vulnerability to boycotts. Risk factors include the competitive nature of the market and consumers' perception of the brand. Climate change is also mentioned in the 10-K as the cause of several risks including in agricultural production of products and sustainability goals. Failure to achieve climate goals can increase boycott risk. A huge majority of the company's sales are in the US.

Associational Risk

1

Research revealed no news articles linking General Mills to associations with risky politicians, PACs, or other controversial public figures. Social media pages do not appear to include influencers, causes, or celebrities.

Brand Visibility Risk

4

General Mills is a high-profile company that is very well known. It is also extremely diversified in terms of its products. Because subsidiary brands tend to feature the parent logo somewhere, it is easy to tie subsidiary products to the parent company.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

General Mills

GIS
2.7
Companies list

Public Statements Risk

2

General Mills is a high profile consumer brand that rarely makes political statements. CEO, Jeff Harmening, keeps a low profile. Research revealed no relevant media coverage other than related to shrimp tails that were found in cereal in 2021. While its subsidiary brands are more recognizable, the parent company is still well known and gets name checked whenever a subsidiary is covered by the press. Website includes sections on environmental impact and a link to their corporate giving report under the Civic Involvement section, which is both admirable in terms of transparency and likely to generate press at some point.

Political Contributions Risk

3

Political donations are fairly evenly split between parties, with a slight left lean. The industry in general leans noticeably to the right, making General Mills the third most Democratic contributor and fifth largest in terms of contribution magnitude.

Political Dichotomy Risk

3

Contributions lean slightly Democratic, while consumer base is likely politically diverse. According to10-K, Walmart accounted for 28% of net sales for the North American Retail segment, so Walmart misteps could impact the company. The firm's products are non-durable goods requiring frequent purchase and creating a vulnerability to boycotts. Risk factors include the competitive nature of the market and consumers' perception of the brand. Climate change is also mentioned in the 10-K as the cause of several risks including in agricultural production of products and sustainability goals. Failure to achieve climate goals can increase boycott risk. A huge majority of the company's sales are in the US.

Associational Risk

1

Research revealed no news articles linking General Mills to associations with risky politicians, PACs, or other controversial public figures. Social media pages do not appear to include influencers, causes, or celebrities.

Brand Visibility Risk

4

General Mills is a high-profile company that is very well known. It is also extremely diversified in terms of its products. Because subsidiary brands tend to feature the parent logo somewhere, it is easy to tie subsidiary products to the parent company.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

General Mills

GIS
2.7
Companies list

Public Statements Risk

2

General Mills is a high profile consumer brand that rarely makes political statements. CEO, Jeff Harmening, keeps a low profile. Research revealed no relevant media coverage other than related to shrimp tails that were found in cereal in 2021. While its subsidiary brands are more recognizable, the parent company is still well known and gets name checked whenever a subsidiary is covered by the press. Website includes sections on environmental impact and a link to their corporate giving report under the Civic Involvement section, which is both admirable in terms of transparency and likely to generate press at some point.

Political Contributions Risk

3

Political donations are fairly evenly split between parties, with a slight left lean. The industry in general leans noticeably to the right, making General Mills the third most Democratic contributor and fifth largest in terms of contribution magnitude.

Political Dichotomy Risk

3

Contributions lean slightly Democratic, while consumer base is likely politically diverse. According to10-K, Walmart accounted for 28% of net sales for the North American Retail segment, so Walmart misteps could impact the company. The firm's products are non-durable goods requiring frequent purchase and creating a vulnerability to boycotts. Risk factors include the competitive nature of the market and consumers' perception of the brand. Climate change is also mentioned in the 10-K as the cause of several risks including in agricultural production of products and sustainability goals. Failure to achieve climate goals can increase boycott risk. A huge majority of the company's sales are in the US.

Associational Risk

1

Research revealed no news articles linking General Mills to associations with risky politicians, PACs, or other controversial public figures. Social media pages do not appear to include influencers, causes, or celebrities.

Brand Visibility Risk

4

General Mills is a high-profile company that is very well known. It is also extremely diversified in terms of its products. Because subsidiary brands tend to feature the parent logo somewhere, it is easy to tie subsidiary products to the parent company.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

General Mills

GIS
2.7
Companies list

Public Statements Risk

2

General Mills is a high profile consumer brand that rarely makes political statements. CEO, Jeff Harmening, keeps a low profile. Research revealed no relevant media coverage other than related to shrimp tails that were found in cereal in 2021. While its subsidiary brands are more recognizable, the parent company is still well known and gets name checked whenever a subsidiary is covered by the press. Website includes sections on environmental impact and a link to their corporate giving report under the Civic Involvement section, which is both admirable in terms of transparency and likely to generate press at some point.

Political Contributions Risk

3

Political donations are fairly evenly split between parties, with a slight left lean. The industry in general leans noticeably to the right, making General Mills the third most Democratic contributor and fifth largest in terms of contribution magnitude.

Political Dichotomy Risk

3

Contributions lean slightly Democratic, while consumer base is likely politically diverse. According to10-K, Walmart accounted for 28% of net sales for the North American Retail segment, so Walmart misteps could impact the company. The firm's products are non-durable goods requiring frequent purchase and creating a vulnerability to boycotts. Risk factors include the competitive nature of the market and consumers' perception of the brand. Climate change is also mentioned in the 10-K as the cause of several risks including in agricultural production of products and sustainability goals. Failure to achieve climate goals can increase boycott risk. A huge majority of the company's sales are in the US.

Associational Risk

1

Research revealed no news articles linking General Mills to associations with risky politicians, PACs, or other controversial public figures. Social media pages do not appear to include influencers, causes, or celebrities.

Brand Visibility Risk

4

General Mills is a high-profile company that is very well known. It is also extremely diversified in terms of its products. Because subsidiary brands tend to feature the parent logo somewhere, it is easy to tie subsidiary products to the parent company.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

General Mills

GIS
2.7
Companies list

Public Statements Risk

2

General Mills is a high profile consumer brand that rarely makes political statements. CEO, Jeff Harmening, keeps a low profile. Research revealed no relevant media coverage other than related to shrimp tails that were found in cereal in 2021. While its subsidiary brands are more recognizable, the parent company is still well known and gets name checked whenever a subsidiary is covered by the press. Website includes sections on environmental impact and a link to their corporate giving report under the Civic Involvement section, which is both admirable in terms of transparency and likely to generate press at some point.

Political Contributions Risk

3

Political donations are fairly evenly split between parties, with a slight left lean. The industry in general leans noticeably to the right, making General Mills the third most Democratic contributor and fifth largest in terms of contribution magnitude.

Political Dichotomy Risk

3

Contributions lean slightly Democratic, while consumer base is likely politically diverse. According to10-K, Walmart accounted for 28% of net sales for the North American Retail segment, so Walmart misteps could impact the company. The firm's products are non-durable goods requiring frequent purchase and creating a vulnerability to boycotts. Risk factors include the competitive nature of the market and consumers' perception of the brand. Climate change is also mentioned in the 10-K as the cause of several risks including in agricultural production of products and sustainability goals. Failure to achieve climate goals can increase boycott risk. A huge majority of the company's sales are in the US.

Associational Risk

1

Research revealed no news articles linking General Mills to associations with risky politicians, PACs, or other controversial public figures. Social media pages do not appear to include influencers, causes, or celebrities.

Brand Visibility Risk

4

General Mills is a high-profile company that is very well known. It is also extremely diversified in terms of its products. Because subsidiary brands tend to feature the parent logo somewhere, it is easy to tie subsidiary products to the parent company.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO