Apple

AAPL
2.7
Companies list

Public Statements Risk

2

Extremely high profile but mostly uncontroversial with a famously tight-lipped company culture. Tim Cook is as low profile as the CEO of a $3t company can be and being a gay liberal hasn't bugged consumers or investors yet. The website includes subpages on environment, diversity, and racial equity but links are buried in the footer.

Political Contributions Risk

3

Goods Unite Us data shows Apple is on the higher end of total donations for the computer/technology sector and heavily favors the Democrats which raises pH, but it's common for the sector to favor the Democrats which would lower pH.

Political Dichotomy Risk

2

About 40% of Apple's revenue comes from the Americas. Around 50% of that comes from iPhone sales and another 20% from consumer services, which the company has been pivoting to for much of Tim Cook's tenure as CEO. The target market is younger and middle aged, middle to upper class. It is not particularly vulnerable to boycotts (Freedom phone has already tried to dethrone Apple) so some combination of market liberalism, brand invulnerability, and the moat of its app ecosystem and quasi-luxury signaling has and seems like it will continue to insulate it from politics. (Not having a PAC helps too.)

Associational Risk

2

Apple prevents associations with high-profile controversial people like Elon Musk and Kanye West by boycotting them. But this in itself may be an associational risk. For example, threatening to take Twitter off the App Store, removing a Kanye playlist from Apple Music.

Brand Visibility Risk

5

Very illustrious brand that is used to sell products. Unbelievably well known, and amazingly, it has never had a serious controversy in the past.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Apple

AAPL
2.7
Companies list

Public Statements Risk

2

Extremely high profile but mostly uncontroversial with a famously tight-lipped company culture. Tim Cook is as low profile as the CEO of a $3t company can be and being a gay liberal hasn't bugged consumers or investors yet. The website includes subpages on environment, diversity, and racial equity but links are buried in the footer.

Political Contributions Risk

3

Goods Unite Us data shows Apple is on the higher end of total donations for the computer/technology sector and heavily favors the Democrats which raises pH, but it's common for the sector to favor the Democrats which would lower pH.

Political Dichotomy Risk

2

About 40% of Apple's revenue comes from the Americas. Around 50% of that comes from iPhone sales and another 20% from consumer services, which the company has been pivoting to for much of Tim Cook's tenure as CEO. The target market is younger and middle aged, middle to upper class. It is not particularly vulnerable to boycotts (Freedom phone has already tried to dethrone Apple) so some combination of market liberalism, brand invulnerability, and the moat of its app ecosystem and quasi-luxury signaling has and seems like it will continue to insulate it from politics. (Not having a PAC helps too.)

Associational Risk

2

Apple prevents associations with high-profile controversial people like Elon Musk and Kanye West by boycotting them. But this in itself may be an associational risk. For example, threatening to take Twitter off the App Store, removing a Kanye playlist from Apple Music.

Brand Visibility Risk

5

Very illustrious brand that is used to sell products. Unbelievably well known, and amazingly, it has never had a serious controversy in the past.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Apple

AAPL
2.7
Companies list

Public Statements Risk

2

Extremely high profile but mostly uncontroversial with a famously tight-lipped company culture. Tim Cook is as low profile as the CEO of a $3t company can be and being a gay liberal hasn't bugged consumers or investors yet. The website includes subpages on environment, diversity, and racial equity but links are buried in the footer.

Political Contributions Risk

3

Goods Unite Us data shows Apple is on the higher end of total donations for the computer/technology sector and heavily favors the Democrats which raises pH, but it's common for the sector to favor the Democrats which would lower pH.

Political Dichotomy Risk

2

About 40% of Apple's revenue comes from the Americas. Around 50% of that comes from iPhone sales and another 20% from consumer services, which the company has been pivoting to for much of Tim Cook's tenure as CEO. The target market is younger and middle aged, middle to upper class. It is not particularly vulnerable to boycotts (Freedom phone has already tried to dethrone Apple) so some combination of market liberalism, brand invulnerability, and the moat of its app ecosystem and quasi-luxury signaling has and seems like it will continue to insulate it from politics. (Not having a PAC helps too.)

Associational Risk

2

Apple prevents associations with high-profile controversial people like Elon Musk and Kanye West by boycotting them. But this in itself may be an associational risk. For example, threatening to take Twitter off the App Store, removing a Kanye playlist from Apple Music.

Brand Visibility Risk

5

Very illustrious brand that is used to sell products. Unbelievably well known, and amazingly, it has never had a serious controversy in the past.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Apple

AAPL
2.7
Companies list

Public Statements Risk

2

Extremely high profile but mostly uncontroversial with a famously tight-lipped company culture. Tim Cook is as low profile as the CEO of a $3t company can be and being a gay liberal hasn't bugged consumers or investors yet. The website includes subpages on environment, diversity, and racial equity but links are buried in the footer.

Political Contributions Risk

3

Goods Unite Us data shows Apple is on the higher end of total donations for the computer/technology sector and heavily favors the Democrats which raises pH, but it's common for the sector to favor the Democrats which would lower pH.

Political Dichotomy Risk

2

About 40% of Apple's revenue comes from the Americas. Around 50% of that comes from iPhone sales and another 20% from consumer services, which the company has been pivoting to for much of Tim Cook's tenure as CEO. The target market is younger and middle aged, middle to upper class. It is not particularly vulnerable to boycotts (Freedom phone has already tried to dethrone Apple) so some combination of market liberalism, brand invulnerability, and the moat of its app ecosystem and quasi-luxury signaling has and seems like it will continue to insulate it from politics. (Not having a PAC helps too.)

Associational Risk

2

Apple prevents associations with high-profile controversial people like Elon Musk and Kanye West by boycotting them. But this in itself may be an associational risk. For example, threatening to take Twitter off the App Store, removing a Kanye playlist from Apple Music.

Brand Visibility Risk

5

Very illustrious brand that is used to sell products. Unbelievably well known, and amazingly, it has never had a serious controversy in the past.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Apple

AAPL
2.7
Companies list

Public Statements Risk

2

Extremely high profile but mostly uncontroversial with a famously tight-lipped company culture. Tim Cook is as low profile as the CEO of a $3t company can be and being a gay liberal hasn't bugged consumers or investors yet. The website includes subpages on environment, diversity, and racial equity but links are buried in the footer.

Political Contributions Risk

3

Goods Unite Us data shows Apple is on the higher end of total donations for the computer/technology sector and heavily favors the Democrats which raises pH, but it's common for the sector to favor the Democrats which would lower pH.

Political Dichotomy Risk

2

About 40% of Apple's revenue comes from the Americas. Around 50% of that comes from iPhone sales and another 20% from consumer services, which the company has been pivoting to for much of Tim Cook's tenure as CEO. The target market is younger and middle aged, middle to upper class. It is not particularly vulnerable to boycotts (Freedom phone has already tried to dethrone Apple) so some combination of market liberalism, brand invulnerability, and the moat of its app ecosystem and quasi-luxury signaling has and seems like it will continue to insulate it from politics. (Not having a PAC helps too.)

Associational Risk

2

Apple prevents associations with high-profile controversial people like Elon Musk and Kanye West by boycotting them. But this in itself may be an associational risk. For example, threatening to take Twitter off the App Store, removing a Kanye playlist from Apple Music.

Brand Visibility Risk

5

Very illustrious brand that is used to sell products. Unbelievably well known, and amazingly, it has never had a serious controversy in the past.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

See this company on INDEXALIGN

Read the reports of these top S&P 500 companies

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

AB InBev

AT&T

Adobe

Advance Auto Parts

Alphabet

Amazon

American Express

Apple

AutoZone

Bath & Body Works

Best Buy

Biogen

Brown Forman

CVS

Caesar's

Campbell

CarMax

Carnival

Charter

Chipotle

Clorox

Coke

Colgate Palmolive

Comcast

Constellation Brands

Costco

Digital Realty

Disney

Dollar General

Dollar Tree

Domino's

EA

Equinix

Estee Lauder

Etsy

Expedia

FedEx

First Energy

Ford

Fox

Garmin

General Mills

General Motors

Hasbro

Hershey's

Hilton

Home Depot

Hormel

Intuit

JM Smucker

JP Morgan

Keurig Dr. Pepper

Kraft Heinz

Kroger

Las Vegas Sands

Lowe's

MGM Resorts

Marriott

McCormick

McDonald's

Meta

Microsoft

Moderna

Molson Coors

Monster

Motorola

Netflix

Nike

Norwegian Cruise

Nvidia

Oracle

Paramount

Pepsi

Pfizer

Procter & Gamble

Ralph Lauren

Ross

Royal Caribbean

Salesforce

Starbucks

Sysco

T-Mobile

TJX

Take Two

Tapestry

Target

Tesla

Tyson

UPS

Ulta

United Airlines

VF Corp

Verizon

Walgreens

Walmart

Warner Bros. Discovery

Waste Management

Wynn

Yum!

eBay

“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO