EA

2

Companies list

Public Statements Risk

2

Electronic Arts is a high-profile company in the gaming and software development world. Andrew Wilson, the current CEO, is generally low-profile and does not make any public or media statements regarding government or politics. The main controversies facing the company regard microtransactions in their games where players must pay to play. That being said, EA is a behemoth in an industry known for its engaged and outspoken fans, naturally increasing the risk of mistakes as well as their gravity. The brand's frquently unfavorable, yet unavoidable reputation with its customer base may provide a counterintuitive 'risk ceiling'; if everyone expects disappointment, you can only disappoint them so much.

Political Contributions Risk

2

Electronic Arts donates very little, almost exclusively to Democrats, and entirely through its senior executives. Benchmarked to the Communication Services industry, EA is a medium contributor in the lesser half of its sector where contribution partisanship varies greatly. EA contributes to some controversial figures such as Kamala Harris and Joe Biden. Their political contributions land them between their S&P500 industry competitors.

Political Dichotomy Risk

2

Electronic Arts has released multiple statements in support of Pride month, transgender rights, and the LGBTQ+ communities. The company is publicly very left-leaning and has been threatened by employees in the past regarding these statements. Employees announced a walk-out if the company did not publicly support transgender rights, then the walkout was cancelled after EA released a statement in support. The corporation suggests that some risks towards their business relate to keeping consumer attention, and there have been multiple online posts regarding the boycotting of Electronic Arts games due to their repetitive products and lack of compensation for athlete name, image, and likeness in-game. Yet, EA has done a great job addressing critics with press releases, addressing and clarifying active work with athletes to optimize compensation models. With a vast customer base, and their position as a publisher, there seems to be little political risk for this company due to the efforts that Electronic Arts takes to address controversy.

Associational Risk

1

There is no obvious evidence of links between EA and any figures or PACs that pose risk for boycott. Their social media only includes business-relevant content.

Brand Visibility Risk

3

Brand visibilty is similar to that of their close competitor Activision Blizzard, which has also been at the center of public controversy. EA is slightly more insulated against risk with its target market less engaged with the gaming industry and its attendant drama, but they still have had major PR issues that forced them to adjust media strategies. This implies significant visibility and therefore risk.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

EA

2

Companies list

Public Statements Risk

2

Electronic Arts is a high-profile company in the gaming and software development world. Andrew Wilson, the current CEO, is generally low-profile and does not make any public or media statements regarding government or politics. The main controversies facing the company regard microtransactions in their games where players must pay to play. That being said, EA is a behemoth in an industry known for its engaged and outspoken fans, naturally increasing the risk of mistakes as well as their gravity. The brand's frquently unfavorable, yet unavoidable reputation with its customer base may provide a counterintuitive 'risk ceiling'; if everyone expects disappointment, you can only disappoint them so much.

Political Contributions Risk

2

Electronic Arts donates very little, almost exclusively to Democrats, and entirely through its senior executives. Benchmarked to the Communication Services industry, EA is a medium contributor in the lesser half of its sector where contribution partisanship varies greatly. EA contributes to some controversial figures such as Kamala Harris and Joe Biden. Their political contributions land them between their S&P500 industry competitors.

Political Dichotomy Risk

2

Electronic Arts has released multiple statements in support of Pride month, transgender rights, and the LGBTQ+ communities. The company is publicly very left-leaning and has been threatened by employees in the past regarding these statements. Employees announced a walk-out if the company did not publicly support transgender rights, then the walkout was cancelled after EA released a statement in support. The corporation suggests that some risks towards their business relate to keeping consumer attention, and there have been multiple online posts regarding the boycotting of Electronic Arts games due to their repetitive products and lack of compensation for athlete name, image, and likeness in-game. Yet, EA has done a great job addressing critics with press releases, addressing and clarifying active work with athletes to optimize compensation models. With a vast customer base, and their position as a publisher, there seems to be little political risk for this company due to the efforts that Electronic Arts takes to address controversy.

Associational Risk

1

There is no obvious evidence of links between EA and any figures or PACs that pose risk for boycott. Their social media only includes business-relevant content.

Brand Visibility Risk

3

Brand visibilty is similar to that of their close competitor Activision Blizzard, which has also been at the center of public controversy. EA is slightly more insulated against risk with its target market less engaged with the gaming industry and its attendant drama, but they still have had major PR issues that forced them to adjust media strategies. This implies significant visibility and therefore risk.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

EA

2

Companies list

Public Statements Risk

2

Electronic Arts is a high-profile company in the gaming and software development world. Andrew Wilson, the current CEO, is generally low-profile and does not make any public or media statements regarding government or politics. The main controversies facing the company regard microtransactions in their games where players must pay to play. That being said, EA is a behemoth in an industry known for its engaged and outspoken fans, naturally increasing the risk of mistakes as well as their gravity. The brand's frquently unfavorable, yet unavoidable reputation with its customer base may provide a counterintuitive 'risk ceiling'; if everyone expects disappointment, you can only disappoint them so much.

Political Contributions Risk

2

Electronic Arts donates very little, almost exclusively to Democrats, and entirely through its senior executives. Benchmarked to the Communication Services industry, EA is a medium contributor in the lesser half of its sector where contribution partisanship varies greatly. EA contributes to some controversial figures such as Kamala Harris and Joe Biden. Their political contributions land them between their S&P500 industry competitors.

Political Dichotomy Risk

2

Electronic Arts has released multiple statements in support of Pride month, transgender rights, and the LGBTQ+ communities. The company is publicly very left-leaning and has been threatened by employees in the past regarding these statements. Employees announced a walk-out if the company did not publicly support transgender rights, then the walkout was cancelled after EA released a statement in support. The corporation suggests that some risks towards their business relate to keeping consumer attention, and there have been multiple online posts regarding the boycotting of Electronic Arts games due to their repetitive products and lack of compensation for athlete name, image, and likeness in-game. Yet, EA has done a great job addressing critics with press releases, addressing and clarifying active work with athletes to optimize compensation models. With a vast customer base, and their position as a publisher, there seems to be little political risk for this company due to the efforts that Electronic Arts takes to address controversy.

Associational Risk

1

There is no obvious evidence of links between EA and any figures or PACs that pose risk for boycott. Their social media only includes business-relevant content.

Brand Visibility Risk

3

Brand visibilty is similar to that of their close competitor Activision Blizzard, which has also been at the center of public controversy. EA is slightly more insulated against risk with its target market less engaged with the gaming industry and its attendant drama, but they still have had major PR issues that forced them to adjust media strategies. This implies significant visibility and therefore risk.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

EA

2

Companies list

Public Statements Risk

2

Electronic Arts is a high-profile company in the gaming and software development world. Andrew Wilson, the current CEO, is generally low-profile and does not make any public or media statements regarding government or politics. The main controversies facing the company regard microtransactions in their games where players must pay to play. That being said, EA is a behemoth in an industry known for its engaged and outspoken fans, naturally increasing the risk of mistakes as well as their gravity. The brand's frquently unfavorable, yet unavoidable reputation with its customer base may provide a counterintuitive 'risk ceiling'; if everyone expects disappointment, you can only disappoint them so much.

Political Contributions Risk

2

Electronic Arts donates very little, almost exclusively to Democrats, and entirely through its senior executives. Benchmarked to the Communication Services industry, EA is a medium contributor in the lesser half of its sector where contribution partisanship varies greatly. EA contributes to some controversial figures such as Kamala Harris and Joe Biden. Their political contributions land them between their S&P500 industry competitors.

Political Dichotomy Risk

2

Electronic Arts has released multiple statements in support of Pride month, transgender rights, and the LGBTQ+ communities. The company is publicly very left-leaning and has been threatened by employees in the past regarding these statements. Employees announced a walk-out if the company did not publicly support transgender rights, then the walkout was cancelled after EA released a statement in support. The corporation suggests that some risks towards their business relate to keeping consumer attention, and there have been multiple online posts regarding the boycotting of Electronic Arts games due to their repetitive products and lack of compensation for athlete name, image, and likeness in-game. Yet, EA has done a great job addressing critics with press releases, addressing and clarifying active work with athletes to optimize compensation models. With a vast customer base, and their position as a publisher, there seems to be little political risk for this company due to the efforts that Electronic Arts takes to address controversy.

Associational Risk

1

There is no obvious evidence of links between EA and any figures or PACs that pose risk for boycott. Their social media only includes business-relevant content.

Brand Visibility Risk

3

Brand visibilty is similar to that of their close competitor Activision Blizzard, which has also been at the center of public controversy. EA is slightly more insulated against risk with its target market less engaged with the gaming industry and its attendant drama, but they still have had major PR issues that forced them to adjust media strategies. This implies significant visibility and therefore risk.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

EA

2

Companies list

Public Statements Risk

2

Electronic Arts is a high-profile company in the gaming and software development world. Andrew Wilson, the current CEO, is generally low-profile and does not make any public or media statements regarding government or politics. The main controversies facing the company regard microtransactions in their games where players must pay to play. That being said, EA is a behemoth in an industry known for its engaged and outspoken fans, naturally increasing the risk of mistakes as well as their gravity. The brand's frquently unfavorable, yet unavoidable reputation with its customer base may provide a counterintuitive 'risk ceiling'; if everyone expects disappointment, you can only disappoint them so much.

Political Contributions Risk

2

Electronic Arts donates very little, almost exclusively to Democrats, and entirely through its senior executives. Benchmarked to the Communication Services industry, EA is a medium contributor in the lesser half of its sector where contribution partisanship varies greatly. EA contributes to some controversial figures such as Kamala Harris and Joe Biden. Their political contributions land them between their S&P500 industry competitors.

Political Dichotomy Risk

2

Electronic Arts has released multiple statements in support of Pride month, transgender rights, and the LGBTQ+ communities. The company is publicly very left-leaning and has been threatened by employees in the past regarding these statements. Employees announced a walk-out if the company did not publicly support transgender rights, then the walkout was cancelled after EA released a statement in support. The corporation suggests that some risks towards their business relate to keeping consumer attention, and there have been multiple online posts regarding the boycotting of Electronic Arts games due to their repetitive products and lack of compensation for athlete name, image, and likeness in-game. Yet, EA has done a great job addressing critics with press releases, addressing and clarifying active work with athletes to optimize compensation models. With a vast customer base, and their position as a publisher, there seems to be little political risk for this company due to the efforts that Electronic Arts takes to address controversy.

Associational Risk

1

There is no obvious evidence of links between EA and any figures or PACs that pose risk for boycott. Their social media only includes business-relevant content.

Brand Visibility Risk

3

Brand visibilty is similar to that of their close competitor Activision Blizzard, which has also been at the center of public controversy. EA is slightly more insulated against risk with its target market less engaged with the gaming industry and its attendant drama, but they still have had major PR issues that forced them to adjust media strategies. This implies significant visibility and therefore risk.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

EA

Public Statements Risk

Political Contributions Risk

Political Dichotomy Risk

Associational Risk

Brand Visibility Risk

Political Hazard (pH) Ratings Explained

Public Statements Risk

Political Dichotomy Risk

Political Contributions Risk

Associational Risk

Brand Visibility Risk

EA

Public Statements Risk

Political Contributions Risk

Political Dichotomy Risk

Associational Risk

Brand Visibility Risk

Political Hazard (pH) Ratings Explained

Public Statements Risk

Political Dichotomy Risk

Political Contributions Risk

Associational Risk

Brand Visibility Risk

EA

Public Statements Risk

Political Contributions Risk

Political Dichotomy Risk

Associational Risk

Brand Visibility Risk

Political Hazard (pH) Ratings Explained

Public Statements Risk

Political Dichotomy Risk

Political Contributions Risk

Associational Risk

Brand Visibility Risk

EA

Public Statements Risk

Political Contributions Risk

Political Dichotomy Risk

Associational Risk

Brand Visibility Risk

Political Hazard (pH) Ratings Explained

Public Statements Risk

Political Dichotomy Risk

Political Contributions Risk

Associational Risk

Brand Visibility Risk

EA

Public Statements Risk

Political Contributions Risk

Political Dichotomy Risk

Associational Risk

Brand Visibility Risk

Political Hazard (pH) Ratings Explained

Public Statements Risk

Political Dichotomy Risk

Political Contributions Risk

Associational Risk

Brand Visibility Risk

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