Ford

F
3
Companies list

Public Statements Risk

3

Ford is one of the largest auto manufacturers in the world. CEO, Jim Farley, is generally quiet and does not make significant public statements. In 2023, an old Ford advertisement featuring a truck wrapped in rainbow print resurfaced, making many conservatives upset. The company did not make any public statements on the matter and appears not to have faced a Bud Light-style backlash over it.

Political Contributions Risk

2

Contributes equally to both parties; 4th largest contributor in the Consumer Services sector. Contributions lean slightly Republican, putting Ford almost exactly in the middle of its sector in terms of partisan lean.

Political Dichotomy Risk

3

Contributes relatively evenly to both parties, with a slight Republican lean. Ford's consumers are likely politically diverse, but overall there are more Republican Ford owners. According to the firm's 10-K, just under half of wholesale and retail sales occur in the US, over half of which are sales of trucks specifically. 10-K mentions DEI and ESG, and the brand's acknowledges climate change as well as invesment in electric vehicles presents a boycott risk from right-leaning consumers. Other risk factors include unionized labor, the company's highly competitive market, and the sale of "larger, more profitable vehicles, particularly in the United States.

Associational Risk

3

Ford has recently developed a relationship with Elon Musk, who is controversial. CEO, Jim Farley, made a dig at Tesla's Cybertruck, and Musk shot back in a joking fashion, but this does not seem like a serious feud. The Biden administration has supported a loan to assist Ford. Besides this, there are no major associations of concern.

Brand Visibility Risk

4

As a popular car brand, news about Ford will be seen all over. Any news that might concern Ford's product quality could be a huge controversy, especially with technology being implemented in cars such as self- or assisted-driving features. Additionally, it is a lifestyle brand for a large portion of the nation.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Ford

F
3
Companies list

Public Statements Risk

3

Ford is one of the largest auto manufacturers in the world. CEO, Jim Farley, is generally quiet and does not make significant public statements. In 2023, an old Ford advertisement featuring a truck wrapped in rainbow print resurfaced, making many conservatives upset. The company did not make any public statements on the matter and appears not to have faced a Bud Light-style backlash over it.

Political Contributions Risk

2

Contributes equally to both parties; 4th largest contributor in the Consumer Services sector. Contributions lean slightly Republican, putting Ford almost exactly in the middle of its sector in terms of partisan lean.

Political Dichotomy Risk

3

Contributes relatively evenly to both parties, with a slight Republican lean. Ford's consumers are likely politically diverse, but overall there are more Republican Ford owners. According to the firm's 10-K, just under half of wholesale and retail sales occur in the US, over half of which are sales of trucks specifically. 10-K mentions DEI and ESG, and the brand's acknowledges climate change as well as invesment in electric vehicles presents a boycott risk from right-leaning consumers. Other risk factors include unionized labor, the company's highly competitive market, and the sale of "larger, more profitable vehicles, particularly in the United States.

Associational Risk

3

Ford has recently developed a relationship with Elon Musk, who is controversial. CEO, Jim Farley, made a dig at Tesla's Cybertruck, and Musk shot back in a joking fashion, but this does not seem like a serious feud. The Biden administration has supported a loan to assist Ford. Besides this, there are no major associations of concern.

Brand Visibility Risk

4

As a popular car brand, news about Ford will be seen all over. Any news that might concern Ford's product quality could be a huge controversy, especially with technology being implemented in cars such as self- or assisted-driving features. Additionally, it is a lifestyle brand for a large portion of the nation.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Ford

F
3
Companies list

Public Statements Risk

3

Ford is one of the largest auto manufacturers in the world. CEO, Jim Farley, is generally quiet and does not make significant public statements. In 2023, an old Ford advertisement featuring a truck wrapped in rainbow print resurfaced, making many conservatives upset. The company did not make any public statements on the matter and appears not to have faced a Bud Light-style backlash over it.

Political Contributions Risk

2

Contributes equally to both parties; 4th largest contributor in the Consumer Services sector. Contributions lean slightly Republican, putting Ford almost exactly in the middle of its sector in terms of partisan lean.

Political Dichotomy Risk

3

Contributes relatively evenly to both parties, with a slight Republican lean. Ford's consumers are likely politically diverse, but overall there are more Republican Ford owners. According to the firm's 10-K, just under half of wholesale and retail sales occur in the US, over half of which are sales of trucks specifically. 10-K mentions DEI and ESG, and the brand's acknowledges climate change as well as invesment in electric vehicles presents a boycott risk from right-leaning consumers. Other risk factors include unionized labor, the company's highly competitive market, and the sale of "larger, more profitable vehicles, particularly in the United States.

Associational Risk

3

Ford has recently developed a relationship with Elon Musk, who is controversial. CEO, Jim Farley, made a dig at Tesla's Cybertruck, and Musk shot back in a joking fashion, but this does not seem like a serious feud. The Biden administration has supported a loan to assist Ford. Besides this, there are no major associations of concern.

Brand Visibility Risk

4

As a popular car brand, news about Ford will be seen all over. Any news that might concern Ford's product quality could be a huge controversy, especially with technology being implemented in cars such as self- or assisted-driving features. Additionally, it is a lifestyle brand for a large portion of the nation.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Ford

F
3
Companies list

Public Statements Risk

3

Ford is one of the largest auto manufacturers in the world. CEO, Jim Farley, is generally quiet and does not make significant public statements. In 2023, an old Ford advertisement featuring a truck wrapped in rainbow print resurfaced, making many conservatives upset. The company did not make any public statements on the matter and appears not to have faced a Bud Light-style backlash over it.

Political Contributions Risk

2

Contributes equally to both parties; 4th largest contributor in the Consumer Services sector. Contributions lean slightly Republican, putting Ford almost exactly in the middle of its sector in terms of partisan lean.

Political Dichotomy Risk

3

Contributes relatively evenly to both parties, with a slight Republican lean. Ford's consumers are likely politically diverse, but overall there are more Republican Ford owners. According to the firm's 10-K, just under half of wholesale and retail sales occur in the US, over half of which are sales of trucks specifically. 10-K mentions DEI and ESG, and the brand's acknowledges climate change as well as invesment in electric vehicles presents a boycott risk from right-leaning consumers. Other risk factors include unionized labor, the company's highly competitive market, and the sale of "larger, more profitable vehicles, particularly in the United States.

Associational Risk

3

Ford has recently developed a relationship with Elon Musk, who is controversial. CEO, Jim Farley, made a dig at Tesla's Cybertruck, and Musk shot back in a joking fashion, but this does not seem like a serious feud. The Biden administration has supported a loan to assist Ford. Besides this, there are no major associations of concern.

Brand Visibility Risk

4

As a popular car brand, news about Ford will be seen all over. Any news that might concern Ford's product quality could be a huge controversy, especially with technology being implemented in cars such as self- or assisted-driving features. Additionally, it is a lifestyle brand for a large portion of the nation.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Ford

F
3
Companies list

Public Statements Risk

3

Ford is one of the largest auto manufacturers in the world. CEO, Jim Farley, is generally quiet and does not make significant public statements. In 2023, an old Ford advertisement featuring a truck wrapped in rainbow print resurfaced, making many conservatives upset. The company did not make any public statements on the matter and appears not to have faced a Bud Light-style backlash over it.

Political Contributions Risk

2

Contributes equally to both parties; 4th largest contributor in the Consumer Services sector. Contributions lean slightly Republican, putting Ford almost exactly in the middle of its sector in terms of partisan lean.

Political Dichotomy Risk

3

Contributes relatively evenly to both parties, with a slight Republican lean. Ford's consumers are likely politically diverse, but overall there are more Republican Ford owners. According to the firm's 10-K, just under half of wholesale and retail sales occur in the US, over half of which are sales of trucks specifically. 10-K mentions DEI and ESG, and the brand's acknowledges climate change as well as invesment in electric vehicles presents a boycott risk from right-leaning consumers. Other risk factors include unionized labor, the company's highly competitive market, and the sale of "larger, more profitable vehicles, particularly in the United States.

Associational Risk

3

Ford has recently developed a relationship with Elon Musk, who is controversial. CEO, Jim Farley, made a dig at Tesla's Cybertruck, and Musk shot back in a joking fashion, but this does not seem like a serious feud. The Biden administration has supported a loan to assist Ford. Besides this, there are no major associations of concern.

Brand Visibility Risk

4

As a popular car brand, news about Ford will be seen all over. Any news that might concern Ford's product quality could be a huge controversy, especially with technology being implemented in cars such as self- or assisted-driving features. Additionally, it is a lifestyle brand for a large portion of the nation.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

See this company on INDEXALIGN

Read the reports of these top S&P 500 companies

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

AB InBev

AT&T

Adobe

Advance Auto Parts

Alphabet

Amazon

American Express

Apple

AutoZone

Bath & Body Works

Best Buy

Biogen

Brown Forman

CVS

Caesar's

Campbell

CarMax

Carnival

Charter

Chipotle

Clorox

Coke

Colgate Palmolive

Comcast

Constellation Brands

Costco

Digital Realty

Disney

Dollar General

Dollar Tree

Domino's

EA

Equinix

Estee Lauder

Etsy

Expedia

FedEx

First Energy

Ford

Fox

Garmin

General Mills

General Motors

Hasbro

Hershey's

Hilton

Home Depot

Hormel

Intuit

JM Smucker

JP Morgan

Keurig Dr. Pepper

Kraft Heinz

Kroger

Las Vegas Sands

Lowe's

MGM Resorts

Marriott

McCormick

McDonald's

Meta

Microsoft

Moderna

Molson Coors

Monster

Motorola

Netflix

Nike

Norwegian Cruise

Nvidia

Oracle

Paramount

Pepsi

Pfizer

Procter & Gamble

Ralph Lauren

Ross

Royal Caribbean

Salesforce

Starbucks

Sysco

T-Mobile

TJX

Take Two

Tapestry

Target

Tesla

Tyson

UPS

Ulta

United Airlines

VF Corp

Verizon

Walgreens

Walmart

Warner Bros. Discovery

Waste Management

Wynn

Yum!

eBay

“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO