Royal Caribbean

RCL
2
Companies list

Public Statements Risk

2

Very boilerplate public communications, lacking any particularly inflammatory content. Royal Caribbean makes basic sustainability statements, likely to assuage certain customers given the energy-intensive nature of the business. Their biggest recent controversy was over charging for pizza on cruises. In general, the brand is focused on fun and hits this theme consistently.

Political Contributions Risk

2

Cruise companies have a very high tendency to lean Republican with contributions, and Royal Caribbean is no different. They're the second most right-leaning brand in their industry and donate overwhelming to Republican causes. Those contributions are entirely by senior executives and do not include any highly contentious politicians.

Political Dichotomy Risk

2

With Royal Caribbean having a diverse consumer base that is difficult to pinpoint in terms of political leaning, the most obvious risks come from the 10K as well as some of their social media marketing. On their 10K, the company states that along with pandemics, they face substantial risk surrounding meeting sustainability targets of consumers and shareholders. They state that the additional costs to implement sustainable practices may drive investors and consumers away, having a substantial negative impact on profit. Additionally the company has a fleet of 25 ships that fly the Pride flag, which could produce risk with right-leaning consumer and investory stakeholders. Generally, the corporation does not have many obvious political risks. While they donate primarily to the right, so do most cruise companies, which mitigates the risk profile.

Associational Risk

1

There are no obviously risky associations for Royal Caribbean. There is no news that exposes alarming donations or associations between the company or its executives and risky politicians or PACs. There is a single article that discusses Royal Caribbean's donations to Miami-Dade Democratic police officer Rickey Mitchell.

Brand Visibility Risk

3

As a cruise company, the brand is pretty important. They sell comfort and relaxation, so the brand has to be well regarded and trusted to provide for customers. While the brand isn't culturally pervasive, it definitely matters to the business, and is quite exposed. A bit of a lifestyle brand.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Royal Caribbean

RCL
2
Companies list

Public Statements Risk

2

Very boilerplate public communications, lacking any particularly inflammatory content. Royal Caribbean makes basic sustainability statements, likely to assuage certain customers given the energy-intensive nature of the business. Their biggest recent controversy was over charging for pizza on cruises. In general, the brand is focused on fun and hits this theme consistently.

Political Contributions Risk

2

Cruise companies have a very high tendency to lean Republican with contributions, and Royal Caribbean is no different. They're the second most right-leaning brand in their industry and donate overwhelming to Republican causes. Those contributions are entirely by senior executives and do not include any highly contentious politicians.

Political Dichotomy Risk

2

With Royal Caribbean having a diverse consumer base that is difficult to pinpoint in terms of political leaning, the most obvious risks come from the 10K as well as some of their social media marketing. On their 10K, the company states that along with pandemics, they face substantial risk surrounding meeting sustainability targets of consumers and shareholders. They state that the additional costs to implement sustainable practices may drive investors and consumers away, having a substantial negative impact on profit. Additionally the company has a fleet of 25 ships that fly the Pride flag, which could produce risk with right-leaning consumer and investory stakeholders. Generally, the corporation does not have many obvious political risks. While they donate primarily to the right, so do most cruise companies, which mitigates the risk profile.

Associational Risk

1

There are no obviously risky associations for Royal Caribbean. There is no news that exposes alarming donations or associations between the company or its executives and risky politicians or PACs. There is a single article that discusses Royal Caribbean's donations to Miami-Dade Democratic police officer Rickey Mitchell.

Brand Visibility Risk

3

As a cruise company, the brand is pretty important. They sell comfort and relaxation, so the brand has to be well regarded and trusted to provide for customers. While the brand isn't culturally pervasive, it definitely matters to the business, and is quite exposed. A bit of a lifestyle brand.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Royal Caribbean

RCL
2
Companies list

Public Statements Risk

2

Very boilerplate public communications, lacking any particularly inflammatory content. Royal Caribbean makes basic sustainability statements, likely to assuage certain customers given the energy-intensive nature of the business. Their biggest recent controversy was over charging for pizza on cruises. In general, the brand is focused on fun and hits this theme consistently.

Political Contributions Risk

2

Cruise companies have a very high tendency to lean Republican with contributions, and Royal Caribbean is no different. They're the second most right-leaning brand in their industry and donate overwhelming to Republican causes. Those contributions are entirely by senior executives and do not include any highly contentious politicians.

Political Dichotomy Risk

2

With Royal Caribbean having a diverse consumer base that is difficult to pinpoint in terms of political leaning, the most obvious risks come from the 10K as well as some of their social media marketing. On their 10K, the company states that along with pandemics, they face substantial risk surrounding meeting sustainability targets of consumers and shareholders. They state that the additional costs to implement sustainable practices may drive investors and consumers away, having a substantial negative impact on profit. Additionally the company has a fleet of 25 ships that fly the Pride flag, which could produce risk with right-leaning consumer and investory stakeholders. Generally, the corporation does not have many obvious political risks. While they donate primarily to the right, so do most cruise companies, which mitigates the risk profile.

Associational Risk

1

There are no obviously risky associations for Royal Caribbean. There is no news that exposes alarming donations or associations between the company or its executives and risky politicians or PACs. There is a single article that discusses Royal Caribbean's donations to Miami-Dade Democratic police officer Rickey Mitchell.

Brand Visibility Risk

3

As a cruise company, the brand is pretty important. They sell comfort and relaxation, so the brand has to be well regarded and trusted to provide for customers. While the brand isn't culturally pervasive, it definitely matters to the business, and is quite exposed. A bit of a lifestyle brand.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Royal Caribbean

RCL
2
Companies list

Public Statements Risk

2

Very boilerplate public communications, lacking any particularly inflammatory content. Royal Caribbean makes basic sustainability statements, likely to assuage certain customers given the energy-intensive nature of the business. Their biggest recent controversy was over charging for pizza on cruises. In general, the brand is focused on fun and hits this theme consistently.

Political Contributions Risk

2

Cruise companies have a very high tendency to lean Republican with contributions, and Royal Caribbean is no different. They're the second most right-leaning brand in their industry and donate overwhelming to Republican causes. Those contributions are entirely by senior executives and do not include any highly contentious politicians.

Political Dichotomy Risk

2

With Royal Caribbean having a diverse consumer base that is difficult to pinpoint in terms of political leaning, the most obvious risks come from the 10K as well as some of their social media marketing. On their 10K, the company states that along with pandemics, they face substantial risk surrounding meeting sustainability targets of consumers and shareholders. They state that the additional costs to implement sustainable practices may drive investors and consumers away, having a substantial negative impact on profit. Additionally the company has a fleet of 25 ships that fly the Pride flag, which could produce risk with right-leaning consumer and investory stakeholders. Generally, the corporation does not have many obvious political risks. While they donate primarily to the right, so do most cruise companies, which mitigates the risk profile.

Associational Risk

1

There are no obviously risky associations for Royal Caribbean. There is no news that exposes alarming donations or associations between the company or its executives and risky politicians or PACs. There is a single article that discusses Royal Caribbean's donations to Miami-Dade Democratic police officer Rickey Mitchell.

Brand Visibility Risk

3

As a cruise company, the brand is pretty important. They sell comfort and relaxation, so the brand has to be well regarded and trusted to provide for customers. While the brand isn't culturally pervasive, it definitely matters to the business, and is quite exposed. A bit of a lifestyle brand.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Royal Caribbean

RCL
2
Companies list

Public Statements Risk

2

Very boilerplate public communications, lacking any particularly inflammatory content. Royal Caribbean makes basic sustainability statements, likely to assuage certain customers given the energy-intensive nature of the business. Their biggest recent controversy was over charging for pizza on cruises. In general, the brand is focused on fun and hits this theme consistently.

Political Contributions Risk

2

Cruise companies have a very high tendency to lean Republican with contributions, and Royal Caribbean is no different. They're the second most right-leaning brand in their industry and donate overwhelming to Republican causes. Those contributions are entirely by senior executives and do not include any highly contentious politicians.

Political Dichotomy Risk

2

With Royal Caribbean having a diverse consumer base that is difficult to pinpoint in terms of political leaning, the most obvious risks come from the 10K as well as some of their social media marketing. On their 10K, the company states that along with pandemics, they face substantial risk surrounding meeting sustainability targets of consumers and shareholders. They state that the additional costs to implement sustainable practices may drive investors and consumers away, having a substantial negative impact on profit. Additionally the company has a fleet of 25 ships that fly the Pride flag, which could produce risk with right-leaning consumer and investory stakeholders. Generally, the corporation does not have many obvious political risks. While they donate primarily to the right, so do most cruise companies, which mitigates the risk profile.

Associational Risk

1

There are no obviously risky associations for Royal Caribbean. There is no news that exposes alarming donations or associations between the company or its executives and risky politicians or PACs. There is a single article that discusses Royal Caribbean's donations to Miami-Dade Democratic police officer Rickey Mitchell.

Brand Visibility Risk

3

As a cruise company, the brand is pretty important. They sell comfort and relaxation, so the brand has to be well regarded and trusted to provide for customers. While the brand isn't culturally pervasive, it definitely matters to the business, and is quite exposed. A bit of a lifestyle brand.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO