Campbell

CPB
2.8
Companies list

Public Statements Risk

3

Mark Clouse, current CEO of Campbell, is a former US Army pilot turned businessman. He is not very active on social media or in the news; his posts on LinkedIn are about company achievements and community involvement. When in the news, Clouse tends to talk about acquisitions and sales. Campbell's social media page is active but not influential with only 7K followers and minimal engagement. They do post regarding sustainability, but the company does not post for minority group recognitions; they keep their social media mostly apolitical. Their site mentions ESG, diversity, and inclusion, arrayed in a helpful chart based on importance to others and brand stakeholder (from a Campbell-conducted survey). They also link to a corporate responsibility report featuring a scorecard detailing progress on all of their values, point by point, demonstrating a rare level of transparency.

Political Contributions Risk

2

Campbell contributes with a moderate Republican lean, with a 3:1 ratio of PAC to executive giving. The company's combined contribution level is medium but ranks in the lower threshold of the Consumer Staples sector, which tends to skew Red. Contributions to controversial political figure Joe Biden increase risk slightly.

Political Dichotomy Risk

3

Contributes with a moderate Republican lean. Campbell has a politically diverse customer base that has stemmed from their popular grocery store products, which have high global name recognition. High brand recognition creates demand, but also must be considered in the context of increasing vulnerability to controversey. Campbell has remained politically neutral on social media and with public statements.

Associational Risk

2

In 2018, Campbell executive Kelly Johnston created controversey when she tweeted about a conspiracy theory related to George Soros. However, soon after the incident she left the company. There are no other risky associations. pH is increased slightly due to contributions to Joe Biden.

Brand Visibility Risk

4

Campbell Soup has historical relevance, brand awareness, and a branding strategy that all lead to a higher pH rating. Rarely are brand names featured in world-famous art, making Campbell's visibility particularly high. They sell many of their products based solely on brand-driven demand, indicating a market segment that seems to be more a part of its consumers identities than competitors, positioning Campbell's as an unusual lifestyle brand.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Campbell

CPB
2.8
Companies list

Public Statements Risk

3

Mark Clouse, current CEO of Campbell, is a former US Army pilot turned businessman. He is not very active on social media or in the news; his posts on LinkedIn are about company achievements and community involvement. When in the news, Clouse tends to talk about acquisitions and sales. Campbell's social media page is active but not influential with only 7K followers and minimal engagement. They do post regarding sustainability, but the company does not post for minority group recognitions; they keep their social media mostly apolitical. Their site mentions ESG, diversity, and inclusion, arrayed in a helpful chart based on importance to others and brand stakeholder (from a Campbell-conducted survey). They also link to a corporate responsibility report featuring a scorecard detailing progress on all of their values, point by point, demonstrating a rare level of transparency.

Political Contributions Risk

2

Campbell contributes with a moderate Republican lean, with a 3:1 ratio of PAC to executive giving. The company's combined contribution level is medium but ranks in the lower threshold of the Consumer Staples sector, which tends to skew Red. Contributions to controversial political figure Joe Biden increase risk slightly.

Political Dichotomy Risk

3

Contributes with a moderate Republican lean. Campbell has a politically diverse customer base that has stemmed from their popular grocery store products, which have high global name recognition. High brand recognition creates demand, but also must be considered in the context of increasing vulnerability to controversey. Campbell has remained politically neutral on social media and with public statements.

Associational Risk

2

In 2018, Campbell executive Kelly Johnston created controversey when she tweeted about a conspiracy theory related to George Soros. However, soon after the incident she left the company. There are no other risky associations. pH is increased slightly due to contributions to Joe Biden.

Brand Visibility Risk

4

Campbell Soup has historical relevance, brand awareness, and a branding strategy that all lead to a higher pH rating. Rarely are brand names featured in world-famous art, making Campbell's visibility particularly high. They sell many of their products based solely on brand-driven demand, indicating a market segment that seems to be more a part of its consumers identities than competitors, positioning Campbell's as an unusual lifestyle brand.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Campbell

CPB
2.8
Companies list

Public Statements Risk

3

Mark Clouse, current CEO of Campbell, is a former US Army pilot turned businessman. He is not very active on social media or in the news; his posts on LinkedIn are about company achievements and community involvement. When in the news, Clouse tends to talk about acquisitions and sales. Campbell's social media page is active but not influential with only 7K followers and minimal engagement. They do post regarding sustainability, but the company does not post for minority group recognitions; they keep their social media mostly apolitical. Their site mentions ESG, diversity, and inclusion, arrayed in a helpful chart based on importance to others and brand stakeholder (from a Campbell-conducted survey). They also link to a corporate responsibility report featuring a scorecard detailing progress on all of their values, point by point, demonstrating a rare level of transparency.

Political Contributions Risk

2

Campbell contributes with a moderate Republican lean, with a 3:1 ratio of PAC to executive giving. The company's combined contribution level is medium but ranks in the lower threshold of the Consumer Staples sector, which tends to skew Red. Contributions to controversial political figure Joe Biden increase risk slightly.

Political Dichotomy Risk

3

Contributes with a moderate Republican lean. Campbell has a politically diverse customer base that has stemmed from their popular grocery store products, which have high global name recognition. High brand recognition creates demand, but also must be considered in the context of increasing vulnerability to controversey. Campbell has remained politically neutral on social media and with public statements.

Associational Risk

2

In 2018, Campbell executive Kelly Johnston created controversey when she tweeted about a conspiracy theory related to George Soros. However, soon after the incident she left the company. There are no other risky associations. pH is increased slightly due to contributions to Joe Biden.

Brand Visibility Risk

4

Campbell Soup has historical relevance, brand awareness, and a branding strategy that all lead to a higher pH rating. Rarely are brand names featured in world-famous art, making Campbell's visibility particularly high. They sell many of their products based solely on brand-driven demand, indicating a market segment that seems to be more a part of its consumers identities than competitors, positioning Campbell's as an unusual lifestyle brand.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Campbell

CPB
2.8
Companies list

Public Statements Risk

3

Mark Clouse, current CEO of Campbell, is a former US Army pilot turned businessman. He is not very active on social media or in the news; his posts on LinkedIn are about company achievements and community involvement. When in the news, Clouse tends to talk about acquisitions and sales. Campbell's social media page is active but not influential with only 7K followers and minimal engagement. They do post regarding sustainability, but the company does not post for minority group recognitions; they keep their social media mostly apolitical. Their site mentions ESG, diversity, and inclusion, arrayed in a helpful chart based on importance to others and brand stakeholder (from a Campbell-conducted survey). They also link to a corporate responsibility report featuring a scorecard detailing progress on all of their values, point by point, demonstrating a rare level of transparency.

Political Contributions Risk

2

Campbell contributes with a moderate Republican lean, with a 3:1 ratio of PAC to executive giving. The company's combined contribution level is medium but ranks in the lower threshold of the Consumer Staples sector, which tends to skew Red. Contributions to controversial political figure Joe Biden increase risk slightly.

Political Dichotomy Risk

3

Contributes with a moderate Republican lean. Campbell has a politically diverse customer base that has stemmed from their popular grocery store products, which have high global name recognition. High brand recognition creates demand, but also must be considered in the context of increasing vulnerability to controversey. Campbell has remained politically neutral on social media and with public statements.

Associational Risk

2

In 2018, Campbell executive Kelly Johnston created controversey when she tweeted about a conspiracy theory related to George Soros. However, soon after the incident she left the company. There are no other risky associations. pH is increased slightly due to contributions to Joe Biden.

Brand Visibility Risk

4

Campbell Soup has historical relevance, brand awareness, and a branding strategy that all lead to a higher pH rating. Rarely are brand names featured in world-famous art, making Campbell's visibility particularly high. They sell many of their products based solely on brand-driven demand, indicating a market segment that seems to be more a part of its consumers identities than competitors, positioning Campbell's as an unusual lifestyle brand.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Campbell

CPB
2.8
Companies list

Public Statements Risk

3

Mark Clouse, current CEO of Campbell, is a former US Army pilot turned businessman. He is not very active on social media or in the news; his posts on LinkedIn are about company achievements and community involvement. When in the news, Clouse tends to talk about acquisitions and sales. Campbell's social media page is active but not influential with only 7K followers and minimal engagement. They do post regarding sustainability, but the company does not post for minority group recognitions; they keep their social media mostly apolitical. Their site mentions ESG, diversity, and inclusion, arrayed in a helpful chart based on importance to others and brand stakeholder (from a Campbell-conducted survey). They also link to a corporate responsibility report featuring a scorecard detailing progress on all of their values, point by point, demonstrating a rare level of transparency.

Political Contributions Risk

2

Campbell contributes with a moderate Republican lean, with a 3:1 ratio of PAC to executive giving. The company's combined contribution level is medium but ranks in the lower threshold of the Consumer Staples sector, which tends to skew Red. Contributions to controversial political figure Joe Biden increase risk slightly.

Political Dichotomy Risk

3

Contributes with a moderate Republican lean. Campbell has a politically diverse customer base that has stemmed from their popular grocery store products, which have high global name recognition. High brand recognition creates demand, but also must be considered in the context of increasing vulnerability to controversey. Campbell has remained politically neutral on social media and with public statements.

Associational Risk

2

In 2018, Campbell executive Kelly Johnston created controversey when she tweeted about a conspiracy theory related to George Soros. However, soon after the incident she left the company. There are no other risky associations. pH is increased slightly due to contributions to Joe Biden.

Brand Visibility Risk

4

Campbell Soup has historical relevance, brand awareness, and a branding strategy that all lead to a higher pH rating. Rarely are brand names featured in world-famous art, making Campbell's visibility particularly high. They sell many of their products based solely on brand-driven demand, indicating a market segment that seems to be more a part of its consumers identities than competitors, positioning Campbell's as an unusual lifestyle brand.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO