Target

TGT
3.3
Companies list

Public Statements Risk

3

Target is high-profile, though not to Walmart's degree. Shoppers tend to be younger and have more money, so tend to have more time and knowledge for posting about their grievances. However, generally Target has an anodyne brand presence. The website shows the ESG category and black-owned business subcategory.

Political Contributions Risk

2

Goods Unite Us data shows that there is a pretty even split between party donations, but it is normal for the retail sector to slightly favor Republicans, and Target does this. It was reported that Target donated Republican in the 2022 midterm elections.

Political Dichotomy Risk

4

Target's political contributions are fairly evenly split. However, an immense chunk of Target's profits come from 'red states', according to the sales per capita section of their 2021 financial report (the >$200 categories in particular).

Associational Risk

2

Target does not have any obvious associations with high-profile politicians and PACs. There has been controversy over their general support of LGBTQ+ rights, but there has not been support of any particular person. The company has its own PAC, which donates 41% to Democrats and 59% to Republicans (Target Citizens PAC).

Brand Visibility Risk

5

The B2C business model, as well as the carrying of lifestyle brands means the Target brand has high exposure. The high search rates and numbers of articles exemplifies this. The brand itself is potentially exposed, due to their 'branded house' branding strategy.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Target

TGT
3.3
Companies list

Public Statements Risk

3

Target is high-profile, though not to Walmart's degree. Shoppers tend to be younger and have more money, so tend to have more time and knowledge for posting about their grievances. However, generally Target has an anodyne brand presence. The website shows the ESG category and black-owned business subcategory.

Political Contributions Risk

2

Goods Unite Us data shows that there is a pretty even split between party donations, but it is normal for the retail sector to slightly favor Republicans, and Target does this. It was reported that Target donated Republican in the 2022 midterm elections.

Political Dichotomy Risk

4

Target's political contributions are fairly evenly split. However, an immense chunk of Target's profits come from 'red states', according to the sales per capita section of their 2021 financial report (the >$200 categories in particular).

Associational Risk

2

Target does not have any obvious associations with high-profile politicians and PACs. There has been controversy over their general support of LGBTQ+ rights, but there has not been support of any particular person. The company has its own PAC, which donates 41% to Democrats and 59% to Republicans (Target Citizens PAC).

Brand Visibility Risk

5

The B2C business model, as well as the carrying of lifestyle brands means the Target brand has high exposure. The high search rates and numbers of articles exemplifies this. The brand itself is potentially exposed, due to their 'branded house' branding strategy.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Target

TGT
3.3
Companies list

Public Statements Risk

3

Target is high-profile, though not to Walmart's degree. Shoppers tend to be younger and have more money, so tend to have more time and knowledge for posting about their grievances. However, generally Target has an anodyne brand presence. The website shows the ESG category and black-owned business subcategory.

Political Contributions Risk

2

Goods Unite Us data shows that there is a pretty even split between party donations, but it is normal for the retail sector to slightly favor Republicans, and Target does this. It was reported that Target donated Republican in the 2022 midterm elections.

Political Dichotomy Risk

4

Target's political contributions are fairly evenly split. However, an immense chunk of Target's profits come from 'red states', according to the sales per capita section of their 2021 financial report (the >$200 categories in particular).

Associational Risk

2

Target does not have any obvious associations with high-profile politicians and PACs. There has been controversy over their general support of LGBTQ+ rights, but there has not been support of any particular person. The company has its own PAC, which donates 41% to Democrats and 59% to Republicans (Target Citizens PAC).

Brand Visibility Risk

5

The B2C business model, as well as the carrying of lifestyle brands means the Target brand has high exposure. The high search rates and numbers of articles exemplifies this. The brand itself is potentially exposed, due to their 'branded house' branding strategy.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Target

TGT
3.3
Companies list

Public Statements Risk

3

Target is high-profile, though not to Walmart's degree. Shoppers tend to be younger and have more money, so tend to have more time and knowledge for posting about their grievances. However, generally Target has an anodyne brand presence. The website shows the ESG category and black-owned business subcategory.

Political Contributions Risk

2

Goods Unite Us data shows that there is a pretty even split between party donations, but it is normal for the retail sector to slightly favor Republicans, and Target does this. It was reported that Target donated Republican in the 2022 midterm elections.

Political Dichotomy Risk

4

Target's political contributions are fairly evenly split. However, an immense chunk of Target's profits come from 'red states', according to the sales per capita section of their 2021 financial report (the >$200 categories in particular).

Associational Risk

2

Target does not have any obvious associations with high-profile politicians and PACs. There has been controversy over their general support of LGBTQ+ rights, but there has not been support of any particular person. The company has its own PAC, which donates 41% to Democrats and 59% to Republicans (Target Citizens PAC).

Brand Visibility Risk

5

The B2C business model, as well as the carrying of lifestyle brands means the Target brand has high exposure. The high search rates and numbers of articles exemplifies this. The brand itself is potentially exposed, due to their 'branded house' branding strategy.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Target

TGT
3.3
Companies list

Public Statements Risk

3

Target is high-profile, though not to Walmart's degree. Shoppers tend to be younger and have more money, so tend to have more time and knowledge for posting about their grievances. However, generally Target has an anodyne brand presence. The website shows the ESG category and black-owned business subcategory.

Political Contributions Risk

2

Goods Unite Us data shows that there is a pretty even split between party donations, but it is normal for the retail sector to slightly favor Republicans, and Target does this. It was reported that Target donated Republican in the 2022 midterm elections.

Political Dichotomy Risk

4

Target's political contributions are fairly evenly split. However, an immense chunk of Target's profits come from 'red states', according to the sales per capita section of their 2021 financial report (the >$200 categories in particular).

Associational Risk

2

Target does not have any obvious associations with high-profile politicians and PACs. There has been controversy over their general support of LGBTQ+ rights, but there has not been support of any particular person. The company has its own PAC, which donates 41% to Democrats and 59% to Republicans (Target Citizens PAC).

Brand Visibility Risk

5

The B2C business model, as well as the carrying of lifestyle brands means the Target brand has high exposure. The high search rates and numbers of articles exemplifies this. The brand itself is potentially exposed, due to their 'branded house' branding strategy.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

See this company on INDEXALIGN

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO