Keurig Dr. Pepper

KDP
3.5
Companies list

Public Statements Risk

2

Robert Gamgort was reassigned as CEO after the former CEO violated company policy in 2022. Nonetheless, the brand achieved a 11.4% sales growth at end of that fiscal year. The company responds to controversies through social media and PR email releases directly to employees. Additionally, Keurig Dr. Pepper halted an advertising campaign in 2017 over scandal involving the spokesperson.

Political Contributions Risk

3

Contributsion are significantly lower than others in the industry, and most of the donations are from the PAC rather than executives. However, the donations are strongly Republican.

Political Dichotomy Risk

4

Keurig Dr. Pepper has an extremely large consumer base that is politically diverse. With the brand image of their products, a potential boycott based on partisan or social commentary could be highly detrimental to performance, leading customers to switch to close substitute brands. While competition risk is noted in the annual 10K, it has also been seen with other high profile beverage companies. While company's PAC contributes minimally compared to others in the industry, still shows a slight Republican skew. Company notes in its 10K the need to maintain positive public opinion to meet performance goals and increase stakeholder value. While there have been mentions of boycotts in the past, there have not been any extremely detrimental boycotts. However, they are still at a medium to high risk.

Associational Risk

4

Associations on social media are limited to uncontroversial celebrities, including musicians and athletes. However, Pepsi has associations on both the liberal and conservative sides, with some being positive and some negative: "Boycott Pepsi" was trending online in 2022 due to donations to anti-abortion Texas politicians, news about LGBTQ support, and donations to an environmental restoration project. While associations do not pose substantial risk, historical controversy must be considered in assessing risk profile.

Brand Visibility Risk

4

Keurig Dr. Pepper is a large brand with high name recognition, meaning that damage to image could hurt performance and sales, particularly with its position as somewhat of a lifestyle brand.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Keurig Dr. Pepper

KDP
3.5
Companies list

Public Statements Risk

2

Robert Gamgort was reassigned as CEO after the former CEO violated company policy in 2022. Nonetheless, the brand achieved a 11.4% sales growth at end of that fiscal year. The company responds to controversies through social media and PR email releases directly to employees. Additionally, Keurig Dr. Pepper halted an advertising campaign in 2017 over scandal involving the spokesperson.

Political Contributions Risk

3

Contributsion are significantly lower than others in the industry, and most of the donations are from the PAC rather than executives. However, the donations are strongly Republican.

Political Dichotomy Risk

4

Keurig Dr. Pepper has an extremely large consumer base that is politically diverse. With the brand image of their products, a potential boycott based on partisan or social commentary could be highly detrimental to performance, leading customers to switch to close substitute brands. While competition risk is noted in the annual 10K, it has also been seen with other high profile beverage companies. While company's PAC contributes minimally compared to others in the industry, still shows a slight Republican skew. Company notes in its 10K the need to maintain positive public opinion to meet performance goals and increase stakeholder value. While there have been mentions of boycotts in the past, there have not been any extremely detrimental boycotts. However, they are still at a medium to high risk.

Associational Risk

4

Associations on social media are limited to uncontroversial celebrities, including musicians and athletes. However, Pepsi has associations on both the liberal and conservative sides, with some being positive and some negative: "Boycott Pepsi" was trending online in 2022 due to donations to anti-abortion Texas politicians, news about LGBTQ support, and donations to an environmental restoration project. While associations do not pose substantial risk, historical controversy must be considered in assessing risk profile.

Brand Visibility Risk

4

Keurig Dr. Pepper is a large brand with high name recognition, meaning that damage to image could hurt performance and sales, particularly with its position as somewhat of a lifestyle brand.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Keurig Dr. Pepper

KDP
3.5
Companies list

Public Statements Risk

2

Robert Gamgort was reassigned as CEO after the former CEO violated company policy in 2022. Nonetheless, the brand achieved a 11.4% sales growth at end of that fiscal year. The company responds to controversies through social media and PR email releases directly to employees. Additionally, Keurig Dr. Pepper halted an advertising campaign in 2017 over scandal involving the spokesperson.

Political Contributions Risk

3

Contributsion are significantly lower than others in the industry, and most of the donations are from the PAC rather than executives. However, the donations are strongly Republican.

Political Dichotomy Risk

4

Keurig Dr. Pepper has an extremely large consumer base that is politically diverse. With the brand image of their products, a potential boycott based on partisan or social commentary could be highly detrimental to performance, leading customers to switch to close substitute brands. While competition risk is noted in the annual 10K, it has also been seen with other high profile beverage companies. While company's PAC contributes minimally compared to others in the industry, still shows a slight Republican skew. Company notes in its 10K the need to maintain positive public opinion to meet performance goals and increase stakeholder value. While there have been mentions of boycotts in the past, there have not been any extremely detrimental boycotts. However, they are still at a medium to high risk.

Associational Risk

4

Associations on social media are limited to uncontroversial celebrities, including musicians and athletes. However, Pepsi has associations on both the liberal and conservative sides, with some being positive and some negative: "Boycott Pepsi" was trending online in 2022 due to donations to anti-abortion Texas politicians, news about LGBTQ support, and donations to an environmental restoration project. While associations do not pose substantial risk, historical controversy must be considered in assessing risk profile.

Brand Visibility Risk

4

Keurig Dr. Pepper is a large brand with high name recognition, meaning that damage to image could hurt performance and sales, particularly with its position as somewhat of a lifestyle brand.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Keurig Dr. Pepper

KDP
3.5
Companies list

Public Statements Risk

2

Robert Gamgort was reassigned as CEO after the former CEO violated company policy in 2022. Nonetheless, the brand achieved a 11.4% sales growth at end of that fiscal year. The company responds to controversies through social media and PR email releases directly to employees. Additionally, Keurig Dr. Pepper halted an advertising campaign in 2017 over scandal involving the spokesperson.

Political Contributions Risk

3

Contributsion are significantly lower than others in the industry, and most of the donations are from the PAC rather than executives. However, the donations are strongly Republican.

Political Dichotomy Risk

4

Keurig Dr. Pepper has an extremely large consumer base that is politically diverse. With the brand image of their products, a potential boycott based on partisan or social commentary could be highly detrimental to performance, leading customers to switch to close substitute brands. While competition risk is noted in the annual 10K, it has also been seen with other high profile beverage companies. While company's PAC contributes minimally compared to others in the industry, still shows a slight Republican skew. Company notes in its 10K the need to maintain positive public opinion to meet performance goals and increase stakeholder value. While there have been mentions of boycotts in the past, there have not been any extremely detrimental boycotts. However, they are still at a medium to high risk.

Associational Risk

4

Associations on social media are limited to uncontroversial celebrities, including musicians and athletes. However, Pepsi has associations on both the liberal and conservative sides, with some being positive and some negative: "Boycott Pepsi" was trending online in 2022 due to donations to anti-abortion Texas politicians, news about LGBTQ support, and donations to an environmental restoration project. While associations do not pose substantial risk, historical controversy must be considered in assessing risk profile.

Brand Visibility Risk

4

Keurig Dr. Pepper is a large brand with high name recognition, meaning that damage to image could hurt performance and sales, particularly with its position as somewhat of a lifestyle brand.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Keurig Dr. Pepper

KDP
3.5
Companies list

Public Statements Risk

2

Robert Gamgort was reassigned as CEO after the former CEO violated company policy in 2022. Nonetheless, the brand achieved a 11.4% sales growth at end of that fiscal year. The company responds to controversies through social media and PR email releases directly to employees. Additionally, Keurig Dr. Pepper halted an advertising campaign in 2017 over scandal involving the spokesperson.

Political Contributions Risk

3

Contributsion are significantly lower than others in the industry, and most of the donations are from the PAC rather than executives. However, the donations are strongly Republican.

Political Dichotomy Risk

4

Keurig Dr. Pepper has an extremely large consumer base that is politically diverse. With the brand image of their products, a potential boycott based on partisan or social commentary could be highly detrimental to performance, leading customers to switch to close substitute brands. While competition risk is noted in the annual 10K, it has also been seen with other high profile beverage companies. While company's PAC contributes minimally compared to others in the industry, still shows a slight Republican skew. Company notes in its 10K the need to maintain positive public opinion to meet performance goals and increase stakeholder value. While there have been mentions of boycotts in the past, there have not been any extremely detrimental boycotts. However, they are still at a medium to high risk.

Associational Risk

4

Associations on social media are limited to uncontroversial celebrities, including musicians and athletes. However, Pepsi has associations on both the liberal and conservative sides, with some being positive and some negative: "Boycott Pepsi" was trending online in 2022 due to donations to anti-abortion Texas politicians, news about LGBTQ support, and donations to an environmental restoration project. While associations do not pose substantial risk, historical controversy must be considered in assessing risk profile.

Brand Visibility Risk

4

Keurig Dr. Pepper is a large brand with high name recognition, meaning that damage to image could hurt performance and sales, particularly with its position as somewhat of a lifestyle brand.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO