Monster

MNST
2.7
Companies list

Public Statements Risk

2

Monster Beverage's CEO is Rodney Sacks. Sacks is a longtime businessman; he is often featured in news headlines but not regarding politics. He's fairly close-lipped about politics with minimal public commentary. Monster has an extremely large social media presence with 8.6 million followers on Instagram alone. Their posts consist mostly of sports that the company sponsors; they seem to avoid partisan content, keeping their content as apolitical as possible to preserve their neutral public image. The company's website footer includes links about DEI and Sustainability as well as a political contributions report.

Political Contributions Risk

2

Monster contributes to Republicans at a 4:1 ratio. Contributions are entirely through senior executives. Combined contribution level is minimal and it ranks as the smallest contributor in the Consumer Staples sector, which trends Republican. Contributions to controversial figure Donald Trump increases risk, which is mitigated by almost negligible contribution size.

Political Dichotomy Risk

3

Monster Beverage Corp. has only made political donations through senior executives and not at particularly high levels. Additionally, combined with a politically diverse consumer base, the company is relatively neutral in terms of its public political stance. However, due to the brand recognition and the extremely competitive nature of the beverage industry, Monster could be at high risk of a boycott if they took an unfavorable political stance adverse to certain consumers. Monster notes this risk in its 10K, stating that any negative publicity could impact their brand image and revenue. High brand awareness garners high levels of scrutiny, which could be damaging in the case of controversy.

Associational Risk

2

Monster's Instagram page features content with famous athletes such as Tiger Woods. However, this does not raise concern as athlete sponsorships are numerous and well-dispersed throughout the industry. Other than the social media associations, there are no other affiliations to be found, especially not with controversial figures, yielding a minimal risk level.

Brand Visibility Risk

4

Monster is a subsidiary of Coca-Cola. It sells based on its own brand, exposing it to controversy. Similar to Campbell, its segment is something of an anomaly in that consumers adopt the brand into their identity. It has high brand awareness as well.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Monster

MNST
2.7
Companies list

Public Statements Risk

2

Monster Beverage's CEO is Rodney Sacks. Sacks is a longtime businessman; he is often featured in news headlines but not regarding politics. He's fairly close-lipped about politics with minimal public commentary. Monster has an extremely large social media presence with 8.6 million followers on Instagram alone. Their posts consist mostly of sports that the company sponsors; they seem to avoid partisan content, keeping their content as apolitical as possible to preserve their neutral public image. The company's website footer includes links about DEI and Sustainability as well as a political contributions report.

Political Contributions Risk

2

Monster contributes to Republicans at a 4:1 ratio. Contributions are entirely through senior executives. Combined contribution level is minimal and it ranks as the smallest contributor in the Consumer Staples sector, which trends Republican. Contributions to controversial figure Donald Trump increases risk, which is mitigated by almost negligible contribution size.

Political Dichotomy Risk

3

Monster Beverage Corp. has only made political donations through senior executives and not at particularly high levels. Additionally, combined with a politically diverse consumer base, the company is relatively neutral in terms of its public political stance. However, due to the brand recognition and the extremely competitive nature of the beverage industry, Monster could be at high risk of a boycott if they took an unfavorable political stance adverse to certain consumers. Monster notes this risk in its 10K, stating that any negative publicity could impact their brand image and revenue. High brand awareness garners high levels of scrutiny, which could be damaging in the case of controversy.

Associational Risk

2

Monster's Instagram page features content with famous athletes such as Tiger Woods. However, this does not raise concern as athlete sponsorships are numerous and well-dispersed throughout the industry. Other than the social media associations, there are no other affiliations to be found, especially not with controversial figures, yielding a minimal risk level.

Brand Visibility Risk

4

Monster is a subsidiary of Coca-Cola. It sells based on its own brand, exposing it to controversy. Similar to Campbell, its segment is something of an anomaly in that consumers adopt the brand into their identity. It has high brand awareness as well.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Monster

MNST
2.7
Companies list

Public Statements Risk

2

Monster Beverage's CEO is Rodney Sacks. Sacks is a longtime businessman; he is often featured in news headlines but not regarding politics. He's fairly close-lipped about politics with minimal public commentary. Monster has an extremely large social media presence with 8.6 million followers on Instagram alone. Their posts consist mostly of sports that the company sponsors; they seem to avoid partisan content, keeping their content as apolitical as possible to preserve their neutral public image. The company's website footer includes links about DEI and Sustainability as well as a political contributions report.

Political Contributions Risk

2

Monster contributes to Republicans at a 4:1 ratio. Contributions are entirely through senior executives. Combined contribution level is minimal and it ranks as the smallest contributor in the Consumer Staples sector, which trends Republican. Contributions to controversial figure Donald Trump increases risk, which is mitigated by almost negligible contribution size.

Political Dichotomy Risk

3

Monster Beverage Corp. has only made political donations through senior executives and not at particularly high levels. Additionally, combined with a politically diverse consumer base, the company is relatively neutral in terms of its public political stance. However, due to the brand recognition and the extremely competitive nature of the beverage industry, Monster could be at high risk of a boycott if they took an unfavorable political stance adverse to certain consumers. Monster notes this risk in its 10K, stating that any negative publicity could impact their brand image and revenue. High brand awareness garners high levels of scrutiny, which could be damaging in the case of controversy.

Associational Risk

2

Monster's Instagram page features content with famous athletes such as Tiger Woods. However, this does not raise concern as athlete sponsorships are numerous and well-dispersed throughout the industry. Other than the social media associations, there are no other affiliations to be found, especially not with controversial figures, yielding a minimal risk level.

Brand Visibility Risk

4

Monster is a subsidiary of Coca-Cola. It sells based on its own brand, exposing it to controversy. Similar to Campbell, its segment is something of an anomaly in that consumers adopt the brand into their identity. It has high brand awareness as well.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Monster

MNST
2.7
Companies list

Public Statements Risk

2

Monster Beverage's CEO is Rodney Sacks. Sacks is a longtime businessman; he is often featured in news headlines but not regarding politics. He's fairly close-lipped about politics with minimal public commentary. Monster has an extremely large social media presence with 8.6 million followers on Instagram alone. Their posts consist mostly of sports that the company sponsors; they seem to avoid partisan content, keeping their content as apolitical as possible to preserve their neutral public image. The company's website footer includes links about DEI and Sustainability as well as a political contributions report.

Political Contributions Risk

2

Monster contributes to Republicans at a 4:1 ratio. Contributions are entirely through senior executives. Combined contribution level is minimal and it ranks as the smallest contributor in the Consumer Staples sector, which trends Republican. Contributions to controversial figure Donald Trump increases risk, which is mitigated by almost negligible contribution size.

Political Dichotomy Risk

3

Monster Beverage Corp. has only made political donations through senior executives and not at particularly high levels. Additionally, combined with a politically diverse consumer base, the company is relatively neutral in terms of its public political stance. However, due to the brand recognition and the extremely competitive nature of the beverage industry, Monster could be at high risk of a boycott if they took an unfavorable political stance adverse to certain consumers. Monster notes this risk in its 10K, stating that any negative publicity could impact their brand image and revenue. High brand awareness garners high levels of scrutiny, which could be damaging in the case of controversy.

Associational Risk

2

Monster's Instagram page features content with famous athletes such as Tiger Woods. However, this does not raise concern as athlete sponsorships are numerous and well-dispersed throughout the industry. Other than the social media associations, there are no other affiliations to be found, especially not with controversial figures, yielding a minimal risk level.

Brand Visibility Risk

4

Monster is a subsidiary of Coca-Cola. It sells based on its own brand, exposing it to controversy. Similar to Campbell, its segment is something of an anomaly in that consumers adopt the brand into their identity. It has high brand awareness as well.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Monster

MNST
2.7
Companies list

Public Statements Risk

2

Monster Beverage's CEO is Rodney Sacks. Sacks is a longtime businessman; he is often featured in news headlines but not regarding politics. He's fairly close-lipped about politics with minimal public commentary. Monster has an extremely large social media presence with 8.6 million followers on Instagram alone. Their posts consist mostly of sports that the company sponsors; they seem to avoid partisan content, keeping their content as apolitical as possible to preserve their neutral public image. The company's website footer includes links about DEI and Sustainability as well as a political contributions report.

Political Contributions Risk

2

Monster contributes to Republicans at a 4:1 ratio. Contributions are entirely through senior executives. Combined contribution level is minimal and it ranks as the smallest contributor in the Consumer Staples sector, which trends Republican. Contributions to controversial figure Donald Trump increases risk, which is mitigated by almost negligible contribution size.

Political Dichotomy Risk

3

Monster Beverage Corp. has only made political donations through senior executives and not at particularly high levels. Additionally, combined with a politically diverse consumer base, the company is relatively neutral in terms of its public political stance. However, due to the brand recognition and the extremely competitive nature of the beverage industry, Monster could be at high risk of a boycott if they took an unfavorable political stance adverse to certain consumers. Monster notes this risk in its 10K, stating that any negative publicity could impact their brand image and revenue. High brand awareness garners high levels of scrutiny, which could be damaging in the case of controversy.

Associational Risk

2

Monster's Instagram page features content with famous athletes such as Tiger Woods. However, this does not raise concern as athlete sponsorships are numerous and well-dispersed throughout the industry. Other than the social media associations, there are no other affiliations to be found, especially not with controversial figures, yielding a minimal risk level.

Brand Visibility Risk

4

Monster is a subsidiary of Coca-Cola. It sells based on its own brand, exposing it to controversy. Similar to Campbell, its segment is something of an anomaly in that consumers adopt the brand into their identity. It has high brand awareness as well.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO