Netflix

NFLX
4.5
Companies list

Public Statements Risk

4

Ted Sarandos and Reed Hastings, as heads of one of the world's most famous entertainment companies, are very visible. The website is also its main store front and the 'About' section containing an ESG heading is buried in the website footer under investor relations. The Hollywood writer strike is generating consistently bad press for the company, and the existence of an LGBTQ+ genre, in the current climate, seems like a ticking time bomb.

Political Contributions Risk

5

Netflix's and its senior executives' political contributions are near the high-end of the sector and heavily favor Democrats. In 2022, one of Netflix's co-CEOs, Reed Hastings donated more than $3 million to Democratic groups, and ranked #1 for political spending among CEOs of S&P 500 companies.

Political Dichotomy Risk

5

Netflix leans heavily Democratic but has consumers from all political backgrounds. Labor negotiation, loss of access to consumer data, and brand reputation all mentioned as risk factors in the 10K. About half of all revenue comes from the United States, through streaming. The structure of the business locks the company into Content Obligations, non-cancelable obligations related to the licensing and production of content, making the company uniquely vulnerable to a subscriber boycott for a tech'firm.

Associational Risk

3

The riskiest association is with the co founder Reed Hastings who donates only to Democrats and Democratic PACs, and supports things like stopping climate change. Netflix itself donates overwhelmingly to Democrats and democratic PACs, including Pete Buttigieg and Hillary Clinton.

Brand Visibility Risk

5

Netflix, as a media company, has extremely high media exposure; their brand is widely seen and is a household name. Subscribers have been shown to respond to boycotts. More serious news could really impact them.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Netflix

NFLX
4.5
Companies list

Public Statements Risk

4

Ted Sarandos and Reed Hastings, as heads of one of the world's most famous entertainment companies, are very visible. The website is also its main store front and the 'About' section containing an ESG heading is buried in the website footer under investor relations. The Hollywood writer strike is generating consistently bad press for the company, and the existence of an LGBTQ+ genre, in the current climate, seems like a ticking time bomb.

Political Contributions Risk

5

Netflix's and its senior executives' political contributions are near the high-end of the sector and heavily favor Democrats. In 2022, one of Netflix's co-CEOs, Reed Hastings donated more than $3 million to Democratic groups, and ranked #1 for political spending among CEOs of S&P 500 companies.

Political Dichotomy Risk

5

Netflix leans heavily Democratic but has consumers from all political backgrounds. Labor negotiation, loss of access to consumer data, and brand reputation all mentioned as risk factors in the 10K. About half of all revenue comes from the United States, through streaming. The structure of the business locks the company into Content Obligations, non-cancelable obligations related to the licensing and production of content, making the company uniquely vulnerable to a subscriber boycott for a tech'firm.

Associational Risk

3

The riskiest association is with the co founder Reed Hastings who donates only to Democrats and Democratic PACs, and supports things like stopping climate change. Netflix itself donates overwhelmingly to Democrats and democratic PACs, including Pete Buttigieg and Hillary Clinton.

Brand Visibility Risk

5

Netflix, as a media company, has extremely high media exposure; their brand is widely seen and is a household name. Subscribers have been shown to respond to boycotts. More serious news could really impact them.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Netflix

NFLX
4.5
Companies list

Public Statements Risk

4

Ted Sarandos and Reed Hastings, as heads of one of the world's most famous entertainment companies, are very visible. The website is also its main store front and the 'About' section containing an ESG heading is buried in the website footer under investor relations. The Hollywood writer strike is generating consistently bad press for the company, and the existence of an LGBTQ+ genre, in the current climate, seems like a ticking time bomb.

Political Contributions Risk

5

Netflix's and its senior executives' political contributions are near the high-end of the sector and heavily favor Democrats. In 2022, one of Netflix's co-CEOs, Reed Hastings donated more than $3 million to Democratic groups, and ranked #1 for political spending among CEOs of S&P 500 companies.

Political Dichotomy Risk

5

Netflix leans heavily Democratic but has consumers from all political backgrounds. Labor negotiation, loss of access to consumer data, and brand reputation all mentioned as risk factors in the 10K. About half of all revenue comes from the United States, through streaming. The structure of the business locks the company into Content Obligations, non-cancelable obligations related to the licensing and production of content, making the company uniquely vulnerable to a subscriber boycott for a tech'firm.

Associational Risk

3

The riskiest association is with the co founder Reed Hastings who donates only to Democrats and Democratic PACs, and supports things like stopping climate change. Netflix itself donates overwhelmingly to Democrats and democratic PACs, including Pete Buttigieg and Hillary Clinton.

Brand Visibility Risk

5

Netflix, as a media company, has extremely high media exposure; their brand is widely seen and is a household name. Subscribers have been shown to respond to boycotts. More serious news could really impact them.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Netflix

NFLX
4.5
Companies list

Public Statements Risk

4

Ted Sarandos and Reed Hastings, as heads of one of the world's most famous entertainment companies, are very visible. The website is also its main store front and the 'About' section containing an ESG heading is buried in the website footer under investor relations. The Hollywood writer strike is generating consistently bad press for the company, and the existence of an LGBTQ+ genre, in the current climate, seems like a ticking time bomb.

Political Contributions Risk

5

Netflix's and its senior executives' political contributions are near the high-end of the sector and heavily favor Democrats. In 2022, one of Netflix's co-CEOs, Reed Hastings donated more than $3 million to Democratic groups, and ranked #1 for political spending among CEOs of S&P 500 companies.

Political Dichotomy Risk

5

Netflix leans heavily Democratic but has consumers from all political backgrounds. Labor negotiation, loss of access to consumer data, and brand reputation all mentioned as risk factors in the 10K. About half of all revenue comes from the United States, through streaming. The structure of the business locks the company into Content Obligations, non-cancelable obligations related to the licensing and production of content, making the company uniquely vulnerable to a subscriber boycott for a tech'firm.

Associational Risk

3

The riskiest association is with the co founder Reed Hastings who donates only to Democrats and Democratic PACs, and supports things like stopping climate change. Netflix itself donates overwhelmingly to Democrats and democratic PACs, including Pete Buttigieg and Hillary Clinton.

Brand Visibility Risk

5

Netflix, as a media company, has extremely high media exposure; their brand is widely seen and is a household name. Subscribers have been shown to respond to boycotts. More serious news could really impact them.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Netflix

NFLX
4.5
Companies list

Public Statements Risk

4

Ted Sarandos and Reed Hastings, as heads of one of the world's most famous entertainment companies, are very visible. The website is also its main store front and the 'About' section containing an ESG heading is buried in the website footer under investor relations. The Hollywood writer strike is generating consistently bad press for the company, and the existence of an LGBTQ+ genre, in the current climate, seems like a ticking time bomb.

Political Contributions Risk

5

Netflix's and its senior executives' political contributions are near the high-end of the sector and heavily favor Democrats. In 2022, one of Netflix's co-CEOs, Reed Hastings donated more than $3 million to Democratic groups, and ranked #1 for political spending among CEOs of S&P 500 companies.

Political Dichotomy Risk

5

Netflix leans heavily Democratic but has consumers from all political backgrounds. Labor negotiation, loss of access to consumer data, and brand reputation all mentioned as risk factors in the 10K. About half of all revenue comes from the United States, through streaming. The structure of the business locks the company into Content Obligations, non-cancelable obligations related to the licensing and production of content, making the company uniquely vulnerable to a subscriber boycott for a tech'firm.

Associational Risk

3

The riskiest association is with the co founder Reed Hastings who donates only to Democrats and Democratic PACs, and supports things like stopping climate change. Netflix itself donates overwhelmingly to Democrats and democratic PACs, including Pete Buttigieg and Hillary Clinton.

Brand Visibility Risk

5

Netflix, as a media company, has extremely high media exposure; their brand is widely seen and is a household name. Subscribers have been shown to respond to boycotts. More serious news could really impact them.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

See this company on INDEXALIGN

Read the reports of these top S&P 500 companies

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

AB InBev

AT&T

Adobe

Advance Auto Parts

Alphabet

Amazon

American Express

Apple

AutoZone

Bath & Body Works

Best Buy

Biogen

Brown Forman

CVS

Caesar's

Campbell

CarMax

Carnival

Charter

Chipotle

Clorox

Coke

Colgate Palmolive

Comcast

Constellation Brands

Costco

Digital Realty

Disney

Dollar General

Dollar Tree

Domino's

EA

Equinix

Estee Lauder

Etsy

Expedia

FedEx

First Energy

Ford

Fox

Garmin

General Mills

General Motors

Hasbro

Hershey's

Hilton

Home Depot

Hormel

Intuit

JM Smucker

JP Morgan

Keurig Dr. Pepper

Kraft Heinz

Kroger

Las Vegas Sands

Lowe's

MGM Resorts

Marriott

McCormick

McDonald's

Meta

Microsoft

Moderna

Molson Coors

Monster

Motorola

Netflix

Nike

Norwegian Cruise

Nvidia

Oracle

Paramount

Pepsi

Pfizer

Procter & Gamble

Ralph Lauren

Ross

Royal Caribbean

Salesforce

Starbucks

Sysco

T-Mobile

TJX

Take Two

Tapestry

Target

Tesla

Tyson

UPS

Ulta

United Airlines

VF Corp

Verizon

Walgreens

Walmart

Warner Bros. Discovery

Waste Management

Wynn

Yum!

eBay

“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO