AB InBev

BUD
4.7
Companies list

Public Statements Risk

4

Alissa Heinerscheid, Bud Light's new VP of marketing, publicly stated her intent to make Bud Light ads more inclusive and move it away from its 'fratty and out-of touch humor.' More broadly, it seems to be part of a corporate move to attract younger, more liberal consumers, which clearly put the brand in direct conflict with its older, more conservative ones. An Instagram promotional video by a Tiktok influencer was ultimately what sparked the recent boycott. The website has a DEI subsection, a full sustainability tab, and an ESG subsection.

Political Contributions Risk

4

Goods Unite Us data shows that the company donates a lot of money to the Republican Party, which raises the pH rating. The recent scandal may have been partly fueled by how much they donate to Republicans while trying to appear socially liberal.

Political Dichotomy Risk

5

AB InBev donates more heavily to Republicans, which generally aligns with its Republican-leaning consumer base. However, Budweiser has come out publicly on numerous left-leaning social issues. Budweiser is considered a lifestyle brand by many Republicans and is highly visible. Budweiser's demographics in particular skew younger and male. Beverage sales are subject to peer pressure in bars, restaurants, and other public places.

Associational Risk

5

AB InBev has a relationship with controversial trans influencer Dylan Mulvaney. It does not fund PACs but has its own PAC that donates 48% to Democrats and 52% to Republicans.

Brand Visibility Risk

5

There are high search rates for AB InBev sub-brands such as Budweiser and there is a B2C business model which creates a lot of brand exposure.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

AB InBev

BUD
4.7
Companies list

Public Statements Risk

4

Alissa Heinerscheid, Bud Light's new VP of marketing, publicly stated her intent to make Bud Light ads more inclusive and move it away from its 'fratty and out-of touch humor.' More broadly, it seems to be part of a corporate move to attract younger, more liberal consumers, which clearly put the brand in direct conflict with its older, more conservative ones. An Instagram promotional video by a Tiktok influencer was ultimately what sparked the recent boycott. The website has a DEI subsection, a full sustainability tab, and an ESG subsection.

Political Contributions Risk

4

Goods Unite Us data shows that the company donates a lot of money to the Republican Party, which raises the pH rating. The recent scandal may have been partly fueled by how much they donate to Republicans while trying to appear socially liberal.

Political Dichotomy Risk

5

AB InBev donates more heavily to Republicans, which generally aligns with its Republican-leaning consumer base. However, Budweiser has come out publicly on numerous left-leaning social issues. Budweiser is considered a lifestyle brand by many Republicans and is highly visible. Budweiser's demographics in particular skew younger and male. Beverage sales are subject to peer pressure in bars, restaurants, and other public places.

Associational Risk

5

AB InBev has a relationship with controversial trans influencer Dylan Mulvaney. It does not fund PACs but has its own PAC that donates 48% to Democrats and 52% to Republicans.

Brand Visibility Risk

5

There are high search rates for AB InBev sub-brands such as Budweiser and there is a B2C business model which creates a lot of brand exposure.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

AB InBev

BUD
4.7
Companies list

Public Statements Risk

4

Alissa Heinerscheid, Bud Light's new VP of marketing, publicly stated her intent to make Bud Light ads more inclusive and move it away from its 'fratty and out-of touch humor.' More broadly, it seems to be part of a corporate move to attract younger, more liberal consumers, which clearly put the brand in direct conflict with its older, more conservative ones. An Instagram promotional video by a Tiktok influencer was ultimately what sparked the recent boycott. The website has a DEI subsection, a full sustainability tab, and an ESG subsection.

Political Contributions Risk

4

Goods Unite Us data shows that the company donates a lot of money to the Republican Party, which raises the pH rating. The recent scandal may have been partly fueled by how much they donate to Republicans while trying to appear socially liberal.

Political Dichotomy Risk

5

AB InBev donates more heavily to Republicans, which generally aligns with its Republican-leaning consumer base. However, Budweiser has come out publicly on numerous left-leaning social issues. Budweiser is considered a lifestyle brand by many Republicans and is highly visible. Budweiser's demographics in particular skew younger and male. Beverage sales are subject to peer pressure in bars, restaurants, and other public places.

Associational Risk

5

AB InBev has a relationship with controversial trans influencer Dylan Mulvaney. It does not fund PACs but has its own PAC that donates 48% to Democrats and 52% to Republicans.

Brand Visibility Risk

5

There are high search rates for AB InBev sub-brands such as Budweiser and there is a B2C business model which creates a lot of brand exposure.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

AB InBev

BUD
4.7
Companies list

Public Statements Risk

4

Alissa Heinerscheid, Bud Light's new VP of marketing, publicly stated her intent to make Bud Light ads more inclusive and move it away from its 'fratty and out-of touch humor.' More broadly, it seems to be part of a corporate move to attract younger, more liberal consumers, which clearly put the brand in direct conflict with its older, more conservative ones. An Instagram promotional video by a Tiktok influencer was ultimately what sparked the recent boycott. The website has a DEI subsection, a full sustainability tab, and an ESG subsection.

Political Contributions Risk

4

Goods Unite Us data shows that the company donates a lot of money to the Republican Party, which raises the pH rating. The recent scandal may have been partly fueled by how much they donate to Republicans while trying to appear socially liberal.

Political Dichotomy Risk

5

AB InBev donates more heavily to Republicans, which generally aligns with its Republican-leaning consumer base. However, Budweiser has come out publicly on numerous left-leaning social issues. Budweiser is considered a lifestyle brand by many Republicans and is highly visible. Budweiser's demographics in particular skew younger and male. Beverage sales are subject to peer pressure in bars, restaurants, and other public places.

Associational Risk

5

AB InBev has a relationship with controversial trans influencer Dylan Mulvaney. It does not fund PACs but has its own PAC that donates 48% to Democrats and 52% to Republicans.

Brand Visibility Risk

5

There are high search rates for AB InBev sub-brands such as Budweiser and there is a B2C business model which creates a lot of brand exposure.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

AB InBev

BUD
4.7
Companies list

Public Statements Risk

4

Alissa Heinerscheid, Bud Light's new VP of marketing, publicly stated her intent to make Bud Light ads more inclusive and move it away from its 'fratty and out-of touch humor.' More broadly, it seems to be part of a corporate move to attract younger, more liberal consumers, which clearly put the brand in direct conflict with its older, more conservative ones. An Instagram promotional video by a Tiktok influencer was ultimately what sparked the recent boycott. The website has a DEI subsection, a full sustainability tab, and an ESG subsection.

Political Contributions Risk

4

Goods Unite Us data shows that the company donates a lot of money to the Republican Party, which raises the pH rating. The recent scandal may have been partly fueled by how much they donate to Republicans while trying to appear socially liberal.

Political Dichotomy Risk

5

AB InBev donates more heavily to Republicans, which generally aligns with its Republican-leaning consumer base. However, Budweiser has come out publicly on numerous left-leaning social issues. Budweiser is considered a lifestyle brand by many Republicans and is highly visible. Budweiser's demographics in particular skew younger and male. Beverage sales are subject to peer pressure in bars, restaurants, and other public places.

Associational Risk

5

AB InBev has a relationship with controversial trans influencer Dylan Mulvaney. It does not fund PACs but has its own PAC that donates 48% to Democrats and 52% to Republicans.

Brand Visibility Risk

5

There are high search rates for AB InBev sub-brands such as Budweiser and there is a B2C business model which creates a lot of brand exposure.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO