Fox

FOXA
3.8
Companies list

Public Statements Risk

5

Fox is an extremely high-profile company that is well known for its conservative lean. Lachlan Murdoch, the current Executive Chair and CEO, has managed the Dominion v. Fox News Network lawsuit regarding the network's coverage of the 2020 presidential election. Litigation concluded when Tucker Carlson, one of the network's most iconic figures, had his contract terminated. It's not yet known how much Carlson blames the network for this, or how much of the audience followed the personality to his own platform. Fox is also facing a lawsuit by voting machine company Smartmatic, regarding its publication of false information during the same election. Unlike other firms, however, Fox strategically weilds its political influence. Fox may also benefit from people largely expecting the company to behave in a manner consistent with their right-leaning ideology. The issue then, such as the ongoing litigation, is that its consumers are increasingly demanding a product Fox would be legally liable for providing. All of these factors indicate risk is implicit in Fox's business model, as maintaining market share means making increasingly inflammatory statements.

Political Contributions Risk

4

Fox donates to Republicans at a 4:1 ratio, red:blue, and at the same ratio for Executives:PAC contributions. The company represents the heaviest red skew in the Communication Services sector with a very high contribution level, ranking in the upper-middle of sector contributors. Fox contributes to notable political figures such as Kevin McCarthy, Lindsey Graham, and Mitch McConnell. Given Fox's reputation as a Republican organization and its contributions, it may face a larger threat from the proportion of its senior executives who give to Democrats.

Political Dichotomy Risk

3

Fox Corporation has a right-leaning consumer base, with Fox News openly catering to their tastes. The corporation donates heavily in favor of Red causes and has senior management that also strong supports the Republican party. Right-leaning stakeholders strongly oppose progressive causes. Fox Corporation has received backlash from consumers and employees due to LGBTQ+ material distributed to Fox employeesm, which led many commentators and consumers to call for a 'Bud Light-style' boycott. The company's 10K states that damage to brand reputation could hurt revenue, augmenting risk. The heavy right-leaning consumer base and right-leaning employee base could generate large risks to the company revenue and possible labor disputes if the Fox Corporation takes any stances that are deemed too liberal or misaligned with internal and external stakeholder interests. As demonstrated by the Dominion and Smartmatic lawsuits, their consumers' demand for ideological conformity poses the greatest threat, especially given some of the company's donations are to Blue causes.

Associational Risk

4

Fox has a strong association with the Republican party and is known to favor controversial politicians including Donald Trump, Mitch McConnell, and Kevin McCarthy. Because of this noticeable bias toward one extreme, Fox's risk rating is high, given its customers demand a clear sort of product, which appears to be pushing them to platform and associate with increasingly polarizing figures.

Brand Visibility Risk

4

News might be the only industry where consumers care about values more than lifestyle brands. As the foremost Republican news source, a misstep could have catastrophic consequences for the ideologically-built brand. Despite this, the company is so large that it is somewhat insulated from boycotts.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Fox

FOXA
3.8
Companies list

Public Statements Risk

5

Fox is an extremely high-profile company that is well known for its conservative lean. Lachlan Murdoch, the current Executive Chair and CEO, has managed the Dominion v. Fox News Network lawsuit regarding the network's coverage of the 2020 presidential election. Litigation concluded when Tucker Carlson, one of the network's most iconic figures, had his contract terminated. It's not yet known how much Carlson blames the network for this, or how much of the audience followed the personality to his own platform. Fox is also facing a lawsuit by voting machine company Smartmatic, regarding its publication of false information during the same election. Unlike other firms, however, Fox strategically weilds its political influence. Fox may also benefit from people largely expecting the company to behave in a manner consistent with their right-leaning ideology. The issue then, such as the ongoing litigation, is that its consumers are increasingly demanding a product Fox would be legally liable for providing. All of these factors indicate risk is implicit in Fox's business model, as maintaining market share means making increasingly inflammatory statements.

Political Contributions Risk

4

Fox donates to Republicans at a 4:1 ratio, red:blue, and at the same ratio for Executives:PAC contributions. The company represents the heaviest red skew in the Communication Services sector with a very high contribution level, ranking in the upper-middle of sector contributors. Fox contributes to notable political figures such as Kevin McCarthy, Lindsey Graham, and Mitch McConnell. Given Fox's reputation as a Republican organization and its contributions, it may face a larger threat from the proportion of its senior executives who give to Democrats.

Political Dichotomy Risk

3

Fox Corporation has a right-leaning consumer base, with Fox News openly catering to their tastes. The corporation donates heavily in favor of Red causes and has senior management that also strong supports the Republican party. Right-leaning stakeholders strongly oppose progressive causes. Fox Corporation has received backlash from consumers and employees due to LGBTQ+ material distributed to Fox employeesm, which led many commentators and consumers to call for a 'Bud Light-style' boycott. The company's 10K states that damage to brand reputation could hurt revenue, augmenting risk. The heavy right-leaning consumer base and right-leaning employee base could generate large risks to the company revenue and possible labor disputes if the Fox Corporation takes any stances that are deemed too liberal or misaligned with internal and external stakeholder interests. As demonstrated by the Dominion and Smartmatic lawsuits, their consumers' demand for ideological conformity poses the greatest threat, especially given some of the company's donations are to Blue causes.

Associational Risk

4

Fox has a strong association with the Republican party and is known to favor controversial politicians including Donald Trump, Mitch McConnell, and Kevin McCarthy. Because of this noticeable bias toward one extreme, Fox's risk rating is high, given its customers demand a clear sort of product, which appears to be pushing them to platform and associate with increasingly polarizing figures.

Brand Visibility Risk

4

News might be the only industry where consumers care about values more than lifestyle brands. As the foremost Republican news source, a misstep could have catastrophic consequences for the ideologically-built brand. Despite this, the company is so large that it is somewhat insulated from boycotts.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Fox

FOXA
3.8
Companies list

Public Statements Risk

5

Fox is an extremely high-profile company that is well known for its conservative lean. Lachlan Murdoch, the current Executive Chair and CEO, has managed the Dominion v. Fox News Network lawsuit regarding the network's coverage of the 2020 presidential election. Litigation concluded when Tucker Carlson, one of the network's most iconic figures, had his contract terminated. It's not yet known how much Carlson blames the network for this, or how much of the audience followed the personality to his own platform. Fox is also facing a lawsuit by voting machine company Smartmatic, regarding its publication of false information during the same election. Unlike other firms, however, Fox strategically weilds its political influence. Fox may also benefit from people largely expecting the company to behave in a manner consistent with their right-leaning ideology. The issue then, such as the ongoing litigation, is that its consumers are increasingly demanding a product Fox would be legally liable for providing. All of these factors indicate risk is implicit in Fox's business model, as maintaining market share means making increasingly inflammatory statements.

Political Contributions Risk

4

Fox donates to Republicans at a 4:1 ratio, red:blue, and at the same ratio for Executives:PAC contributions. The company represents the heaviest red skew in the Communication Services sector with a very high contribution level, ranking in the upper-middle of sector contributors. Fox contributes to notable political figures such as Kevin McCarthy, Lindsey Graham, and Mitch McConnell. Given Fox's reputation as a Republican organization and its contributions, it may face a larger threat from the proportion of its senior executives who give to Democrats.

Political Dichotomy Risk

3

Fox Corporation has a right-leaning consumer base, with Fox News openly catering to their tastes. The corporation donates heavily in favor of Red causes and has senior management that also strong supports the Republican party. Right-leaning stakeholders strongly oppose progressive causes. Fox Corporation has received backlash from consumers and employees due to LGBTQ+ material distributed to Fox employeesm, which led many commentators and consumers to call for a 'Bud Light-style' boycott. The company's 10K states that damage to brand reputation could hurt revenue, augmenting risk. The heavy right-leaning consumer base and right-leaning employee base could generate large risks to the company revenue and possible labor disputes if the Fox Corporation takes any stances that are deemed too liberal or misaligned with internal and external stakeholder interests. As demonstrated by the Dominion and Smartmatic lawsuits, their consumers' demand for ideological conformity poses the greatest threat, especially given some of the company's donations are to Blue causes.

Associational Risk

4

Fox has a strong association with the Republican party and is known to favor controversial politicians including Donald Trump, Mitch McConnell, and Kevin McCarthy. Because of this noticeable bias toward one extreme, Fox's risk rating is high, given its customers demand a clear sort of product, which appears to be pushing them to platform and associate with increasingly polarizing figures.

Brand Visibility Risk

4

News might be the only industry where consumers care about values more than lifestyle brands. As the foremost Republican news source, a misstep could have catastrophic consequences for the ideologically-built brand. Despite this, the company is so large that it is somewhat insulated from boycotts.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Fox

FOXA
3.8
Companies list

Public Statements Risk

5

Fox is an extremely high-profile company that is well known for its conservative lean. Lachlan Murdoch, the current Executive Chair and CEO, has managed the Dominion v. Fox News Network lawsuit regarding the network's coverage of the 2020 presidential election. Litigation concluded when Tucker Carlson, one of the network's most iconic figures, had his contract terminated. It's not yet known how much Carlson blames the network for this, or how much of the audience followed the personality to his own platform. Fox is also facing a lawsuit by voting machine company Smartmatic, regarding its publication of false information during the same election. Unlike other firms, however, Fox strategically weilds its political influence. Fox may also benefit from people largely expecting the company to behave in a manner consistent with their right-leaning ideology. The issue then, such as the ongoing litigation, is that its consumers are increasingly demanding a product Fox would be legally liable for providing. All of these factors indicate risk is implicit in Fox's business model, as maintaining market share means making increasingly inflammatory statements.

Political Contributions Risk

4

Fox donates to Republicans at a 4:1 ratio, red:blue, and at the same ratio for Executives:PAC contributions. The company represents the heaviest red skew in the Communication Services sector with a very high contribution level, ranking in the upper-middle of sector contributors. Fox contributes to notable political figures such as Kevin McCarthy, Lindsey Graham, and Mitch McConnell. Given Fox's reputation as a Republican organization and its contributions, it may face a larger threat from the proportion of its senior executives who give to Democrats.

Political Dichotomy Risk

3

Fox Corporation has a right-leaning consumer base, with Fox News openly catering to their tastes. The corporation donates heavily in favor of Red causes and has senior management that also strong supports the Republican party. Right-leaning stakeholders strongly oppose progressive causes. Fox Corporation has received backlash from consumers and employees due to LGBTQ+ material distributed to Fox employeesm, which led many commentators and consumers to call for a 'Bud Light-style' boycott. The company's 10K states that damage to brand reputation could hurt revenue, augmenting risk. The heavy right-leaning consumer base and right-leaning employee base could generate large risks to the company revenue and possible labor disputes if the Fox Corporation takes any stances that are deemed too liberal or misaligned with internal and external stakeholder interests. As demonstrated by the Dominion and Smartmatic lawsuits, their consumers' demand for ideological conformity poses the greatest threat, especially given some of the company's donations are to Blue causes.

Associational Risk

4

Fox has a strong association with the Republican party and is known to favor controversial politicians including Donald Trump, Mitch McConnell, and Kevin McCarthy. Because of this noticeable bias toward one extreme, Fox's risk rating is high, given its customers demand a clear sort of product, which appears to be pushing them to platform and associate with increasingly polarizing figures.

Brand Visibility Risk

4

News might be the only industry where consumers care about values more than lifestyle brands. As the foremost Republican news source, a misstep could have catastrophic consequences for the ideologically-built brand. Despite this, the company is so large that it is somewhat insulated from boycotts.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Fox

FOXA
3.8
Companies list

Public Statements Risk

5

Fox is an extremely high-profile company that is well known for its conservative lean. Lachlan Murdoch, the current Executive Chair and CEO, has managed the Dominion v. Fox News Network lawsuit regarding the network's coverage of the 2020 presidential election. Litigation concluded when Tucker Carlson, one of the network's most iconic figures, had his contract terminated. It's not yet known how much Carlson blames the network for this, or how much of the audience followed the personality to his own platform. Fox is also facing a lawsuit by voting machine company Smartmatic, regarding its publication of false information during the same election. Unlike other firms, however, Fox strategically weilds its political influence. Fox may also benefit from people largely expecting the company to behave in a manner consistent with their right-leaning ideology. The issue then, such as the ongoing litigation, is that its consumers are increasingly demanding a product Fox would be legally liable for providing. All of these factors indicate risk is implicit in Fox's business model, as maintaining market share means making increasingly inflammatory statements.

Political Contributions Risk

4

Fox donates to Republicans at a 4:1 ratio, red:blue, and at the same ratio for Executives:PAC contributions. The company represents the heaviest red skew in the Communication Services sector with a very high contribution level, ranking in the upper-middle of sector contributors. Fox contributes to notable political figures such as Kevin McCarthy, Lindsey Graham, and Mitch McConnell. Given Fox's reputation as a Republican organization and its contributions, it may face a larger threat from the proportion of its senior executives who give to Democrats.

Political Dichotomy Risk

3

Fox Corporation has a right-leaning consumer base, with Fox News openly catering to their tastes. The corporation donates heavily in favor of Red causes and has senior management that also strong supports the Republican party. Right-leaning stakeholders strongly oppose progressive causes. Fox Corporation has received backlash from consumers and employees due to LGBTQ+ material distributed to Fox employeesm, which led many commentators and consumers to call for a 'Bud Light-style' boycott. The company's 10K states that damage to brand reputation could hurt revenue, augmenting risk. The heavy right-leaning consumer base and right-leaning employee base could generate large risks to the company revenue and possible labor disputes if the Fox Corporation takes any stances that are deemed too liberal or misaligned with internal and external stakeholder interests. As demonstrated by the Dominion and Smartmatic lawsuits, their consumers' demand for ideological conformity poses the greatest threat, especially given some of the company's donations are to Blue causes.

Associational Risk

4

Fox has a strong association with the Republican party and is known to favor controversial politicians including Donald Trump, Mitch McConnell, and Kevin McCarthy. Because of this noticeable bias toward one extreme, Fox's risk rating is high, given its customers demand a clear sort of product, which appears to be pushing them to platform and associate with increasingly polarizing figures.

Brand Visibility Risk

4

News might be the only industry where consumers care about values more than lifestyle brands. As the foremost Republican news source, a misstep could have catastrophic consequences for the ideologically-built brand. Despite this, the company is so large that it is somewhat insulated from boycotts.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

See this company on INDEXALIGN

Read the reports of these top S&P 500 companies

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

AB InBev

AT&T

Adobe

Advance Auto Parts

Alphabet

Amazon

American Express

Apple

AutoZone

Bath & Body Works

Best Buy

Biogen

Brown Forman

CVS

Caesar's

Campbell

CarMax

Carnival

Charter

Chipotle

Clorox

Coke

Colgate Palmolive

Comcast

Constellation Brands

Costco

Digital Realty

Disney

Dollar General

Dollar Tree

Domino's

EA

Equinix

Estee Lauder

Etsy

Expedia

FedEx

First Energy

Ford

Fox

Garmin

General Mills

General Motors

Hasbro

Hershey's

Hilton

Home Depot

Hormel

Intuit

JM Smucker

JP Morgan

Keurig Dr. Pepper

Kraft Heinz

Kroger

Las Vegas Sands

Lowe's

MGM Resorts

Marriott

McCormick

McDonald's

Meta

Microsoft

Moderna

Molson Coors

Monster

Motorola

Netflix

Nike

Norwegian Cruise

Nvidia

Oracle

Paramount

Pepsi

Pfizer

Procter & Gamble

Ralph Lauren

Ross

Royal Caribbean

Salesforce

Starbucks

Sysco

T-Mobile

TJX

Take Two

Tapestry

Target

Tesla

Tyson

UPS

Ulta

United Airlines

VF Corp

Verizon

Walgreens

Walmart

Warner Bros. Discovery

Waste Management

Wynn

Yum!

eBay

“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO