Comcast

CMCSA
2.5
Companies list

Public Statements Risk

2

Comcast is a fairly high-profile company. Brian Robert is the current CEO, serving since 2002, who has a long history with the Republican party. However, since 2006 he has switched to mostly supporting Democratic causes, including active support for Hillary Clinton. More broadly, the company is relatively quiet in public statements.

Political Contributions Risk

4

Comcast's political contributions skew slightly left but are generally evenly split. Notably, the company PAC gives almost 3 times the amount senior executives do, but this is consistent with competitors such as AT&T which have similarly bipartisan, Democratic leaning, and vast political contributions. Compared with the Communications Services sector, Comcast is among the largest contributors. It is the largest contributor in the Cable & Satellite industry. Donations were made to controversial figures like Hillary Clinton, Matt Gaetz, and Joe Biden.

Political Dichotomy Risk

2

Comcast is roughly neutral in its donations, but its donations are immense in magnitude. Additionally, Comcast has been open about its support towards the LGTBQ+ community through Pride month marketing and corporate press releases regarding the topic. Because their consumers are widely dispersed throughout the U.S., with some having no alternative to Comcast as a provider, the customer base is both unlikely to have a discernible political lean and even if they did it likely wouldn't matter. Within the risks section of the 10K, Comcast suggests that one of its greater risks besides competition is labor disputes. The Hollywood strike occurring in 2023 directly impacted all entertainment corporations, Comcast included, therefore labor risk must be seriously considered. Yet, due to the difficulty in terms of boycotting and the lack of choice consumers have in certain geographical areas, there seems to be little political risk when it comes to Comcast.

Associational Risk

3

There is press coverage surrounding Comcast's donations to a number of risky politicians, including Ron DeSantis and other politicians who support anti-LGBTQ+ bills or deny the 2020 election. Comcast has also donated to the Republican State Leadership Committee. However, their social media does not show any associations to politicians or risky celebrities, which mitigates their risk level.

Brand Visibility Risk

2

Very high level of brand visibility in the areas it operates in. However, due to its status as a near-utility brand, consumers don't follow the company very closely. At the same time, the company is infamous and its reputation is already fairly bad with consumers. With this knowledge, and the fact that it is still doing well, we can conclude that reputation does not significantly impact their business.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Comcast

CMCSA
2.5
Companies list

Public Statements Risk

2

Comcast is a fairly high-profile company. Brian Robert is the current CEO, serving since 2002, who has a long history with the Republican party. However, since 2006 he has switched to mostly supporting Democratic causes, including active support for Hillary Clinton. More broadly, the company is relatively quiet in public statements.

Political Contributions Risk

4

Comcast's political contributions skew slightly left but are generally evenly split. Notably, the company PAC gives almost 3 times the amount senior executives do, but this is consistent with competitors such as AT&T which have similarly bipartisan, Democratic leaning, and vast political contributions. Compared with the Communications Services sector, Comcast is among the largest contributors. It is the largest contributor in the Cable & Satellite industry. Donations were made to controversial figures like Hillary Clinton, Matt Gaetz, and Joe Biden.

Political Dichotomy Risk

2

Comcast is roughly neutral in its donations, but its donations are immense in magnitude. Additionally, Comcast has been open about its support towards the LGTBQ+ community through Pride month marketing and corporate press releases regarding the topic. Because their consumers are widely dispersed throughout the U.S., with some having no alternative to Comcast as a provider, the customer base is both unlikely to have a discernible political lean and even if they did it likely wouldn't matter. Within the risks section of the 10K, Comcast suggests that one of its greater risks besides competition is labor disputes. The Hollywood strike occurring in 2023 directly impacted all entertainment corporations, Comcast included, therefore labor risk must be seriously considered. Yet, due to the difficulty in terms of boycotting and the lack of choice consumers have in certain geographical areas, there seems to be little political risk when it comes to Comcast.

Associational Risk

3

There is press coverage surrounding Comcast's donations to a number of risky politicians, including Ron DeSantis and other politicians who support anti-LGBTQ+ bills or deny the 2020 election. Comcast has also donated to the Republican State Leadership Committee. However, their social media does not show any associations to politicians or risky celebrities, which mitigates their risk level.

Brand Visibility Risk

2

Very high level of brand visibility in the areas it operates in. However, due to its status as a near-utility brand, consumers don't follow the company very closely. At the same time, the company is infamous and its reputation is already fairly bad with consumers. With this knowledge, and the fact that it is still doing well, we can conclude that reputation does not significantly impact their business.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Comcast

CMCSA
2.5
Companies list

Public Statements Risk

2

Comcast is a fairly high-profile company. Brian Robert is the current CEO, serving since 2002, who has a long history with the Republican party. However, since 2006 he has switched to mostly supporting Democratic causes, including active support for Hillary Clinton. More broadly, the company is relatively quiet in public statements.

Political Contributions Risk

4

Comcast's political contributions skew slightly left but are generally evenly split. Notably, the company PAC gives almost 3 times the amount senior executives do, but this is consistent with competitors such as AT&T which have similarly bipartisan, Democratic leaning, and vast political contributions. Compared with the Communications Services sector, Comcast is among the largest contributors. It is the largest contributor in the Cable & Satellite industry. Donations were made to controversial figures like Hillary Clinton, Matt Gaetz, and Joe Biden.

Political Dichotomy Risk

2

Comcast is roughly neutral in its donations, but its donations are immense in magnitude. Additionally, Comcast has been open about its support towards the LGTBQ+ community through Pride month marketing and corporate press releases regarding the topic. Because their consumers are widely dispersed throughout the U.S., with some having no alternative to Comcast as a provider, the customer base is both unlikely to have a discernible political lean and even if they did it likely wouldn't matter. Within the risks section of the 10K, Comcast suggests that one of its greater risks besides competition is labor disputes. The Hollywood strike occurring in 2023 directly impacted all entertainment corporations, Comcast included, therefore labor risk must be seriously considered. Yet, due to the difficulty in terms of boycotting and the lack of choice consumers have in certain geographical areas, there seems to be little political risk when it comes to Comcast.

Associational Risk

3

There is press coverage surrounding Comcast's donations to a number of risky politicians, including Ron DeSantis and other politicians who support anti-LGBTQ+ bills or deny the 2020 election. Comcast has also donated to the Republican State Leadership Committee. However, their social media does not show any associations to politicians or risky celebrities, which mitigates their risk level.

Brand Visibility Risk

2

Very high level of brand visibility in the areas it operates in. However, due to its status as a near-utility brand, consumers don't follow the company very closely. At the same time, the company is infamous and its reputation is already fairly bad with consumers. With this knowledge, and the fact that it is still doing well, we can conclude that reputation does not significantly impact their business.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Comcast

CMCSA
2.5
Companies list

Public Statements Risk

2

Comcast is a fairly high-profile company. Brian Robert is the current CEO, serving since 2002, who has a long history with the Republican party. However, since 2006 he has switched to mostly supporting Democratic causes, including active support for Hillary Clinton. More broadly, the company is relatively quiet in public statements.

Political Contributions Risk

4

Comcast's political contributions skew slightly left but are generally evenly split. Notably, the company PAC gives almost 3 times the amount senior executives do, but this is consistent with competitors such as AT&T which have similarly bipartisan, Democratic leaning, and vast political contributions. Compared with the Communications Services sector, Comcast is among the largest contributors. It is the largest contributor in the Cable & Satellite industry. Donations were made to controversial figures like Hillary Clinton, Matt Gaetz, and Joe Biden.

Political Dichotomy Risk

2

Comcast is roughly neutral in its donations, but its donations are immense in magnitude. Additionally, Comcast has been open about its support towards the LGTBQ+ community through Pride month marketing and corporate press releases regarding the topic. Because their consumers are widely dispersed throughout the U.S., with some having no alternative to Comcast as a provider, the customer base is both unlikely to have a discernible political lean and even if they did it likely wouldn't matter. Within the risks section of the 10K, Comcast suggests that one of its greater risks besides competition is labor disputes. The Hollywood strike occurring in 2023 directly impacted all entertainment corporations, Comcast included, therefore labor risk must be seriously considered. Yet, due to the difficulty in terms of boycotting and the lack of choice consumers have in certain geographical areas, there seems to be little political risk when it comes to Comcast.

Associational Risk

3

There is press coverage surrounding Comcast's donations to a number of risky politicians, including Ron DeSantis and other politicians who support anti-LGBTQ+ bills or deny the 2020 election. Comcast has also donated to the Republican State Leadership Committee. However, their social media does not show any associations to politicians or risky celebrities, which mitigates their risk level.

Brand Visibility Risk

2

Very high level of brand visibility in the areas it operates in. However, due to its status as a near-utility brand, consumers don't follow the company very closely. At the same time, the company is infamous and its reputation is already fairly bad with consumers. With this knowledge, and the fact that it is still doing well, we can conclude that reputation does not significantly impact their business.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Comcast

CMCSA
2.5
Companies list

Public Statements Risk

2

Comcast is a fairly high-profile company. Brian Robert is the current CEO, serving since 2002, who has a long history with the Republican party. However, since 2006 he has switched to mostly supporting Democratic causes, including active support for Hillary Clinton. More broadly, the company is relatively quiet in public statements.

Political Contributions Risk

4

Comcast's political contributions skew slightly left but are generally evenly split. Notably, the company PAC gives almost 3 times the amount senior executives do, but this is consistent with competitors such as AT&T which have similarly bipartisan, Democratic leaning, and vast political contributions. Compared with the Communications Services sector, Comcast is among the largest contributors. It is the largest contributor in the Cable & Satellite industry. Donations were made to controversial figures like Hillary Clinton, Matt Gaetz, and Joe Biden.

Political Dichotomy Risk

2

Comcast is roughly neutral in its donations, but its donations are immense in magnitude. Additionally, Comcast has been open about its support towards the LGTBQ+ community through Pride month marketing and corporate press releases regarding the topic. Because their consumers are widely dispersed throughout the U.S., with some having no alternative to Comcast as a provider, the customer base is both unlikely to have a discernible political lean and even if they did it likely wouldn't matter. Within the risks section of the 10K, Comcast suggests that one of its greater risks besides competition is labor disputes. The Hollywood strike occurring in 2023 directly impacted all entertainment corporations, Comcast included, therefore labor risk must be seriously considered. Yet, due to the difficulty in terms of boycotting and the lack of choice consumers have in certain geographical areas, there seems to be little political risk when it comes to Comcast.

Associational Risk

3

There is press coverage surrounding Comcast's donations to a number of risky politicians, including Ron DeSantis and other politicians who support anti-LGBTQ+ bills or deny the 2020 election. Comcast has also donated to the Republican State Leadership Committee. However, their social media does not show any associations to politicians or risky celebrities, which mitigates their risk level.

Brand Visibility Risk

2

Very high level of brand visibility in the areas it operates in. However, due to its status as a near-utility brand, consumers don't follow the company very closely. At the same time, the company is infamous and its reputation is already fairly bad with consumers. With this knowledge, and the fact that it is still doing well, we can conclude that reputation does not significantly impact their business.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO