Microsoft

MSFT
3.2
Companies list

Public Statements Risk

3

Satya Nadella does not make many controversial statements and generally acts like a CEO, but he is still overshadowed, media wise, by Bill Gates. The Gates' Foundation largely focuses on charitable work; however, it occasionally gets bad press and has been subject to conspiracy theories, especially during COVID. Microsoft's site includes the obligatory sustainability and diversity subpages and a more involved racial equity section in the 'Our Values' section.

Political Contributions Risk

4

Microsoft was the second largest contributor in the computers/technology sector and favors Democrats, which is common for this sector.

Political Dichotomy Risk

3

Microsoft's PAC contributions are fairly evenly distributed but its executives lean heavily Democratic, meanwhile Microsoft has a politically mixed customer base. They do a lot of business with the government and are therefore more sensitive to the political environment. Microsoft's operating income is composed of three roughly equal parts: business processes, cloud computing, and personal computing. This revenue model insulates them somewhat from consumer or enterprise customer boycotts.

Associational Risk

2

Microsoft and Mark Zuckerberg (Meta) are working together on a new AI deal, and Microsoft's CEO Satya Nadella also supported Zuckerberg by joining Threads. Zuckerberg and Musk are potentially risky public figures.

Brand Visibility Risk

4

High search volumes and many articles analyzing their activities, without as much care or control shown by the company about their image as other large technology companies.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Microsoft

MSFT
3.2
Companies list

Public Statements Risk

3

Satya Nadella does not make many controversial statements and generally acts like a CEO, but he is still overshadowed, media wise, by Bill Gates. The Gates' Foundation largely focuses on charitable work; however, it occasionally gets bad press and has been subject to conspiracy theories, especially during COVID. Microsoft's site includes the obligatory sustainability and diversity subpages and a more involved racial equity section in the 'Our Values' section.

Political Contributions Risk

4

Microsoft was the second largest contributor in the computers/technology sector and favors Democrats, which is common for this sector.

Political Dichotomy Risk

3

Microsoft's PAC contributions are fairly evenly distributed but its executives lean heavily Democratic, meanwhile Microsoft has a politically mixed customer base. They do a lot of business with the government and are therefore more sensitive to the political environment. Microsoft's operating income is composed of three roughly equal parts: business processes, cloud computing, and personal computing. This revenue model insulates them somewhat from consumer or enterprise customer boycotts.

Associational Risk

2

Microsoft and Mark Zuckerberg (Meta) are working together on a new AI deal, and Microsoft's CEO Satya Nadella also supported Zuckerberg by joining Threads. Zuckerberg and Musk are potentially risky public figures.

Brand Visibility Risk

4

High search volumes and many articles analyzing their activities, without as much care or control shown by the company about their image as other large technology companies.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Microsoft

MSFT
3.2
Companies list

Public Statements Risk

3

Satya Nadella does not make many controversial statements and generally acts like a CEO, but he is still overshadowed, media wise, by Bill Gates. The Gates' Foundation largely focuses on charitable work; however, it occasionally gets bad press and has been subject to conspiracy theories, especially during COVID. Microsoft's site includes the obligatory sustainability and diversity subpages and a more involved racial equity section in the 'Our Values' section.

Political Contributions Risk

4

Microsoft was the second largest contributor in the computers/technology sector and favors Democrats, which is common for this sector.

Political Dichotomy Risk

3

Microsoft's PAC contributions are fairly evenly distributed but its executives lean heavily Democratic, meanwhile Microsoft has a politically mixed customer base. They do a lot of business with the government and are therefore more sensitive to the political environment. Microsoft's operating income is composed of three roughly equal parts: business processes, cloud computing, and personal computing. This revenue model insulates them somewhat from consumer or enterprise customer boycotts.

Associational Risk

2

Microsoft and Mark Zuckerberg (Meta) are working together on a new AI deal, and Microsoft's CEO Satya Nadella also supported Zuckerberg by joining Threads. Zuckerberg and Musk are potentially risky public figures.

Brand Visibility Risk

4

High search volumes and many articles analyzing their activities, without as much care or control shown by the company about their image as other large technology companies.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Microsoft

MSFT
3.2
Companies list

Public Statements Risk

3

Satya Nadella does not make many controversial statements and generally acts like a CEO, but he is still overshadowed, media wise, by Bill Gates. The Gates' Foundation largely focuses on charitable work; however, it occasionally gets bad press and has been subject to conspiracy theories, especially during COVID. Microsoft's site includes the obligatory sustainability and diversity subpages and a more involved racial equity section in the 'Our Values' section.

Political Contributions Risk

4

Microsoft was the second largest contributor in the computers/technology sector and favors Democrats, which is common for this sector.

Political Dichotomy Risk

3

Microsoft's PAC contributions are fairly evenly distributed but its executives lean heavily Democratic, meanwhile Microsoft has a politically mixed customer base. They do a lot of business with the government and are therefore more sensitive to the political environment. Microsoft's operating income is composed of three roughly equal parts: business processes, cloud computing, and personal computing. This revenue model insulates them somewhat from consumer or enterprise customer boycotts.

Associational Risk

2

Microsoft and Mark Zuckerberg (Meta) are working together on a new AI deal, and Microsoft's CEO Satya Nadella also supported Zuckerberg by joining Threads. Zuckerberg and Musk are potentially risky public figures.

Brand Visibility Risk

4

High search volumes and many articles analyzing their activities, without as much care or control shown by the company about their image as other large technology companies.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Microsoft

MSFT
3.2
Companies list

Public Statements Risk

3

Satya Nadella does not make many controversial statements and generally acts like a CEO, but he is still overshadowed, media wise, by Bill Gates. The Gates' Foundation largely focuses on charitable work; however, it occasionally gets bad press and has been subject to conspiracy theories, especially during COVID. Microsoft's site includes the obligatory sustainability and diversity subpages and a more involved racial equity section in the 'Our Values' section.

Political Contributions Risk

4

Microsoft was the second largest contributor in the computers/technology sector and favors Democrats, which is common for this sector.

Political Dichotomy Risk

3

Microsoft's PAC contributions are fairly evenly distributed but its executives lean heavily Democratic, meanwhile Microsoft has a politically mixed customer base. They do a lot of business with the government and are therefore more sensitive to the political environment. Microsoft's operating income is composed of three roughly equal parts: business processes, cloud computing, and personal computing. This revenue model insulates them somewhat from consumer or enterprise customer boycotts.

Associational Risk

2

Microsoft and Mark Zuckerberg (Meta) are working together on a new AI deal, and Microsoft's CEO Satya Nadella also supported Zuckerberg by joining Threads. Zuckerberg and Musk are potentially risky public figures.

Brand Visibility Risk

4

High search volumes and many articles analyzing their activities, without as much care or control shown by the company about their image as other large technology companies.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO