Take Two

TTWO
2.2
Companies list

Public Statements Risk

3

Strauss Zelnick is the CEO of Take Two Interactive. He is somewhat active on X, posting his support for charities, but research revealed n mention of or affiliation with politics. In 2021, the company made a public statement regarding diversity due to harassment allegations. The company stated that it has no tolerance for any sort of harassment or discrimination. The website features a diversity statement accessible from the header menu. Further, as one of the most visible video game companies, owning both Rockstar and Zynga, the company's engaged and opinionated customer base increases the risk of public statements becoming viral crises.

Political Contributions Risk

1

Take Two Interactive donates solely to Democrats and entirely through senior executives. The combined contribution level is minimal and the company represents the smallest contributor of the Communication Services Sector. Strong partisanship in favor of both Red or Blue causes is typical of the sector. Take Two also contributed to controversial political figure Hillary Clinton.

Political Dichotomy Risk

2

In contrast to its partisan contributions, Take Two sells to a widely varied political customer base, creating a clear dichotomy. In their 10K, the company identifies one of the many risks they can encounter as the competitive nature of their industry; if any political stances are taken, the consumers could demonstrate opposition simply by boycotting specific games or product launches. In the game industry, brands like Take Two are provided moats by publishing unique franchises, making substitution extremely difficult. In contrast, gaming entertainment consumers are some of the most vocal and opinionated in any industry, turning many brands into lifestyle brands by default. Take Two's portfolio of popular series and minimal contributions likely insulate it from most risk.

Associational Risk

1

There is no press about risky associations for the company - most articles are about performance metrics and new game releases. The company has made contributions to Hillary Clinton in the past, a controversial association, but the lack of contributions in general lowers the risk profile.

Brand Visibility Risk

4

Take Two is a holding company for Video Game Publisher Brands. It has published some games itself, which leads to some exposure. Because the entertainment industry is often very values-based, its baseline risk is quite high.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Take Two

TTWO
2.2
Companies list

Public Statements Risk

3

Strauss Zelnick is the CEO of Take Two Interactive. He is somewhat active on X, posting his support for charities, but research revealed n mention of or affiliation with politics. In 2021, the company made a public statement regarding diversity due to harassment allegations. The company stated that it has no tolerance for any sort of harassment or discrimination. The website features a diversity statement accessible from the header menu. Further, as one of the most visible video game companies, owning both Rockstar and Zynga, the company's engaged and opinionated customer base increases the risk of public statements becoming viral crises.

Political Contributions Risk

1

Take Two Interactive donates solely to Democrats and entirely through senior executives. The combined contribution level is minimal and the company represents the smallest contributor of the Communication Services Sector. Strong partisanship in favor of both Red or Blue causes is typical of the sector. Take Two also contributed to controversial political figure Hillary Clinton.

Political Dichotomy Risk

2

In contrast to its partisan contributions, Take Two sells to a widely varied political customer base, creating a clear dichotomy. In their 10K, the company identifies one of the many risks they can encounter as the competitive nature of their industry; if any political stances are taken, the consumers could demonstrate opposition simply by boycotting specific games or product launches. In the game industry, brands like Take Two are provided moats by publishing unique franchises, making substitution extremely difficult. In contrast, gaming entertainment consumers are some of the most vocal and opinionated in any industry, turning many brands into lifestyle brands by default. Take Two's portfolio of popular series and minimal contributions likely insulate it from most risk.

Associational Risk

1

There is no press about risky associations for the company - most articles are about performance metrics and new game releases. The company has made contributions to Hillary Clinton in the past, a controversial association, but the lack of contributions in general lowers the risk profile.

Brand Visibility Risk

4

Take Two is a holding company for Video Game Publisher Brands. It has published some games itself, which leads to some exposure. Because the entertainment industry is often very values-based, its baseline risk is quite high.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Take Two

TTWO
2.2
Companies list

Public Statements Risk

3

Strauss Zelnick is the CEO of Take Two Interactive. He is somewhat active on X, posting his support for charities, but research revealed n mention of or affiliation with politics. In 2021, the company made a public statement regarding diversity due to harassment allegations. The company stated that it has no tolerance for any sort of harassment or discrimination. The website features a diversity statement accessible from the header menu. Further, as one of the most visible video game companies, owning both Rockstar and Zynga, the company's engaged and opinionated customer base increases the risk of public statements becoming viral crises.

Political Contributions Risk

1

Take Two Interactive donates solely to Democrats and entirely through senior executives. The combined contribution level is minimal and the company represents the smallest contributor of the Communication Services Sector. Strong partisanship in favor of both Red or Blue causes is typical of the sector. Take Two also contributed to controversial political figure Hillary Clinton.

Political Dichotomy Risk

2

In contrast to its partisan contributions, Take Two sells to a widely varied political customer base, creating a clear dichotomy. In their 10K, the company identifies one of the many risks they can encounter as the competitive nature of their industry; if any political stances are taken, the consumers could demonstrate opposition simply by boycotting specific games or product launches. In the game industry, brands like Take Two are provided moats by publishing unique franchises, making substitution extremely difficult. In contrast, gaming entertainment consumers are some of the most vocal and opinionated in any industry, turning many brands into lifestyle brands by default. Take Two's portfolio of popular series and minimal contributions likely insulate it from most risk.

Associational Risk

1

There is no press about risky associations for the company - most articles are about performance metrics and new game releases. The company has made contributions to Hillary Clinton in the past, a controversial association, but the lack of contributions in general lowers the risk profile.

Brand Visibility Risk

4

Take Two is a holding company for Video Game Publisher Brands. It has published some games itself, which leads to some exposure. Because the entertainment industry is often very values-based, its baseline risk is quite high.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Take Two

TTWO
2.2
Companies list

Public Statements Risk

3

Strauss Zelnick is the CEO of Take Two Interactive. He is somewhat active on X, posting his support for charities, but research revealed n mention of or affiliation with politics. In 2021, the company made a public statement regarding diversity due to harassment allegations. The company stated that it has no tolerance for any sort of harassment or discrimination. The website features a diversity statement accessible from the header menu. Further, as one of the most visible video game companies, owning both Rockstar and Zynga, the company's engaged and opinionated customer base increases the risk of public statements becoming viral crises.

Political Contributions Risk

1

Take Two Interactive donates solely to Democrats and entirely through senior executives. The combined contribution level is minimal and the company represents the smallest contributor of the Communication Services Sector. Strong partisanship in favor of both Red or Blue causes is typical of the sector. Take Two also contributed to controversial political figure Hillary Clinton.

Political Dichotomy Risk

2

In contrast to its partisan contributions, Take Two sells to a widely varied political customer base, creating a clear dichotomy. In their 10K, the company identifies one of the many risks they can encounter as the competitive nature of their industry; if any political stances are taken, the consumers could demonstrate opposition simply by boycotting specific games or product launches. In the game industry, brands like Take Two are provided moats by publishing unique franchises, making substitution extremely difficult. In contrast, gaming entertainment consumers are some of the most vocal and opinionated in any industry, turning many brands into lifestyle brands by default. Take Two's portfolio of popular series and minimal contributions likely insulate it from most risk.

Associational Risk

1

There is no press about risky associations for the company - most articles are about performance metrics and new game releases. The company has made contributions to Hillary Clinton in the past, a controversial association, but the lack of contributions in general lowers the risk profile.

Brand Visibility Risk

4

Take Two is a holding company for Video Game Publisher Brands. It has published some games itself, which leads to some exposure. Because the entertainment industry is often very values-based, its baseline risk is quite high.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Take Two

TTWO
2.2
Companies list

Public Statements Risk

3

Strauss Zelnick is the CEO of Take Two Interactive. He is somewhat active on X, posting his support for charities, but research revealed n mention of or affiliation with politics. In 2021, the company made a public statement regarding diversity due to harassment allegations. The company stated that it has no tolerance for any sort of harassment or discrimination. The website features a diversity statement accessible from the header menu. Further, as one of the most visible video game companies, owning both Rockstar and Zynga, the company's engaged and opinionated customer base increases the risk of public statements becoming viral crises.

Political Contributions Risk

1

Take Two Interactive donates solely to Democrats and entirely through senior executives. The combined contribution level is minimal and the company represents the smallest contributor of the Communication Services Sector. Strong partisanship in favor of both Red or Blue causes is typical of the sector. Take Two also contributed to controversial political figure Hillary Clinton.

Political Dichotomy Risk

2

In contrast to its partisan contributions, Take Two sells to a widely varied political customer base, creating a clear dichotomy. In their 10K, the company identifies one of the many risks they can encounter as the competitive nature of their industry; if any political stances are taken, the consumers could demonstrate opposition simply by boycotting specific games or product launches. In the game industry, brands like Take Two are provided moats by publishing unique franchises, making substitution extremely difficult. In contrast, gaming entertainment consumers are some of the most vocal and opinionated in any industry, turning many brands into lifestyle brands by default. Take Two's portfolio of popular series and minimal contributions likely insulate it from most risk.

Associational Risk

1

There is no press about risky associations for the company - most articles are about performance metrics and new game releases. The company has made contributions to Hillary Clinton in the past, a controversial association, but the lack of contributions in general lowers the risk profile.

Brand Visibility Risk

4

Take Two is a holding company for Video Game Publisher Brands. It has published some games itself, which leads to some exposure. Because the entertainment industry is often very values-based, its baseline risk is quite high.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO