Intuit

INTU
2.5
Companies list

Public Statements Risk

2

Intuit's CEO, Sasan K. Goodarzi, is low profile with no social media apart from LinkedIn. He presents at conferences often; however, Goodarzi refrains from making any comments regarding politics or hot-button issues. The company's site includes sections on DEI and environmental responsibility under the "Company" header.

Political Contributions Risk

3

Intuit contributes with a Blue to Red ratio of 3:2. The vast majority of contributions come from senior executives; the company PAC constitutes just under one fifth of donations, which is still significant. The company's contribution level is very high and on the upper-end of the Information Technology sector but comparable to close competitor Salesforce in magnitude. When benchmarked to the sector, partisanship is moderate and consistent with a generally Blue lean, but less extreme than many other IT organizations. Risk is elevated by contribution size but mitigated by sector benchmark, especially with strongly partisan trends in favor of Blue causes.

Political Dichotomy Risk

2

Intuit depends on the integrity and value of its subsidiary brands, any reputation damage to which could compromise the company's ability to do business, per its 10K. Intuit faces ongoing settlements on behalf of subsidiary TurboTax, demonstrating an extant risk of losing consumer confidence. Intuit's varied product line creates a politically diverse customer base, reducing overall risk level. Although faced with the constant challenge of upholding and defending business integrity, they do not make political statements or take actions based on politics. In the case of action misaligned with consumer orientation, there are a plethora of alternative company's consumers could seek out, creating a low to moderate risk level.

Associational Risk

4

Intuit has donated to Planned Parenthood, which is extremely polarizing. Although the company's Instagram page reveals a relationship with Ryan Reynolds, he is uncontroversial. Research revealed no associations that pose risks to Intuit.

Brand Visibility Risk

2

Intuit is in a similar situation to both Oracle and Salesforce as a B2B software brand. But it is more insulated than the aforementioned companies. Finance is an industry especially insulated from consumer boycott with its transparent objectives and purpose, mitigating visibility and risk.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Intuit

INTU
2.5
Companies list

Public Statements Risk

2

Intuit's CEO, Sasan K. Goodarzi, is low profile with no social media apart from LinkedIn. He presents at conferences often; however, Goodarzi refrains from making any comments regarding politics or hot-button issues. The company's site includes sections on DEI and environmental responsibility under the "Company" header.

Political Contributions Risk

3

Intuit contributes with a Blue to Red ratio of 3:2. The vast majority of contributions come from senior executives; the company PAC constitutes just under one fifth of donations, which is still significant. The company's contribution level is very high and on the upper-end of the Information Technology sector but comparable to close competitor Salesforce in magnitude. When benchmarked to the sector, partisanship is moderate and consistent with a generally Blue lean, but less extreme than many other IT organizations. Risk is elevated by contribution size but mitigated by sector benchmark, especially with strongly partisan trends in favor of Blue causes.

Political Dichotomy Risk

2

Intuit depends on the integrity and value of its subsidiary brands, any reputation damage to which could compromise the company's ability to do business, per its 10K. Intuit faces ongoing settlements on behalf of subsidiary TurboTax, demonstrating an extant risk of losing consumer confidence. Intuit's varied product line creates a politically diverse customer base, reducing overall risk level. Although faced with the constant challenge of upholding and defending business integrity, they do not make political statements or take actions based on politics. In the case of action misaligned with consumer orientation, there are a plethora of alternative company's consumers could seek out, creating a low to moderate risk level.

Associational Risk

4

Intuit has donated to Planned Parenthood, which is extremely polarizing. Although the company's Instagram page reveals a relationship with Ryan Reynolds, he is uncontroversial. Research revealed no associations that pose risks to Intuit.

Brand Visibility Risk

2

Intuit is in a similar situation to both Oracle and Salesforce as a B2B software brand. But it is more insulated than the aforementioned companies. Finance is an industry especially insulated from consumer boycott with its transparent objectives and purpose, mitigating visibility and risk.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Intuit

INTU
2.5
Companies list

Public Statements Risk

2

Intuit's CEO, Sasan K. Goodarzi, is low profile with no social media apart from LinkedIn. He presents at conferences often; however, Goodarzi refrains from making any comments regarding politics or hot-button issues. The company's site includes sections on DEI and environmental responsibility under the "Company" header.

Political Contributions Risk

3

Intuit contributes with a Blue to Red ratio of 3:2. The vast majority of contributions come from senior executives; the company PAC constitutes just under one fifth of donations, which is still significant. The company's contribution level is very high and on the upper-end of the Information Technology sector but comparable to close competitor Salesforce in magnitude. When benchmarked to the sector, partisanship is moderate and consistent with a generally Blue lean, but less extreme than many other IT organizations. Risk is elevated by contribution size but mitigated by sector benchmark, especially with strongly partisan trends in favor of Blue causes.

Political Dichotomy Risk

2

Intuit depends on the integrity and value of its subsidiary brands, any reputation damage to which could compromise the company's ability to do business, per its 10K. Intuit faces ongoing settlements on behalf of subsidiary TurboTax, demonstrating an extant risk of losing consumer confidence. Intuit's varied product line creates a politically diverse customer base, reducing overall risk level. Although faced with the constant challenge of upholding and defending business integrity, they do not make political statements or take actions based on politics. In the case of action misaligned with consumer orientation, there are a plethora of alternative company's consumers could seek out, creating a low to moderate risk level.

Associational Risk

4

Intuit has donated to Planned Parenthood, which is extremely polarizing. Although the company's Instagram page reveals a relationship with Ryan Reynolds, he is uncontroversial. Research revealed no associations that pose risks to Intuit.

Brand Visibility Risk

2

Intuit is in a similar situation to both Oracle and Salesforce as a B2B software brand. But it is more insulated than the aforementioned companies. Finance is an industry especially insulated from consumer boycott with its transparent objectives and purpose, mitigating visibility and risk.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Intuit

INTU
2.5
Companies list

Public Statements Risk

2

Intuit's CEO, Sasan K. Goodarzi, is low profile with no social media apart from LinkedIn. He presents at conferences often; however, Goodarzi refrains from making any comments regarding politics or hot-button issues. The company's site includes sections on DEI and environmental responsibility under the "Company" header.

Political Contributions Risk

3

Intuit contributes with a Blue to Red ratio of 3:2. The vast majority of contributions come from senior executives; the company PAC constitutes just under one fifth of donations, which is still significant. The company's contribution level is very high and on the upper-end of the Information Technology sector but comparable to close competitor Salesforce in magnitude. When benchmarked to the sector, partisanship is moderate and consistent with a generally Blue lean, but less extreme than many other IT organizations. Risk is elevated by contribution size but mitigated by sector benchmark, especially with strongly partisan trends in favor of Blue causes.

Political Dichotomy Risk

2

Intuit depends on the integrity and value of its subsidiary brands, any reputation damage to which could compromise the company's ability to do business, per its 10K. Intuit faces ongoing settlements on behalf of subsidiary TurboTax, demonstrating an extant risk of losing consumer confidence. Intuit's varied product line creates a politically diverse customer base, reducing overall risk level. Although faced with the constant challenge of upholding and defending business integrity, they do not make political statements or take actions based on politics. In the case of action misaligned with consumer orientation, there are a plethora of alternative company's consumers could seek out, creating a low to moderate risk level.

Associational Risk

4

Intuit has donated to Planned Parenthood, which is extremely polarizing. Although the company's Instagram page reveals a relationship with Ryan Reynolds, he is uncontroversial. Research revealed no associations that pose risks to Intuit.

Brand Visibility Risk

2

Intuit is in a similar situation to both Oracle and Salesforce as a B2B software brand. But it is more insulated than the aforementioned companies. Finance is an industry especially insulated from consumer boycott with its transparent objectives and purpose, mitigating visibility and risk.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Intuit

INTU
2.5
Companies list

Public Statements Risk

2

Intuit's CEO, Sasan K. Goodarzi, is low profile with no social media apart from LinkedIn. He presents at conferences often; however, Goodarzi refrains from making any comments regarding politics or hot-button issues. The company's site includes sections on DEI and environmental responsibility under the "Company" header.

Political Contributions Risk

3

Intuit contributes with a Blue to Red ratio of 3:2. The vast majority of contributions come from senior executives; the company PAC constitutes just under one fifth of donations, which is still significant. The company's contribution level is very high and on the upper-end of the Information Technology sector but comparable to close competitor Salesforce in magnitude. When benchmarked to the sector, partisanship is moderate and consistent with a generally Blue lean, but less extreme than many other IT organizations. Risk is elevated by contribution size but mitigated by sector benchmark, especially with strongly partisan trends in favor of Blue causes.

Political Dichotomy Risk

2

Intuit depends on the integrity and value of its subsidiary brands, any reputation damage to which could compromise the company's ability to do business, per its 10K. Intuit faces ongoing settlements on behalf of subsidiary TurboTax, demonstrating an extant risk of losing consumer confidence. Intuit's varied product line creates a politically diverse customer base, reducing overall risk level. Although faced with the constant challenge of upholding and defending business integrity, they do not make political statements or take actions based on politics. In the case of action misaligned with consumer orientation, there are a plethora of alternative company's consumers could seek out, creating a low to moderate risk level.

Associational Risk

4

Intuit has donated to Planned Parenthood, which is extremely polarizing. Although the company's Instagram page reveals a relationship with Ryan Reynolds, he is uncontroversial. Research revealed no associations that pose risks to Intuit.

Brand Visibility Risk

2

Intuit is in a similar situation to both Oracle and Salesforce as a B2B software brand. But it is more insulated than the aforementioned companies. Finance is an industry especially insulated from consumer boycott with its transparent objectives and purpose, mitigating visibility and risk.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO