Lowe's

LOW
2.2
Companies list

Public Statements Risk

3

Lowe's is a moderate profile company. The CEO, Marvin Ellison, is relatively low-profile in the business world. Ellison has been in the news lately regarding his approach to inclusion in the corporate world and working on expanding stores into rural areas. Ellison is not active on social media, including LinkedIn. However, Lowe's has a history of making controversial advertisements regarding religion, causing issues with politicians, celebrities, and the public. In response, they issued an apology on their Facebook page and have likely learned from the incident.

Political Contributions Risk

3

Lowe's contributes to Republican causes at about a 3:2 ratio, almost entirely through the company PAC. The contribution level is very high - among the highest contributors in the Consumer Discretionary sector. However, when compared with their primary competitor Home Depot, Lowe's contributes a fifth as much but with similar partisanship. pH is raised by the contribution level and partisanship but reduced when benchmarked to the sector and their competitors.

Political Dichotomy Risk

2

Lowe's' top three state locations, in terms of number of stores, are all Red, suggesting a comparable customer base. However, Lowe's has been publicly supportive of both Pride month and the LGBTQ+ community with little to no backlash from consumers. Lowe's states no abnormal risks in their 10K. However, in 2018, the company was boycotted by Black shoppers after a customer was allegedly profiled at one of the brand's locations. Lowe's responded stating that they treat all their customers equally and that they follow all public accommodation laws about treating each person equally. After their statement the boycotts subsided.

Associational Risk

1

There is a lack of news highlighting relationships between the company and any politicians. There is news aligning the brand with objectively positive causes, such as supporting companies struggling due to Covid-19 and helping frontline workers. Their social media pages show no evidence of campaigns with risky politicians or celebrities.

Brand Visibility Risk

2

They company has decent brand awareness, similar to a grocery store. The brand is similarly exposed.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Lowe's

LOW
2.2
Companies list

Public Statements Risk

3

Lowe's is a moderate profile company. The CEO, Marvin Ellison, is relatively low-profile in the business world. Ellison has been in the news lately regarding his approach to inclusion in the corporate world and working on expanding stores into rural areas. Ellison is not active on social media, including LinkedIn. However, Lowe's has a history of making controversial advertisements regarding religion, causing issues with politicians, celebrities, and the public. In response, they issued an apology on their Facebook page and have likely learned from the incident.

Political Contributions Risk

3

Lowe's contributes to Republican causes at about a 3:2 ratio, almost entirely through the company PAC. The contribution level is very high - among the highest contributors in the Consumer Discretionary sector. However, when compared with their primary competitor Home Depot, Lowe's contributes a fifth as much but with similar partisanship. pH is raised by the contribution level and partisanship but reduced when benchmarked to the sector and their competitors.

Political Dichotomy Risk

2

Lowe's' top three state locations, in terms of number of stores, are all Red, suggesting a comparable customer base. However, Lowe's has been publicly supportive of both Pride month and the LGBTQ+ community with little to no backlash from consumers. Lowe's states no abnormal risks in their 10K. However, in 2018, the company was boycotted by Black shoppers after a customer was allegedly profiled at one of the brand's locations. Lowe's responded stating that they treat all their customers equally and that they follow all public accommodation laws about treating each person equally. After their statement the boycotts subsided.

Associational Risk

1

There is a lack of news highlighting relationships between the company and any politicians. There is news aligning the brand with objectively positive causes, such as supporting companies struggling due to Covid-19 and helping frontline workers. Their social media pages show no evidence of campaigns with risky politicians or celebrities.

Brand Visibility Risk

2

They company has decent brand awareness, similar to a grocery store. The brand is similarly exposed.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Lowe's

LOW
2.2
Companies list

Public Statements Risk

3

Lowe's is a moderate profile company. The CEO, Marvin Ellison, is relatively low-profile in the business world. Ellison has been in the news lately regarding his approach to inclusion in the corporate world and working on expanding stores into rural areas. Ellison is not active on social media, including LinkedIn. However, Lowe's has a history of making controversial advertisements regarding religion, causing issues with politicians, celebrities, and the public. In response, they issued an apology on their Facebook page and have likely learned from the incident.

Political Contributions Risk

3

Lowe's contributes to Republican causes at about a 3:2 ratio, almost entirely through the company PAC. The contribution level is very high - among the highest contributors in the Consumer Discretionary sector. However, when compared with their primary competitor Home Depot, Lowe's contributes a fifth as much but with similar partisanship. pH is raised by the contribution level and partisanship but reduced when benchmarked to the sector and their competitors.

Political Dichotomy Risk

2

Lowe's' top three state locations, in terms of number of stores, are all Red, suggesting a comparable customer base. However, Lowe's has been publicly supportive of both Pride month and the LGBTQ+ community with little to no backlash from consumers. Lowe's states no abnormal risks in their 10K. However, in 2018, the company was boycotted by Black shoppers after a customer was allegedly profiled at one of the brand's locations. Lowe's responded stating that they treat all their customers equally and that they follow all public accommodation laws about treating each person equally. After their statement the boycotts subsided.

Associational Risk

1

There is a lack of news highlighting relationships between the company and any politicians. There is news aligning the brand with objectively positive causes, such as supporting companies struggling due to Covid-19 and helping frontline workers. Their social media pages show no evidence of campaigns with risky politicians or celebrities.

Brand Visibility Risk

2

They company has decent brand awareness, similar to a grocery store. The brand is similarly exposed.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Lowe's

LOW
2.2
Companies list

Public Statements Risk

3

Lowe's is a moderate profile company. The CEO, Marvin Ellison, is relatively low-profile in the business world. Ellison has been in the news lately regarding his approach to inclusion in the corporate world and working on expanding stores into rural areas. Ellison is not active on social media, including LinkedIn. However, Lowe's has a history of making controversial advertisements regarding religion, causing issues with politicians, celebrities, and the public. In response, they issued an apology on their Facebook page and have likely learned from the incident.

Political Contributions Risk

3

Lowe's contributes to Republican causes at about a 3:2 ratio, almost entirely through the company PAC. The contribution level is very high - among the highest contributors in the Consumer Discretionary sector. However, when compared with their primary competitor Home Depot, Lowe's contributes a fifth as much but with similar partisanship. pH is raised by the contribution level and partisanship but reduced when benchmarked to the sector and their competitors.

Political Dichotomy Risk

2

Lowe's' top three state locations, in terms of number of stores, are all Red, suggesting a comparable customer base. However, Lowe's has been publicly supportive of both Pride month and the LGBTQ+ community with little to no backlash from consumers. Lowe's states no abnormal risks in their 10K. However, in 2018, the company was boycotted by Black shoppers after a customer was allegedly profiled at one of the brand's locations. Lowe's responded stating that they treat all their customers equally and that they follow all public accommodation laws about treating each person equally. After their statement the boycotts subsided.

Associational Risk

1

There is a lack of news highlighting relationships between the company and any politicians. There is news aligning the brand with objectively positive causes, such as supporting companies struggling due to Covid-19 and helping frontline workers. Their social media pages show no evidence of campaigns with risky politicians or celebrities.

Brand Visibility Risk

2

They company has decent brand awareness, similar to a grocery store. The brand is similarly exposed.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Lowe's

LOW
2.2
Companies list

Public Statements Risk

3

Lowe's is a moderate profile company. The CEO, Marvin Ellison, is relatively low-profile in the business world. Ellison has been in the news lately regarding his approach to inclusion in the corporate world and working on expanding stores into rural areas. Ellison is not active on social media, including LinkedIn. However, Lowe's has a history of making controversial advertisements regarding religion, causing issues with politicians, celebrities, and the public. In response, they issued an apology on their Facebook page and have likely learned from the incident.

Political Contributions Risk

3

Lowe's contributes to Republican causes at about a 3:2 ratio, almost entirely through the company PAC. The contribution level is very high - among the highest contributors in the Consumer Discretionary sector. However, when compared with their primary competitor Home Depot, Lowe's contributes a fifth as much but with similar partisanship. pH is raised by the contribution level and partisanship but reduced when benchmarked to the sector and their competitors.

Political Dichotomy Risk

2

Lowe's' top three state locations, in terms of number of stores, are all Red, suggesting a comparable customer base. However, Lowe's has been publicly supportive of both Pride month and the LGBTQ+ community with little to no backlash from consumers. Lowe's states no abnormal risks in their 10K. However, in 2018, the company was boycotted by Black shoppers after a customer was allegedly profiled at one of the brand's locations. Lowe's responded stating that they treat all their customers equally and that they follow all public accommodation laws about treating each person equally. After their statement the boycotts subsided.

Associational Risk

1

There is a lack of news highlighting relationships between the company and any politicians. There is news aligning the brand with objectively positive causes, such as supporting companies struggling due to Covid-19 and helping frontline workers. Their social media pages show no evidence of campaigns with risky politicians or celebrities.

Brand Visibility Risk

2

They company has decent brand awareness, similar to a grocery store. The brand is similarly exposed.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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