Best Buy

BBY
2.7
Companies list

Public Statements Risk

3

Recently caught flack for a leadership training program for minority employees. They post for pride month, and have run events related to it. The CEO stays out of the news and the firm's marketing as a whole is pretty boilerplate, with little mention of DEI or political issues.

Political Contributions Risk

2

Donations split nearly evenly between the parties, with a slight Democratic lean. Most electronics/tech brands lean heavily Democratic. Best Buy contributes significantly less than other major electronics retailers, lowering its pH rating.

Political Dichotomy Risk

3

Best Buy generates 92% of its revenue domestically. 43% of sales were mobile phones, 30% consumer electronics, and 15% appliances. Their target market is younger and middle-aged with low-to-middle economic status. Recently, many of those who led the Bud Light boycott turned to Best Buy as a target after details of their minority management program leaked. The company's consumer base tends to be younger and located in states with significant metropolitan hubs, indicating a Democratic lean. Best Buy contributes minimally with a slight Democratic skew.

Associational Risk

2

Their social media pages contain no connections to controversial figures. Headlines only related to business and have no negative undertones. No scandals related to any Best Buy executives. The only controversy is regarding the CEO's public support through Twitter to strive for diversity in the workplace. The brand has donated to Hillary Clinton in the past.

Brand Visibility Risk

3

Not quite on the level of a lifestyle brand, but is national and generally exposed. They are primarily product focused, but do sell high-ticket items.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Best Buy

BBY
2.7
Companies list

Public Statements Risk

3

Recently caught flack for a leadership training program for minority employees. They post for pride month, and have run events related to it. The CEO stays out of the news and the firm's marketing as a whole is pretty boilerplate, with little mention of DEI or political issues.

Political Contributions Risk

2

Donations split nearly evenly between the parties, with a slight Democratic lean. Most electronics/tech brands lean heavily Democratic. Best Buy contributes significantly less than other major electronics retailers, lowering its pH rating.

Political Dichotomy Risk

3

Best Buy generates 92% of its revenue domestically. 43% of sales were mobile phones, 30% consumer electronics, and 15% appliances. Their target market is younger and middle-aged with low-to-middle economic status. Recently, many of those who led the Bud Light boycott turned to Best Buy as a target after details of their minority management program leaked. The company's consumer base tends to be younger and located in states with significant metropolitan hubs, indicating a Democratic lean. Best Buy contributes minimally with a slight Democratic skew.

Associational Risk

2

Their social media pages contain no connections to controversial figures. Headlines only related to business and have no negative undertones. No scandals related to any Best Buy executives. The only controversy is regarding the CEO's public support through Twitter to strive for diversity in the workplace. The brand has donated to Hillary Clinton in the past.

Brand Visibility Risk

3

Not quite on the level of a lifestyle brand, but is national and generally exposed. They are primarily product focused, but do sell high-ticket items.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Best Buy

BBY
2.7
Companies list

Public Statements Risk

3

Recently caught flack for a leadership training program for minority employees. They post for pride month, and have run events related to it. The CEO stays out of the news and the firm's marketing as a whole is pretty boilerplate, with little mention of DEI or political issues.

Political Contributions Risk

2

Donations split nearly evenly between the parties, with a slight Democratic lean. Most electronics/tech brands lean heavily Democratic. Best Buy contributes significantly less than other major electronics retailers, lowering its pH rating.

Political Dichotomy Risk

3

Best Buy generates 92% of its revenue domestically. 43% of sales were mobile phones, 30% consumer electronics, and 15% appliances. Their target market is younger and middle-aged with low-to-middle economic status. Recently, many of those who led the Bud Light boycott turned to Best Buy as a target after details of their minority management program leaked. The company's consumer base tends to be younger and located in states with significant metropolitan hubs, indicating a Democratic lean. Best Buy contributes minimally with a slight Democratic skew.

Associational Risk

2

Their social media pages contain no connections to controversial figures. Headlines only related to business and have no negative undertones. No scandals related to any Best Buy executives. The only controversy is regarding the CEO's public support through Twitter to strive for diversity in the workplace. The brand has donated to Hillary Clinton in the past.

Brand Visibility Risk

3

Not quite on the level of a lifestyle brand, but is national and generally exposed. They are primarily product focused, but do sell high-ticket items.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Best Buy

BBY
2.7
Companies list

Public Statements Risk

3

Recently caught flack for a leadership training program for minority employees. They post for pride month, and have run events related to it. The CEO stays out of the news and the firm's marketing as a whole is pretty boilerplate, with little mention of DEI or political issues.

Political Contributions Risk

2

Donations split nearly evenly between the parties, with a slight Democratic lean. Most electronics/tech brands lean heavily Democratic. Best Buy contributes significantly less than other major electronics retailers, lowering its pH rating.

Political Dichotomy Risk

3

Best Buy generates 92% of its revenue domestically. 43% of sales were mobile phones, 30% consumer electronics, and 15% appliances. Their target market is younger and middle-aged with low-to-middle economic status. Recently, many of those who led the Bud Light boycott turned to Best Buy as a target after details of their minority management program leaked. The company's consumer base tends to be younger and located in states with significant metropolitan hubs, indicating a Democratic lean. Best Buy contributes minimally with a slight Democratic skew.

Associational Risk

2

Their social media pages contain no connections to controversial figures. Headlines only related to business and have no negative undertones. No scandals related to any Best Buy executives. The only controversy is regarding the CEO's public support through Twitter to strive for diversity in the workplace. The brand has donated to Hillary Clinton in the past.

Brand Visibility Risk

3

Not quite on the level of a lifestyle brand, but is national and generally exposed. They are primarily product focused, but do sell high-ticket items.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Best Buy

BBY
2.7
Companies list

Public Statements Risk

3

Recently caught flack for a leadership training program for minority employees. They post for pride month, and have run events related to it. The CEO stays out of the news and the firm's marketing as a whole is pretty boilerplate, with little mention of DEI or political issues.

Political Contributions Risk

2

Donations split nearly evenly between the parties, with a slight Democratic lean. Most electronics/tech brands lean heavily Democratic. Best Buy contributes significantly less than other major electronics retailers, lowering its pH rating.

Political Dichotomy Risk

3

Best Buy generates 92% of its revenue domestically. 43% of sales were mobile phones, 30% consumer electronics, and 15% appliances. Their target market is younger and middle-aged with low-to-middle economic status. Recently, many of those who led the Bud Light boycott turned to Best Buy as a target after details of their minority management program leaked. The company's consumer base tends to be younger and located in states with significant metropolitan hubs, indicating a Democratic lean. Best Buy contributes minimally with a slight Democratic skew.

Associational Risk

2

Their social media pages contain no connections to controversial figures. Headlines only related to business and have no negative undertones. No scandals related to any Best Buy executives. The only controversy is regarding the CEO's public support through Twitter to strive for diversity in the workplace. The brand has donated to Hillary Clinton in the past.

Brand Visibility Risk

3

Not quite on the level of a lifestyle brand, but is national and generally exposed. They are primarily product focused, but do sell high-ticket items.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO