Norwegian Cruise

NCLH
2.5
Companies list

Public Statements Risk

2

Norwegian Cruise Line is a moderate profile company, and the CEO is currently Harry Sommer after the former CEO stepped down in 2023. The company and CEO do not make political comments on social media. Their website has a Sustainability tab in the header rather than the footer. The company also does not have any controversies aside from needing to pay for port damages in Cuba from 2022.

Political Contributions Risk

2

Norwegian Cruise Line contributes to Republicans at an almost 7:3 ratio with an approximately equivalent ratio of senior executive to company PAC giving. The company's contribution level is medium but minimal when benchmarked to the Hotel, Resort, and Cruise line sector. Compared with its closest competitors, Carnival and Royal Caribbean, Norwegian contributes with heavier Red skew, but at significantly smaller magnitude. While partisanship raises their risk, the magnitude of donations lowers it substantially.

Political Dichotomy Risk

2

The customer base of Norwegian Cruise is diverse, with a mix of both left and right-leaning individuals. Although they have very Republican-heavy political contributions, that may be a result of the number of docking stations they have located in Florida. Despite this, Norwegian Cruises itself has threatened to boycott Florida due to the state's vaccine laws which baned the firm's policy of mandatory Covid vaccines for its cruises. Due to the diverse customer base and general low-profile that Norwegian Cruises tends to hold towards politics, there is a low risk of political dichotomy.

Associational Risk

4

In 2022 the chairman of Norwegian Cruise, Russell Galbut, gave the maximum contribution to U.S. Florida Rep. Mar'a Elvira Salazar. She has been a controversial politician, accused of spreading misinformation about election fraud and voting against the January 6th investigations. Additionally, the company was at odds with Florida politicians in 2021 amidst the pandemic, but these issues have since been resolved. The company has also donated to Donald Trump.

Brand Visibility Risk

3

Extremely similar to Royal Caribbean; as a cruise company, the brand is important. As somewhat of a lifestyle brand, they sell comfort and relaxation, so the brand has to be well regarded and trusted to provide for customers. While the brand isn't culturally pervasive, it definitely matters to the business, and is quite exposed.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Norwegian Cruise

NCLH
2.5
Companies list

Public Statements Risk

2

Norwegian Cruise Line is a moderate profile company, and the CEO is currently Harry Sommer after the former CEO stepped down in 2023. The company and CEO do not make political comments on social media. Their website has a Sustainability tab in the header rather than the footer. The company also does not have any controversies aside from needing to pay for port damages in Cuba from 2022.

Political Contributions Risk

2

Norwegian Cruise Line contributes to Republicans at an almost 7:3 ratio with an approximately equivalent ratio of senior executive to company PAC giving. The company's contribution level is medium but minimal when benchmarked to the Hotel, Resort, and Cruise line sector. Compared with its closest competitors, Carnival and Royal Caribbean, Norwegian contributes with heavier Red skew, but at significantly smaller magnitude. While partisanship raises their risk, the magnitude of donations lowers it substantially.

Political Dichotomy Risk

2

The customer base of Norwegian Cruise is diverse, with a mix of both left and right-leaning individuals. Although they have very Republican-heavy political contributions, that may be a result of the number of docking stations they have located in Florida. Despite this, Norwegian Cruises itself has threatened to boycott Florida due to the state's vaccine laws which baned the firm's policy of mandatory Covid vaccines for its cruises. Due to the diverse customer base and general low-profile that Norwegian Cruises tends to hold towards politics, there is a low risk of political dichotomy.

Associational Risk

4

In 2022 the chairman of Norwegian Cruise, Russell Galbut, gave the maximum contribution to U.S. Florida Rep. Mar'a Elvira Salazar. She has been a controversial politician, accused of spreading misinformation about election fraud and voting against the January 6th investigations. Additionally, the company was at odds with Florida politicians in 2021 amidst the pandemic, but these issues have since been resolved. The company has also donated to Donald Trump.

Brand Visibility Risk

3

Extremely similar to Royal Caribbean; as a cruise company, the brand is important. As somewhat of a lifestyle brand, they sell comfort and relaxation, so the brand has to be well regarded and trusted to provide for customers. While the brand isn't culturally pervasive, it definitely matters to the business, and is quite exposed.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Norwegian Cruise

NCLH
2.5
Companies list

Public Statements Risk

2

Norwegian Cruise Line is a moderate profile company, and the CEO is currently Harry Sommer after the former CEO stepped down in 2023. The company and CEO do not make political comments on social media. Their website has a Sustainability tab in the header rather than the footer. The company also does not have any controversies aside from needing to pay for port damages in Cuba from 2022.

Political Contributions Risk

2

Norwegian Cruise Line contributes to Republicans at an almost 7:3 ratio with an approximately equivalent ratio of senior executive to company PAC giving. The company's contribution level is medium but minimal when benchmarked to the Hotel, Resort, and Cruise line sector. Compared with its closest competitors, Carnival and Royal Caribbean, Norwegian contributes with heavier Red skew, but at significantly smaller magnitude. While partisanship raises their risk, the magnitude of donations lowers it substantially.

Political Dichotomy Risk

2

The customer base of Norwegian Cruise is diverse, with a mix of both left and right-leaning individuals. Although they have very Republican-heavy political contributions, that may be a result of the number of docking stations they have located in Florida. Despite this, Norwegian Cruises itself has threatened to boycott Florida due to the state's vaccine laws which baned the firm's policy of mandatory Covid vaccines for its cruises. Due to the diverse customer base and general low-profile that Norwegian Cruises tends to hold towards politics, there is a low risk of political dichotomy.

Associational Risk

4

In 2022 the chairman of Norwegian Cruise, Russell Galbut, gave the maximum contribution to U.S. Florida Rep. Mar'a Elvira Salazar. She has been a controversial politician, accused of spreading misinformation about election fraud and voting against the January 6th investigations. Additionally, the company was at odds with Florida politicians in 2021 amidst the pandemic, but these issues have since been resolved. The company has also donated to Donald Trump.

Brand Visibility Risk

3

Extremely similar to Royal Caribbean; as a cruise company, the brand is important. As somewhat of a lifestyle brand, they sell comfort and relaxation, so the brand has to be well regarded and trusted to provide for customers. While the brand isn't culturally pervasive, it definitely matters to the business, and is quite exposed.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Norwegian Cruise

NCLH
2.5
Companies list

Public Statements Risk

2

Norwegian Cruise Line is a moderate profile company, and the CEO is currently Harry Sommer after the former CEO stepped down in 2023. The company and CEO do not make political comments on social media. Their website has a Sustainability tab in the header rather than the footer. The company also does not have any controversies aside from needing to pay for port damages in Cuba from 2022.

Political Contributions Risk

2

Norwegian Cruise Line contributes to Republicans at an almost 7:3 ratio with an approximately equivalent ratio of senior executive to company PAC giving. The company's contribution level is medium but minimal when benchmarked to the Hotel, Resort, and Cruise line sector. Compared with its closest competitors, Carnival and Royal Caribbean, Norwegian contributes with heavier Red skew, but at significantly smaller magnitude. While partisanship raises their risk, the magnitude of donations lowers it substantially.

Political Dichotomy Risk

2

The customer base of Norwegian Cruise is diverse, with a mix of both left and right-leaning individuals. Although they have very Republican-heavy political contributions, that may be a result of the number of docking stations they have located in Florida. Despite this, Norwegian Cruises itself has threatened to boycott Florida due to the state's vaccine laws which baned the firm's policy of mandatory Covid vaccines for its cruises. Due to the diverse customer base and general low-profile that Norwegian Cruises tends to hold towards politics, there is a low risk of political dichotomy.

Associational Risk

4

In 2022 the chairman of Norwegian Cruise, Russell Galbut, gave the maximum contribution to U.S. Florida Rep. Mar'a Elvira Salazar. She has been a controversial politician, accused of spreading misinformation about election fraud and voting against the January 6th investigations. Additionally, the company was at odds with Florida politicians in 2021 amidst the pandemic, but these issues have since been resolved. The company has also donated to Donald Trump.

Brand Visibility Risk

3

Extremely similar to Royal Caribbean; as a cruise company, the brand is important. As somewhat of a lifestyle brand, they sell comfort and relaxation, so the brand has to be well regarded and trusted to provide for customers. While the brand isn't culturally pervasive, it definitely matters to the business, and is quite exposed.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Norwegian Cruise

NCLH
2.5
Companies list

Public Statements Risk

2

Norwegian Cruise Line is a moderate profile company, and the CEO is currently Harry Sommer after the former CEO stepped down in 2023. The company and CEO do not make political comments on social media. Their website has a Sustainability tab in the header rather than the footer. The company also does not have any controversies aside from needing to pay for port damages in Cuba from 2022.

Political Contributions Risk

2

Norwegian Cruise Line contributes to Republicans at an almost 7:3 ratio with an approximately equivalent ratio of senior executive to company PAC giving. The company's contribution level is medium but minimal when benchmarked to the Hotel, Resort, and Cruise line sector. Compared with its closest competitors, Carnival and Royal Caribbean, Norwegian contributes with heavier Red skew, but at significantly smaller magnitude. While partisanship raises their risk, the magnitude of donations lowers it substantially.

Political Dichotomy Risk

2

The customer base of Norwegian Cruise is diverse, with a mix of both left and right-leaning individuals. Although they have very Republican-heavy political contributions, that may be a result of the number of docking stations they have located in Florida. Despite this, Norwegian Cruises itself has threatened to boycott Florida due to the state's vaccine laws which baned the firm's policy of mandatory Covid vaccines for its cruises. Due to the diverse customer base and general low-profile that Norwegian Cruises tends to hold towards politics, there is a low risk of political dichotomy.

Associational Risk

4

In 2022 the chairman of Norwegian Cruise, Russell Galbut, gave the maximum contribution to U.S. Florida Rep. Mar'a Elvira Salazar. She has been a controversial politician, accused of spreading misinformation about election fraud and voting against the January 6th investigations. Additionally, the company was at odds with Florida politicians in 2021 amidst the pandemic, but these issues have since been resolved. The company has also donated to Donald Trump.

Brand Visibility Risk

3

Extremely similar to Royal Caribbean; as a cruise company, the brand is important. As somewhat of a lifestyle brand, they sell comfort and relaxation, so the brand has to be well regarded and trusted to provide for customers. While the brand isn't culturally pervasive, it definitely matters to the business, and is quite exposed.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO