Dollar Tree

DLTR
1.7
Companies list

Public Statements Risk

2

CEO, Rick Dreiling, is uncontroversial and low profile with a strong background in retail. Press releases only mention executive promotions and social impact initiatives, such as backpacks for disadvantaged youth. The company website features environmental/sustainability, DEI, and social sustainability pages. The company reached an agreement in Q2 2023 over a lawsuit regarding worker's safety, mitigating the risk of negative press coverage related to the case.

Political Contributions Risk

2

Dollar Tree has a minimal contribution level, in-line with other companies in the industry, with 75% of contributions coming from senior executives. Donations are mainly Republican, but do not include any risky politicians, yielding a low to moderate risk level.

Political Dichotomy Risk

2

While Dollar Tree has a high geographic concentration in Red states, its positioning based on value and utility insulates the brand from risk. Annual 10K discusses the possibility of labor disruptions that would impact employee availability, but there have been no historical labor organization issues. Additionally, the brand has remained publicly neutral on politics. Dollar Tree's Republican skew in contributions creates a low risk of political boycott.

Associational Risk

1

Research revealed no relevant press coverage or risky brand associations. Social media also lacks any controversial associations.

Brand Visibility Risk

1

Dollar Tree is not a lifestyle brand, competing exclusively on price. Brand matters very little as quality is not expected; customers are attracted and retained entirely on value pricing.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Dollar Tree

DLTR
1.7
Companies list

Public Statements Risk

2

CEO, Rick Dreiling, is uncontroversial and low profile with a strong background in retail. Press releases only mention executive promotions and social impact initiatives, such as backpacks for disadvantaged youth. The company website features environmental/sustainability, DEI, and social sustainability pages. The company reached an agreement in Q2 2023 over a lawsuit regarding worker's safety, mitigating the risk of negative press coverage related to the case.

Political Contributions Risk

2

Dollar Tree has a minimal contribution level, in-line with other companies in the industry, with 75% of contributions coming from senior executives. Donations are mainly Republican, but do not include any risky politicians, yielding a low to moderate risk level.

Political Dichotomy Risk

2

While Dollar Tree has a high geographic concentration in Red states, its positioning based on value and utility insulates the brand from risk. Annual 10K discusses the possibility of labor disruptions that would impact employee availability, but there have been no historical labor organization issues. Additionally, the brand has remained publicly neutral on politics. Dollar Tree's Republican skew in contributions creates a low risk of political boycott.

Associational Risk

1

Research revealed no relevant press coverage or risky brand associations. Social media also lacks any controversial associations.

Brand Visibility Risk

1

Dollar Tree is not a lifestyle brand, competing exclusively on price. Brand matters very little as quality is not expected; customers are attracted and retained entirely on value pricing.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Dollar Tree

DLTR
1.7
Companies list

Public Statements Risk

2

CEO, Rick Dreiling, is uncontroversial and low profile with a strong background in retail. Press releases only mention executive promotions and social impact initiatives, such as backpacks for disadvantaged youth. The company website features environmental/sustainability, DEI, and social sustainability pages. The company reached an agreement in Q2 2023 over a lawsuit regarding worker's safety, mitigating the risk of negative press coverage related to the case.

Political Contributions Risk

2

Dollar Tree has a minimal contribution level, in-line with other companies in the industry, with 75% of contributions coming from senior executives. Donations are mainly Republican, but do not include any risky politicians, yielding a low to moderate risk level.

Political Dichotomy Risk

2

While Dollar Tree has a high geographic concentration in Red states, its positioning based on value and utility insulates the brand from risk. Annual 10K discusses the possibility of labor disruptions that would impact employee availability, but there have been no historical labor organization issues. Additionally, the brand has remained publicly neutral on politics. Dollar Tree's Republican skew in contributions creates a low risk of political boycott.

Associational Risk

1

Research revealed no relevant press coverage or risky brand associations. Social media also lacks any controversial associations.

Brand Visibility Risk

1

Dollar Tree is not a lifestyle brand, competing exclusively on price. Brand matters very little as quality is not expected; customers are attracted and retained entirely on value pricing.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Dollar Tree

DLTR
1.7
Companies list

Public Statements Risk

2

CEO, Rick Dreiling, is uncontroversial and low profile with a strong background in retail. Press releases only mention executive promotions and social impact initiatives, such as backpacks for disadvantaged youth. The company website features environmental/sustainability, DEI, and social sustainability pages. The company reached an agreement in Q2 2023 over a lawsuit regarding worker's safety, mitigating the risk of negative press coverage related to the case.

Political Contributions Risk

2

Dollar Tree has a minimal contribution level, in-line with other companies in the industry, with 75% of contributions coming from senior executives. Donations are mainly Republican, but do not include any risky politicians, yielding a low to moderate risk level.

Political Dichotomy Risk

2

While Dollar Tree has a high geographic concentration in Red states, its positioning based on value and utility insulates the brand from risk. Annual 10K discusses the possibility of labor disruptions that would impact employee availability, but there have been no historical labor organization issues. Additionally, the brand has remained publicly neutral on politics. Dollar Tree's Republican skew in contributions creates a low risk of political boycott.

Associational Risk

1

Research revealed no relevant press coverage or risky brand associations. Social media also lacks any controversial associations.

Brand Visibility Risk

1

Dollar Tree is not a lifestyle brand, competing exclusively on price. Brand matters very little as quality is not expected; customers are attracted and retained entirely on value pricing.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Dollar Tree

DLTR
1.7
Companies list

Public Statements Risk

2

CEO, Rick Dreiling, is uncontroversial and low profile with a strong background in retail. Press releases only mention executive promotions and social impact initiatives, such as backpacks for disadvantaged youth. The company website features environmental/sustainability, DEI, and social sustainability pages. The company reached an agreement in Q2 2023 over a lawsuit regarding worker's safety, mitigating the risk of negative press coverage related to the case.

Political Contributions Risk

2

Dollar Tree has a minimal contribution level, in-line with other companies in the industry, with 75% of contributions coming from senior executives. Donations are mainly Republican, but do not include any risky politicians, yielding a low to moderate risk level.

Political Dichotomy Risk

2

While Dollar Tree has a high geographic concentration in Red states, its positioning based on value and utility insulates the brand from risk. Annual 10K discusses the possibility of labor disruptions that would impact employee availability, but there have been no historical labor organization issues. Additionally, the brand has remained publicly neutral on politics. Dollar Tree's Republican skew in contributions creates a low risk of political boycott.

Associational Risk

1

Research revealed no relevant press coverage or risky brand associations. Social media also lacks any controversial associations.

Brand Visibility Risk

1

Dollar Tree is not a lifestyle brand, competing exclusively on price. Brand matters very little as quality is not expected; customers are attracted and retained entirely on value pricing.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

See this company on INDEXALIGN

Read the reports of these top S&P 500 companies

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

AB InBev

AT&T

Adobe

Advance Auto Parts

Alphabet

Amazon

American Express

Apple

AutoZone

Bath & Body Works

Best Buy

Biogen

Brown Forman

CVS

Caesar's

Campbell

CarMax

Carnival

Charter

Chipotle

Clorox

Coke

Colgate Palmolive

Comcast

Constellation Brands

Costco

Digital Realty

Disney

Dollar General

Dollar Tree

Domino's

EA

Equinix

Estee Lauder

Etsy

Expedia

FedEx

First Energy

Ford

Fox

Garmin

General Mills

General Motors

Hasbro

Hershey's

Hilton

Home Depot

Hormel

Intuit

JM Smucker

JP Morgan

Keurig Dr. Pepper

Kraft Heinz

Kroger

Las Vegas Sands

Lowe's

MGM Resorts

Marriott

McCormick

McDonald's

Meta

Microsoft

Moderna

Molson Coors

Monster

Motorola

Netflix

Nike

Norwegian Cruise

Nvidia

Oracle

Paramount

Pepsi

Pfizer

Procter & Gamble

Ralph Lauren

Ross

Royal Caribbean

Salesforce

Starbucks

Sysco

T-Mobile

TJX

Take Two

Tapestry

Target

Tesla

Tyson

UPS

Ulta

United Airlines

VF Corp

Verizon

Walgreens

Walmart

Warner Bros. Discovery

Waste Management

Wynn

Yum!

eBay

“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO