United Airlines

UAL
3.2
Companies list

Public Statements Risk

3

United Airlines is one of the top airlines in the U.S. The only notable statement from Scott Kirby, the current CEO, was related to the company requiring employees to get the COVID vaccine, which angered some conservatives and anti-vaxxers. United Airlines faces its share of controversies regarding the treatment and removal of passengers, which have impacted the company's stock price in the past.

Political Contributions Risk

4

Contributes to Democrats at a 2:1 ratio, which is one of the most left-leaning ratios in the Industrials sector, a sector that generally leans right. This also makes United Airlines the most left-leaning company in the Passenger Airlines industry. Total contributions are in the top third of the sector, and top 3 in the industry.

Political Dichotomy Risk

4

10-K lists the extreme competitiveness of the global airline industry as a risk. This environment of substitutability, along with UA's relatively partisan contribution profile, subjects the company to boycott risk, specifically from the right. Additional risks include damage to reputation and brand image, failure to achieve climate goals, and financial stability. Finally, almost 90% of the firm's revenue comes from its passengers, rather than cargo or other sources, and 57% of that comes from U.S. travel.

Associational Risk

2

The only controversial issues found in news headlines related to the backlash from President Biden for excessive airline fees. Social media campaigns (Twitter + Instagram) are only with athletes and sports teams. Political contributions were not made to controversial politicians.

Brand Visibility Risk

2

Airlines generally sell with rewards programs, convenience, and price. Consumers are less concerned about an airline's values, as it tends not to be a lifestyle brand.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

United Airlines

UAL
3.2
Companies list

Public Statements Risk

3

United Airlines is one of the top airlines in the U.S. The only notable statement from Scott Kirby, the current CEO, was related to the company requiring employees to get the COVID vaccine, which angered some conservatives and anti-vaxxers. United Airlines faces its share of controversies regarding the treatment and removal of passengers, which have impacted the company's stock price in the past.

Political Contributions Risk

4

Contributes to Democrats at a 2:1 ratio, which is one of the most left-leaning ratios in the Industrials sector, a sector that generally leans right. This also makes United Airlines the most left-leaning company in the Passenger Airlines industry. Total contributions are in the top third of the sector, and top 3 in the industry.

Political Dichotomy Risk

4

10-K lists the extreme competitiveness of the global airline industry as a risk. This environment of substitutability, along with UA's relatively partisan contribution profile, subjects the company to boycott risk, specifically from the right. Additional risks include damage to reputation and brand image, failure to achieve climate goals, and financial stability. Finally, almost 90% of the firm's revenue comes from its passengers, rather than cargo or other sources, and 57% of that comes from U.S. travel.

Associational Risk

2

The only controversial issues found in news headlines related to the backlash from President Biden for excessive airline fees. Social media campaigns (Twitter + Instagram) are only with athletes and sports teams. Political contributions were not made to controversial politicians.

Brand Visibility Risk

2

Airlines generally sell with rewards programs, convenience, and price. Consumers are less concerned about an airline's values, as it tends not to be a lifestyle brand.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

United Airlines

UAL
3.2
Companies list

Public Statements Risk

3

United Airlines is one of the top airlines in the U.S. The only notable statement from Scott Kirby, the current CEO, was related to the company requiring employees to get the COVID vaccine, which angered some conservatives and anti-vaxxers. United Airlines faces its share of controversies regarding the treatment and removal of passengers, which have impacted the company's stock price in the past.

Political Contributions Risk

4

Contributes to Democrats at a 2:1 ratio, which is one of the most left-leaning ratios in the Industrials sector, a sector that generally leans right. This also makes United Airlines the most left-leaning company in the Passenger Airlines industry. Total contributions are in the top third of the sector, and top 3 in the industry.

Political Dichotomy Risk

4

10-K lists the extreme competitiveness of the global airline industry as a risk. This environment of substitutability, along with UA's relatively partisan contribution profile, subjects the company to boycott risk, specifically from the right. Additional risks include damage to reputation and brand image, failure to achieve climate goals, and financial stability. Finally, almost 90% of the firm's revenue comes from its passengers, rather than cargo or other sources, and 57% of that comes from U.S. travel.

Associational Risk

2

The only controversial issues found in news headlines related to the backlash from President Biden for excessive airline fees. Social media campaigns (Twitter + Instagram) are only with athletes and sports teams. Political contributions were not made to controversial politicians.

Brand Visibility Risk

2

Airlines generally sell with rewards programs, convenience, and price. Consumers are less concerned about an airline's values, as it tends not to be a lifestyle brand.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

United Airlines

UAL
3.2
Companies list

Public Statements Risk

3

United Airlines is one of the top airlines in the U.S. The only notable statement from Scott Kirby, the current CEO, was related to the company requiring employees to get the COVID vaccine, which angered some conservatives and anti-vaxxers. United Airlines faces its share of controversies regarding the treatment and removal of passengers, which have impacted the company's stock price in the past.

Political Contributions Risk

4

Contributes to Democrats at a 2:1 ratio, which is one of the most left-leaning ratios in the Industrials sector, a sector that generally leans right. This also makes United Airlines the most left-leaning company in the Passenger Airlines industry. Total contributions are in the top third of the sector, and top 3 in the industry.

Political Dichotomy Risk

4

10-K lists the extreme competitiveness of the global airline industry as a risk. This environment of substitutability, along with UA's relatively partisan contribution profile, subjects the company to boycott risk, specifically from the right. Additional risks include damage to reputation and brand image, failure to achieve climate goals, and financial stability. Finally, almost 90% of the firm's revenue comes from its passengers, rather than cargo or other sources, and 57% of that comes from U.S. travel.

Associational Risk

2

The only controversial issues found in news headlines related to the backlash from President Biden for excessive airline fees. Social media campaigns (Twitter + Instagram) are only with athletes and sports teams. Political contributions were not made to controversial politicians.

Brand Visibility Risk

2

Airlines generally sell with rewards programs, convenience, and price. Consumers are less concerned about an airline's values, as it tends not to be a lifestyle brand.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

United Airlines

UAL
3.2
Companies list

Public Statements Risk

3

United Airlines is one of the top airlines in the U.S. The only notable statement from Scott Kirby, the current CEO, was related to the company requiring employees to get the COVID vaccine, which angered some conservatives and anti-vaxxers. United Airlines faces its share of controversies regarding the treatment and removal of passengers, which have impacted the company's stock price in the past.

Political Contributions Risk

4

Contributes to Democrats at a 2:1 ratio, which is one of the most left-leaning ratios in the Industrials sector, a sector that generally leans right. This also makes United Airlines the most left-leaning company in the Passenger Airlines industry. Total contributions are in the top third of the sector, and top 3 in the industry.

Political Dichotomy Risk

4

10-K lists the extreme competitiveness of the global airline industry as a risk. This environment of substitutability, along with UA's relatively partisan contribution profile, subjects the company to boycott risk, specifically from the right. Additional risks include damage to reputation and brand image, failure to achieve climate goals, and financial stability. Finally, almost 90% of the firm's revenue comes from its passengers, rather than cargo or other sources, and 57% of that comes from U.S. travel.

Associational Risk

2

The only controversial issues found in news headlines related to the backlash from President Biden for excessive airline fees. Social media campaigns (Twitter + Instagram) are only with athletes and sports teams. Political contributions were not made to controversial politicians.

Brand Visibility Risk

2

Airlines generally sell with rewards programs, convenience, and price. Consumers are less concerned about an airline's values, as it tends not to be a lifestyle brand.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO