Hormel

HRL
2.7
Companies list

Public Statements Risk

2

Hormel brands are high profile; however, the parent company's name is less so. The CEO, Jim Snee, is not active on social media, having only a LinkedIn page. Snee stays out of the news and does not make many public statements, avoiding all commentary surrounding politics. Hormel Foods was named one of America's Greatest Workplaces for Diversity. On the company website, they disclaim that Hormel is involved in continuing conversations with elected officials and the community to support their mission. The company does actively work toward sustainability; they also post for Pride Month on their social media.

Political Contributions Risk

4

Hormel contributes overwhelmingly to Democrats, almost entirely through senior executives. Combined contribution level is high and ranks among largest contributors when benchmarked to the Consumer Staples sector, where it is not uncommon to have strong partisanship. Hormel contributes to controversial political figures Amy Klobuchar, Kamala Harris, and Ted Cruz. Their risk is elevated by partisanship and contribution size.

Political Dichotomy Risk

2

Hormel has a politically diverse customer base, yet contributions are primarily to Democrats. With the widely-consumed nature of the company's products, the company is somewhat inculated from boycotts. In its 10K, Hormel states that one of the larger risks stems from geopolitical issues such as any ongoing wars that may impact grocery and food related supply operations.

Associational Risk

3

Jeff Ettinger, former Hormel CEO, was a Democratic candidate for a House seat in southern Minnesota. Currently he is the interim president at the University of Minnesota. He is a somewhat known figure involved in politics, but the association is not very alarming. James Hormel, grandson of the company's founder, was the first openly gay Ambassador of the United States, and an advocate for LGBTQ rights. However, he died in 2021. Otherwise, associations with risky figures are nonexistent.

Brand Visibility Risk

3

Hormel sells a wide variety of grocery products, a segment where consumer demand is driven by price and utility. They are well insulated by their house of brands strategy, and by the fact that their products are quite mundane. On the other hand, this makes substitution much simpler and the Hormel name is very well-known.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Hormel

HRL
2.7
Companies list

Public Statements Risk

2

Hormel brands are high profile; however, the parent company's name is less so. The CEO, Jim Snee, is not active on social media, having only a LinkedIn page. Snee stays out of the news and does not make many public statements, avoiding all commentary surrounding politics. Hormel Foods was named one of America's Greatest Workplaces for Diversity. On the company website, they disclaim that Hormel is involved in continuing conversations with elected officials and the community to support their mission. The company does actively work toward sustainability; they also post for Pride Month on their social media.

Political Contributions Risk

4

Hormel contributes overwhelmingly to Democrats, almost entirely through senior executives. Combined contribution level is high and ranks among largest contributors when benchmarked to the Consumer Staples sector, where it is not uncommon to have strong partisanship. Hormel contributes to controversial political figures Amy Klobuchar, Kamala Harris, and Ted Cruz. Their risk is elevated by partisanship and contribution size.

Political Dichotomy Risk

2

Hormel has a politically diverse customer base, yet contributions are primarily to Democrats. With the widely-consumed nature of the company's products, the company is somewhat inculated from boycotts. In its 10K, Hormel states that one of the larger risks stems from geopolitical issues such as any ongoing wars that may impact grocery and food related supply operations.

Associational Risk

3

Jeff Ettinger, former Hormel CEO, was a Democratic candidate for a House seat in southern Minnesota. Currently he is the interim president at the University of Minnesota. He is a somewhat known figure involved in politics, but the association is not very alarming. James Hormel, grandson of the company's founder, was the first openly gay Ambassador of the United States, and an advocate for LGBTQ rights. However, he died in 2021. Otherwise, associations with risky figures are nonexistent.

Brand Visibility Risk

3

Hormel sells a wide variety of grocery products, a segment where consumer demand is driven by price and utility. They are well insulated by their house of brands strategy, and by the fact that their products are quite mundane. On the other hand, this makes substitution much simpler and the Hormel name is very well-known.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Hormel

HRL
2.7
Companies list

Public Statements Risk

2

Hormel brands are high profile; however, the parent company's name is less so. The CEO, Jim Snee, is not active on social media, having only a LinkedIn page. Snee stays out of the news and does not make many public statements, avoiding all commentary surrounding politics. Hormel Foods was named one of America's Greatest Workplaces for Diversity. On the company website, they disclaim that Hormel is involved in continuing conversations with elected officials and the community to support their mission. The company does actively work toward sustainability; they also post for Pride Month on their social media.

Political Contributions Risk

4

Hormel contributes overwhelmingly to Democrats, almost entirely through senior executives. Combined contribution level is high and ranks among largest contributors when benchmarked to the Consumer Staples sector, where it is not uncommon to have strong partisanship. Hormel contributes to controversial political figures Amy Klobuchar, Kamala Harris, and Ted Cruz. Their risk is elevated by partisanship and contribution size.

Political Dichotomy Risk

2

Hormel has a politically diverse customer base, yet contributions are primarily to Democrats. With the widely-consumed nature of the company's products, the company is somewhat inculated from boycotts. In its 10K, Hormel states that one of the larger risks stems from geopolitical issues such as any ongoing wars that may impact grocery and food related supply operations.

Associational Risk

3

Jeff Ettinger, former Hormel CEO, was a Democratic candidate for a House seat in southern Minnesota. Currently he is the interim president at the University of Minnesota. He is a somewhat known figure involved in politics, but the association is not very alarming. James Hormel, grandson of the company's founder, was the first openly gay Ambassador of the United States, and an advocate for LGBTQ rights. However, he died in 2021. Otherwise, associations with risky figures are nonexistent.

Brand Visibility Risk

3

Hormel sells a wide variety of grocery products, a segment where consumer demand is driven by price and utility. They are well insulated by their house of brands strategy, and by the fact that their products are quite mundane. On the other hand, this makes substitution much simpler and the Hormel name is very well-known.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Hormel

HRL
2.7
Companies list

Public Statements Risk

2

Hormel brands are high profile; however, the parent company's name is less so. The CEO, Jim Snee, is not active on social media, having only a LinkedIn page. Snee stays out of the news and does not make many public statements, avoiding all commentary surrounding politics. Hormel Foods was named one of America's Greatest Workplaces for Diversity. On the company website, they disclaim that Hormel is involved in continuing conversations with elected officials and the community to support their mission. The company does actively work toward sustainability; they also post for Pride Month on their social media.

Political Contributions Risk

4

Hormel contributes overwhelmingly to Democrats, almost entirely through senior executives. Combined contribution level is high and ranks among largest contributors when benchmarked to the Consumer Staples sector, where it is not uncommon to have strong partisanship. Hormel contributes to controversial political figures Amy Klobuchar, Kamala Harris, and Ted Cruz. Their risk is elevated by partisanship and contribution size.

Political Dichotomy Risk

2

Hormel has a politically diverse customer base, yet contributions are primarily to Democrats. With the widely-consumed nature of the company's products, the company is somewhat inculated from boycotts. In its 10K, Hormel states that one of the larger risks stems from geopolitical issues such as any ongoing wars that may impact grocery and food related supply operations.

Associational Risk

3

Jeff Ettinger, former Hormel CEO, was a Democratic candidate for a House seat in southern Minnesota. Currently he is the interim president at the University of Minnesota. He is a somewhat known figure involved in politics, but the association is not very alarming. James Hormel, grandson of the company's founder, was the first openly gay Ambassador of the United States, and an advocate for LGBTQ rights. However, he died in 2021. Otherwise, associations with risky figures are nonexistent.

Brand Visibility Risk

3

Hormel sells a wide variety of grocery products, a segment where consumer demand is driven by price and utility. They are well insulated by their house of brands strategy, and by the fact that their products are quite mundane. On the other hand, this makes substitution much simpler and the Hormel name is very well-known.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Hormel

HRL
2.7
Companies list

Public Statements Risk

2

Hormel brands are high profile; however, the parent company's name is less so. The CEO, Jim Snee, is not active on social media, having only a LinkedIn page. Snee stays out of the news and does not make many public statements, avoiding all commentary surrounding politics. Hormel Foods was named one of America's Greatest Workplaces for Diversity. On the company website, they disclaim that Hormel is involved in continuing conversations with elected officials and the community to support their mission. The company does actively work toward sustainability; they also post for Pride Month on their social media.

Political Contributions Risk

4

Hormel contributes overwhelmingly to Democrats, almost entirely through senior executives. Combined contribution level is high and ranks among largest contributors when benchmarked to the Consumer Staples sector, where it is not uncommon to have strong partisanship. Hormel contributes to controversial political figures Amy Klobuchar, Kamala Harris, and Ted Cruz. Their risk is elevated by partisanship and contribution size.

Political Dichotomy Risk

2

Hormel has a politically diverse customer base, yet contributions are primarily to Democrats. With the widely-consumed nature of the company's products, the company is somewhat inculated from boycotts. In its 10K, Hormel states that one of the larger risks stems from geopolitical issues such as any ongoing wars that may impact grocery and food related supply operations.

Associational Risk

3

Jeff Ettinger, former Hormel CEO, was a Democratic candidate for a House seat in southern Minnesota. Currently he is the interim president at the University of Minnesota. He is a somewhat known figure involved in politics, but the association is not very alarming. James Hormel, grandson of the company's founder, was the first openly gay Ambassador of the United States, and an advocate for LGBTQ rights. However, he died in 2021. Otherwise, associations with risky figures are nonexistent.

Brand Visibility Risk

3

Hormel sells a wide variety of grocery products, a segment where consumer demand is driven by price and utility. They are well insulated by their house of brands strategy, and by the fact that their products are quite mundane. On the other hand, this makes substitution much simpler and the Hormel name is very well-known.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO