Coke

COKE
3.3
Companies list

Public Statements Risk

3

Coca-Cola is extremely high profile. James Quincey, the CEO, doesn't appear to make public political statements. In 2021, Republicans were upset with Coca-Cola due to the company publicly opposing a law that makes it harder for people to vote. Website features a header section called "Impact", which links to an extensive secondary domain detailing the brand's environmental and DEI efforts. High advertising volume increases risk.

Political Contributions Risk

3

Contributes at a very high level, with slightly more going to Republicans. While Pepsi takes the top spot in the non-alcoholic beverages industry, Coke is second, and third is not close behind. Contributes mostly through the company PAC; contributions to the controversial Atlanta Public Safety Training Center have garned press.

Political Dichotomy Risk

3

Contributes slightly more to Republicans, but has a customer base that is politically diversified. Coke's brand type is similar to Bud Light's, however, putting it in a similar risk category. According to the 10-K, U.S. case volume accounted for 17% of the firm's total, of which 42% was trademark Coca-Cola. 10-K also notes the relationship between sales and brand perception. Failure to meet sustainability goals is specified as a reputational risk, and climate change itself is specified as a long-term business risk. Coke's larger global portfolio insulates it from American political activity relative to its main competitor Pepsi, slightly lowering its risk rating.

Associational Risk

3

The company expresses support for various celebrities (musicians and athletes) on its social media channels, but has not yet supported anyone who is currently controversial. Contributions to political groups supporting Governor DeSantis, anti-abortion committees, and President Biden increase risk.

Brand Visibility Risk

5

Coke is one of the most famous brands in the world. Its brand name products are known globally and sell, to some degree, on being a part of their consumers' identities. Outside of its brand name products, it is fairly well insulated from controversy through diversification.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Coke

COKE
3.3
Companies list

Public Statements Risk

3

Coca-Cola is extremely high profile. James Quincey, the CEO, doesn't appear to make public political statements. In 2021, Republicans were upset with Coca-Cola due to the company publicly opposing a law that makes it harder for people to vote. Website features a header section called "Impact", which links to an extensive secondary domain detailing the brand's environmental and DEI efforts. High advertising volume increases risk.

Political Contributions Risk

3

Contributes at a very high level, with slightly more going to Republicans. While Pepsi takes the top spot in the non-alcoholic beverages industry, Coke is second, and third is not close behind. Contributes mostly through the company PAC; contributions to the controversial Atlanta Public Safety Training Center have garned press.

Political Dichotomy Risk

3

Contributes slightly more to Republicans, but has a customer base that is politically diversified. Coke's brand type is similar to Bud Light's, however, putting it in a similar risk category. According to the 10-K, U.S. case volume accounted for 17% of the firm's total, of which 42% was trademark Coca-Cola. 10-K also notes the relationship between sales and brand perception. Failure to meet sustainability goals is specified as a reputational risk, and climate change itself is specified as a long-term business risk. Coke's larger global portfolio insulates it from American political activity relative to its main competitor Pepsi, slightly lowering its risk rating.

Associational Risk

3

The company expresses support for various celebrities (musicians and athletes) on its social media channels, but has not yet supported anyone who is currently controversial. Contributions to political groups supporting Governor DeSantis, anti-abortion committees, and President Biden increase risk.

Brand Visibility Risk

5

Coke is one of the most famous brands in the world. Its brand name products are known globally and sell, to some degree, on being a part of their consumers' identities. Outside of its brand name products, it is fairly well insulated from controversy through diversification.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Coke

COKE
3.3
Companies list

Public Statements Risk

3

Coca-Cola is extremely high profile. James Quincey, the CEO, doesn't appear to make public political statements. In 2021, Republicans were upset with Coca-Cola due to the company publicly opposing a law that makes it harder for people to vote. Website features a header section called "Impact", which links to an extensive secondary domain detailing the brand's environmental and DEI efforts. High advertising volume increases risk.

Political Contributions Risk

3

Contributes at a very high level, with slightly more going to Republicans. While Pepsi takes the top spot in the non-alcoholic beverages industry, Coke is second, and third is not close behind. Contributes mostly through the company PAC; contributions to the controversial Atlanta Public Safety Training Center have garned press.

Political Dichotomy Risk

3

Contributes slightly more to Republicans, but has a customer base that is politically diversified. Coke's brand type is similar to Bud Light's, however, putting it in a similar risk category. According to the 10-K, U.S. case volume accounted for 17% of the firm's total, of which 42% was trademark Coca-Cola. 10-K also notes the relationship between sales and brand perception. Failure to meet sustainability goals is specified as a reputational risk, and climate change itself is specified as a long-term business risk. Coke's larger global portfolio insulates it from American political activity relative to its main competitor Pepsi, slightly lowering its risk rating.

Associational Risk

3

The company expresses support for various celebrities (musicians and athletes) on its social media channels, but has not yet supported anyone who is currently controversial. Contributions to political groups supporting Governor DeSantis, anti-abortion committees, and President Biden increase risk.

Brand Visibility Risk

5

Coke is one of the most famous brands in the world. Its brand name products are known globally and sell, to some degree, on being a part of their consumers' identities. Outside of its brand name products, it is fairly well insulated from controversy through diversification.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Coke

COKE
3.3
Companies list

Public Statements Risk

3

Coca-Cola is extremely high profile. James Quincey, the CEO, doesn't appear to make public political statements. In 2021, Republicans were upset with Coca-Cola due to the company publicly opposing a law that makes it harder for people to vote. Website features a header section called "Impact", which links to an extensive secondary domain detailing the brand's environmental and DEI efforts. High advertising volume increases risk.

Political Contributions Risk

3

Contributes at a very high level, with slightly more going to Republicans. While Pepsi takes the top spot in the non-alcoholic beverages industry, Coke is second, and third is not close behind. Contributes mostly through the company PAC; contributions to the controversial Atlanta Public Safety Training Center have garned press.

Political Dichotomy Risk

3

Contributes slightly more to Republicans, but has a customer base that is politically diversified. Coke's brand type is similar to Bud Light's, however, putting it in a similar risk category. According to the 10-K, U.S. case volume accounted for 17% of the firm's total, of which 42% was trademark Coca-Cola. 10-K also notes the relationship between sales and brand perception. Failure to meet sustainability goals is specified as a reputational risk, and climate change itself is specified as a long-term business risk. Coke's larger global portfolio insulates it from American political activity relative to its main competitor Pepsi, slightly lowering its risk rating.

Associational Risk

3

The company expresses support for various celebrities (musicians and athletes) on its social media channels, but has not yet supported anyone who is currently controversial. Contributions to political groups supporting Governor DeSantis, anti-abortion committees, and President Biden increase risk.

Brand Visibility Risk

5

Coke is one of the most famous brands in the world. Its brand name products are known globally and sell, to some degree, on being a part of their consumers' identities. Outside of its brand name products, it is fairly well insulated from controversy through diversification.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Coke

COKE
3.3
Companies list

Public Statements Risk

3

Coca-Cola is extremely high profile. James Quincey, the CEO, doesn't appear to make public political statements. In 2021, Republicans were upset with Coca-Cola due to the company publicly opposing a law that makes it harder for people to vote. Website features a header section called "Impact", which links to an extensive secondary domain detailing the brand's environmental and DEI efforts. High advertising volume increases risk.

Political Contributions Risk

3

Contributes at a very high level, with slightly more going to Republicans. While Pepsi takes the top spot in the non-alcoholic beverages industry, Coke is second, and third is not close behind. Contributes mostly through the company PAC; contributions to the controversial Atlanta Public Safety Training Center have garned press.

Political Dichotomy Risk

3

Contributes slightly more to Republicans, but has a customer base that is politically diversified. Coke's brand type is similar to Bud Light's, however, putting it in a similar risk category. According to the 10-K, U.S. case volume accounted for 17% of the firm's total, of which 42% was trademark Coca-Cola. 10-K also notes the relationship between sales and brand perception. Failure to meet sustainability goals is specified as a reputational risk, and climate change itself is specified as a long-term business risk. Coke's larger global portfolio insulates it from American political activity relative to its main competitor Pepsi, slightly lowering its risk rating.

Associational Risk

3

The company expresses support for various celebrities (musicians and athletes) on its social media channels, but has not yet supported anyone who is currently controversial. Contributions to political groups supporting Governor DeSantis, anti-abortion committees, and President Biden increase risk.

Brand Visibility Risk

5

Coke is one of the most famous brands in the world. Its brand name products are known globally and sell, to some degree, on being a part of their consumers' identities. Outside of its brand name products, it is fairly well insulated from controversy through diversification.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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