T-Mobile

TMUS
2.8
Companies list

Public Statements Risk

4

T-Mobile's CEO is Mike Sievert. One of his first acts in this position was to pull all ads from "Tucker Carlson Tonight" due to the show criticizing the Black Lives Matter movement. He posted on his personal social media about this action. Additionally, Sievert made a public statement about the matter and highlighted the company's DEI programs. However, since this incident in 2020, Sievert has not made any more major political statements, so the company's stance on political statements is unclear.

Political Contributions Risk

3

T-Mobile contributes at almost exactly a 1:1 ratio of red to blue, with the company PAC accounting for just over half of those contributions. The company's contribution level is very high but ranks at the lower end when compared to other major organizations in the Communication Services sector. The company's bipartisanship is comparable to its direct competitor Comcast, but Comcast contributes significantly more. While contribution size is large, bipartisanship and comparison to the rest of the sector lowers overall risk.

Political Dichotomy Risk

3

T-Mobile has received increased backlash in recent years due to numerous settlements regarding data hacks as well as a lack a of transparency relating to mishandled refunds. T-Mobile donates evenly to both Republicans and Democrats, and their customer base is split evenly due to the vast area that brand covers services. However, T-Mobile has made it apparent that they do not directly support far-right Republican advocates as shown in their public disclosure stating they do not support Tucker Carlson. These actions could result in a lack of support from Republican consumers. Their 10K even states competitors and pricing as a significant risk factor. Moderate substitutability in combination with the firm's willingness to wade into politics raises their risk profile. Unpolarized political donations mitigates it.

Associational Risk

2

The company does not donate to particularly controversial politicians. News headlines have accused the company of having ties to a "Christian conservative wireless provider" in North Texas called Patriot Mobile that has funded a conservative takeover of school boards, and is for book banning. T-Mobile also recently acquired Ryan Reynold's company Mint Mobile, however this does not increase risk because Reynolds is an uncontroversial celebrity. Their social media pages do not reveal relationships with any controversial politicians.

Brand Visibility Risk

2

This is an extremely well known brand, however, like many utility services, people generally care less about their phone plans, especially as buying is habitual.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

T-Mobile

TMUS
2.8
Companies list

Public Statements Risk

4

T-Mobile's CEO is Mike Sievert. One of his first acts in this position was to pull all ads from "Tucker Carlson Tonight" due to the show criticizing the Black Lives Matter movement. He posted on his personal social media about this action. Additionally, Sievert made a public statement about the matter and highlighted the company's DEI programs. However, since this incident in 2020, Sievert has not made any more major political statements, so the company's stance on political statements is unclear.

Political Contributions Risk

3

T-Mobile contributes at almost exactly a 1:1 ratio of red to blue, with the company PAC accounting for just over half of those contributions. The company's contribution level is very high but ranks at the lower end when compared to other major organizations in the Communication Services sector. The company's bipartisanship is comparable to its direct competitor Comcast, but Comcast contributes significantly more. While contribution size is large, bipartisanship and comparison to the rest of the sector lowers overall risk.

Political Dichotomy Risk

3

T-Mobile has received increased backlash in recent years due to numerous settlements regarding data hacks as well as a lack a of transparency relating to mishandled refunds. T-Mobile donates evenly to both Republicans and Democrats, and their customer base is split evenly due to the vast area that brand covers services. However, T-Mobile has made it apparent that they do not directly support far-right Republican advocates as shown in their public disclosure stating they do not support Tucker Carlson. These actions could result in a lack of support from Republican consumers. Their 10K even states competitors and pricing as a significant risk factor. Moderate substitutability in combination with the firm's willingness to wade into politics raises their risk profile. Unpolarized political donations mitigates it.

Associational Risk

2

The company does not donate to particularly controversial politicians. News headlines have accused the company of having ties to a "Christian conservative wireless provider" in North Texas called Patriot Mobile that has funded a conservative takeover of school boards, and is for book banning. T-Mobile also recently acquired Ryan Reynold's company Mint Mobile, however this does not increase risk because Reynolds is an uncontroversial celebrity. Their social media pages do not reveal relationships with any controversial politicians.

Brand Visibility Risk

2

This is an extremely well known brand, however, like many utility services, people generally care less about their phone plans, especially as buying is habitual.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

T-Mobile

TMUS
2.8
Companies list

Public Statements Risk

4

T-Mobile's CEO is Mike Sievert. One of his first acts in this position was to pull all ads from "Tucker Carlson Tonight" due to the show criticizing the Black Lives Matter movement. He posted on his personal social media about this action. Additionally, Sievert made a public statement about the matter and highlighted the company's DEI programs. However, since this incident in 2020, Sievert has not made any more major political statements, so the company's stance on political statements is unclear.

Political Contributions Risk

3

T-Mobile contributes at almost exactly a 1:1 ratio of red to blue, with the company PAC accounting for just over half of those contributions. The company's contribution level is very high but ranks at the lower end when compared to other major organizations in the Communication Services sector. The company's bipartisanship is comparable to its direct competitor Comcast, but Comcast contributes significantly more. While contribution size is large, bipartisanship and comparison to the rest of the sector lowers overall risk.

Political Dichotomy Risk

3

T-Mobile has received increased backlash in recent years due to numerous settlements regarding data hacks as well as a lack a of transparency relating to mishandled refunds. T-Mobile donates evenly to both Republicans and Democrats, and their customer base is split evenly due to the vast area that brand covers services. However, T-Mobile has made it apparent that they do not directly support far-right Republican advocates as shown in their public disclosure stating they do not support Tucker Carlson. These actions could result in a lack of support from Republican consumers. Their 10K even states competitors and pricing as a significant risk factor. Moderate substitutability in combination with the firm's willingness to wade into politics raises their risk profile. Unpolarized political donations mitigates it.

Associational Risk

2

The company does not donate to particularly controversial politicians. News headlines have accused the company of having ties to a "Christian conservative wireless provider" in North Texas called Patriot Mobile that has funded a conservative takeover of school boards, and is for book banning. T-Mobile also recently acquired Ryan Reynold's company Mint Mobile, however this does not increase risk because Reynolds is an uncontroversial celebrity. Their social media pages do not reveal relationships with any controversial politicians.

Brand Visibility Risk

2

This is an extremely well known brand, however, like many utility services, people generally care less about their phone plans, especially as buying is habitual.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

T-Mobile

TMUS
2.8
Companies list

Public Statements Risk

4

T-Mobile's CEO is Mike Sievert. One of his first acts in this position was to pull all ads from "Tucker Carlson Tonight" due to the show criticizing the Black Lives Matter movement. He posted on his personal social media about this action. Additionally, Sievert made a public statement about the matter and highlighted the company's DEI programs. However, since this incident in 2020, Sievert has not made any more major political statements, so the company's stance on political statements is unclear.

Political Contributions Risk

3

T-Mobile contributes at almost exactly a 1:1 ratio of red to blue, with the company PAC accounting for just over half of those contributions. The company's contribution level is very high but ranks at the lower end when compared to other major organizations in the Communication Services sector. The company's bipartisanship is comparable to its direct competitor Comcast, but Comcast contributes significantly more. While contribution size is large, bipartisanship and comparison to the rest of the sector lowers overall risk.

Political Dichotomy Risk

3

T-Mobile has received increased backlash in recent years due to numerous settlements regarding data hacks as well as a lack a of transparency relating to mishandled refunds. T-Mobile donates evenly to both Republicans and Democrats, and their customer base is split evenly due to the vast area that brand covers services. However, T-Mobile has made it apparent that they do not directly support far-right Republican advocates as shown in their public disclosure stating they do not support Tucker Carlson. These actions could result in a lack of support from Republican consumers. Their 10K even states competitors and pricing as a significant risk factor. Moderate substitutability in combination with the firm's willingness to wade into politics raises their risk profile. Unpolarized political donations mitigates it.

Associational Risk

2

The company does not donate to particularly controversial politicians. News headlines have accused the company of having ties to a "Christian conservative wireless provider" in North Texas called Patriot Mobile that has funded a conservative takeover of school boards, and is for book banning. T-Mobile also recently acquired Ryan Reynold's company Mint Mobile, however this does not increase risk because Reynolds is an uncontroversial celebrity. Their social media pages do not reveal relationships with any controversial politicians.

Brand Visibility Risk

2

This is an extremely well known brand, however, like many utility services, people generally care less about their phone plans, especially as buying is habitual.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

T-Mobile

TMUS
2.8
Companies list

Public Statements Risk

4

T-Mobile's CEO is Mike Sievert. One of his first acts in this position was to pull all ads from "Tucker Carlson Tonight" due to the show criticizing the Black Lives Matter movement. He posted on his personal social media about this action. Additionally, Sievert made a public statement about the matter and highlighted the company's DEI programs. However, since this incident in 2020, Sievert has not made any more major political statements, so the company's stance on political statements is unclear.

Political Contributions Risk

3

T-Mobile contributes at almost exactly a 1:1 ratio of red to blue, with the company PAC accounting for just over half of those contributions. The company's contribution level is very high but ranks at the lower end when compared to other major organizations in the Communication Services sector. The company's bipartisanship is comparable to its direct competitor Comcast, but Comcast contributes significantly more. While contribution size is large, bipartisanship and comparison to the rest of the sector lowers overall risk.

Political Dichotomy Risk

3

T-Mobile has received increased backlash in recent years due to numerous settlements regarding data hacks as well as a lack a of transparency relating to mishandled refunds. T-Mobile donates evenly to both Republicans and Democrats, and their customer base is split evenly due to the vast area that brand covers services. However, T-Mobile has made it apparent that they do not directly support far-right Republican advocates as shown in their public disclosure stating they do not support Tucker Carlson. These actions could result in a lack of support from Republican consumers. Their 10K even states competitors and pricing as a significant risk factor. Moderate substitutability in combination with the firm's willingness to wade into politics raises their risk profile. Unpolarized political donations mitigates it.

Associational Risk

2

The company does not donate to particularly controversial politicians. News headlines have accused the company of having ties to a "Christian conservative wireless provider" in North Texas called Patriot Mobile that has funded a conservative takeover of school boards, and is for book banning. T-Mobile also recently acquired Ryan Reynold's company Mint Mobile, however this does not increase risk because Reynolds is an uncontroversial celebrity. Their social media pages do not reveal relationships with any controversial politicians.

Brand Visibility Risk

2

This is an extremely well known brand, however, like many utility services, people generally care less about their phone plans, especially as buying is habitual.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO