Bath & Body Works

BBWI
2.2
Companies list

Public Statements Risk

2

CEO Gina Boswell joined Bath and Body Works in 2022; she has an exceptionally quiet social media presence. B&BW has public statements and pages on the website addressing the fight against racism and inequality. Liberals and the African American Community are upset over certain designs made in 2022. In response, B&BW backed their decision and responded with a neutral public statement.

Political Contributions Risk

2

The firm's donations are negligible, with a slight left lean, and coming entirely from senior executives. Donations include some controversial policymakers like Hillary Clinton. Specialty beauty retailers such as Ulta and Nordstrom tend to support Democrats disproportionately more than Republicans at a medium contribution level, which lowers Bath & Body Works' pH score slightly.

Political Dichotomy Risk

2

Contributes to Democrats, but at a small level. Bath & Body Works has variety of store locations throughout the United States, making its customer base politically diverse. Company's 10K report states that one of the factors that creates risk is their reputation and brand image, demonstrating the importance of maintaining customer satisfaction and avoiding controversy which could spark resentment and alienate consumers. The company has made statements in the past addressing issues such as inequality. If Bath & Body Works were to release a statement that fosters negative opinions from consumers, dissatisfied customers have no shortage of near perfect substitutes to shift away from B&BW. However, the company has been very successful at avoiding controversy in the past.

Associational Risk

2

Research revealed no news articles connecting the company to risky politicians, public figures, or PACs. Social media pages do not promote relations with any public figures. The only slight risk would be their past contributions to Hillary Clinton, but that was many years ago.

Brand Visibility Risk

3

Competes on convenience and price. A recognizable brand with high search numbers. A boycott could absolutely happen and be effective, though their competition on convenience somewhat mitigates that possibility.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Bath & Body Works

BBWI
2.2
Companies list

Public Statements Risk

2

CEO Gina Boswell joined Bath and Body Works in 2022; she has an exceptionally quiet social media presence. B&BW has public statements and pages on the website addressing the fight against racism and inequality. Liberals and the African American Community are upset over certain designs made in 2022. In response, B&BW backed their decision and responded with a neutral public statement.

Political Contributions Risk

2

The firm's donations are negligible, with a slight left lean, and coming entirely from senior executives. Donations include some controversial policymakers like Hillary Clinton. Specialty beauty retailers such as Ulta and Nordstrom tend to support Democrats disproportionately more than Republicans at a medium contribution level, which lowers Bath & Body Works' pH score slightly.

Political Dichotomy Risk

2

Contributes to Democrats, but at a small level. Bath & Body Works has variety of store locations throughout the United States, making its customer base politically diverse. Company's 10K report states that one of the factors that creates risk is their reputation and brand image, demonstrating the importance of maintaining customer satisfaction and avoiding controversy which could spark resentment and alienate consumers. The company has made statements in the past addressing issues such as inequality. If Bath & Body Works were to release a statement that fosters negative opinions from consumers, dissatisfied customers have no shortage of near perfect substitutes to shift away from B&BW. However, the company has been very successful at avoiding controversy in the past.

Associational Risk

2

Research revealed no news articles connecting the company to risky politicians, public figures, or PACs. Social media pages do not promote relations with any public figures. The only slight risk would be their past contributions to Hillary Clinton, but that was many years ago.

Brand Visibility Risk

3

Competes on convenience and price. A recognizable brand with high search numbers. A boycott could absolutely happen and be effective, though their competition on convenience somewhat mitigates that possibility.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Bath & Body Works

BBWI
2.2
Companies list

Public Statements Risk

2

CEO Gina Boswell joined Bath and Body Works in 2022; she has an exceptionally quiet social media presence. B&BW has public statements and pages on the website addressing the fight against racism and inequality. Liberals and the African American Community are upset over certain designs made in 2022. In response, B&BW backed their decision and responded with a neutral public statement.

Political Contributions Risk

2

The firm's donations are negligible, with a slight left lean, and coming entirely from senior executives. Donations include some controversial policymakers like Hillary Clinton. Specialty beauty retailers such as Ulta and Nordstrom tend to support Democrats disproportionately more than Republicans at a medium contribution level, which lowers Bath & Body Works' pH score slightly.

Political Dichotomy Risk

2

Contributes to Democrats, but at a small level. Bath & Body Works has variety of store locations throughout the United States, making its customer base politically diverse. Company's 10K report states that one of the factors that creates risk is their reputation and brand image, demonstrating the importance of maintaining customer satisfaction and avoiding controversy which could spark resentment and alienate consumers. The company has made statements in the past addressing issues such as inequality. If Bath & Body Works were to release a statement that fosters negative opinions from consumers, dissatisfied customers have no shortage of near perfect substitutes to shift away from B&BW. However, the company has been very successful at avoiding controversy in the past.

Associational Risk

2

Research revealed no news articles connecting the company to risky politicians, public figures, or PACs. Social media pages do not promote relations with any public figures. The only slight risk would be their past contributions to Hillary Clinton, but that was many years ago.

Brand Visibility Risk

3

Competes on convenience and price. A recognizable brand with high search numbers. A boycott could absolutely happen and be effective, though their competition on convenience somewhat mitigates that possibility.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Bath & Body Works

BBWI
2.2
Companies list

Public Statements Risk

2

CEO Gina Boswell joined Bath and Body Works in 2022; she has an exceptionally quiet social media presence. B&BW has public statements and pages on the website addressing the fight against racism and inequality. Liberals and the African American Community are upset over certain designs made in 2022. In response, B&BW backed their decision and responded with a neutral public statement.

Political Contributions Risk

2

The firm's donations are negligible, with a slight left lean, and coming entirely from senior executives. Donations include some controversial policymakers like Hillary Clinton. Specialty beauty retailers such as Ulta and Nordstrom tend to support Democrats disproportionately more than Republicans at a medium contribution level, which lowers Bath & Body Works' pH score slightly.

Political Dichotomy Risk

2

Contributes to Democrats, but at a small level. Bath & Body Works has variety of store locations throughout the United States, making its customer base politically diverse. Company's 10K report states that one of the factors that creates risk is their reputation and brand image, demonstrating the importance of maintaining customer satisfaction and avoiding controversy which could spark resentment and alienate consumers. The company has made statements in the past addressing issues such as inequality. If Bath & Body Works were to release a statement that fosters negative opinions from consumers, dissatisfied customers have no shortage of near perfect substitutes to shift away from B&BW. However, the company has been very successful at avoiding controversy in the past.

Associational Risk

2

Research revealed no news articles connecting the company to risky politicians, public figures, or PACs. Social media pages do not promote relations with any public figures. The only slight risk would be their past contributions to Hillary Clinton, but that was many years ago.

Brand Visibility Risk

3

Competes on convenience and price. A recognizable brand with high search numbers. A boycott could absolutely happen and be effective, though their competition on convenience somewhat mitigates that possibility.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Bath & Body Works

BBWI
2.2
Companies list

Public Statements Risk

2

CEO Gina Boswell joined Bath and Body Works in 2022; she has an exceptionally quiet social media presence. B&BW has public statements and pages on the website addressing the fight against racism and inequality. Liberals and the African American Community are upset over certain designs made in 2022. In response, B&BW backed their decision and responded with a neutral public statement.

Political Contributions Risk

2

The firm's donations are negligible, with a slight left lean, and coming entirely from senior executives. Donations include some controversial policymakers like Hillary Clinton. Specialty beauty retailers such as Ulta and Nordstrom tend to support Democrats disproportionately more than Republicans at a medium contribution level, which lowers Bath & Body Works' pH score slightly.

Political Dichotomy Risk

2

Contributes to Democrats, but at a small level. Bath & Body Works has variety of store locations throughout the United States, making its customer base politically diverse. Company's 10K report states that one of the factors that creates risk is their reputation and brand image, demonstrating the importance of maintaining customer satisfaction and avoiding controversy which could spark resentment and alienate consumers. The company has made statements in the past addressing issues such as inequality. If Bath & Body Works were to release a statement that fosters negative opinions from consumers, dissatisfied customers have no shortage of near perfect substitutes to shift away from B&BW. However, the company has been very successful at avoiding controversy in the past.

Associational Risk

2

Research revealed no news articles connecting the company to risky politicians, public figures, or PACs. Social media pages do not promote relations with any public figures. The only slight risk would be their past contributions to Hillary Clinton, but that was many years ago.

Brand Visibility Risk

3

Competes on convenience and price. A recognizable brand with high search numbers. A boycott could absolutely happen and be effective, though their competition on convenience somewhat mitigates that possibility.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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