CarMax

KMX
2.8
Companies list

Public Statements Risk

2

CEO, William D. Nash, is a low profile businessman without much of a digital footprint. The company's social media pages do not appear to include content that can be tied to either political party. In the news, CarMax seems only to make statements regarding stocks, profits, and market information. Over the past 5 years, CarMax has been in several lawsuits regarding the safety of their cars, but they do not comment further on the situation. Their site features environmental and diversity initiatives, linked in the footer.

Political Contributions Risk

3

CarMax contributes primarily to Republican causes with all donations coming from senior executives. The company's combined contribution level is high, but ranks in the upper-middle segment of the Consumer Discretionary sector. Strong partisanship is not uncommon in the sector, which leans Blue overall. Contributions to controversial political figures increase risk, along with donation magnitude and partisanship.

Political Dichotomy Risk

4

CarMax is in a difficult position due to the competitive industry they are in, and as stated by the 10K, their competitors are adopting similar strategies to those that previously distinguished CarMax from competitors. This lack of differentiation applies extra pressure on the company to uphold and defend current consumer satisfaction. As for their politics, CarMax contributes primarily to Republicans with a high contribution level. The consumer base of CarMax, however, is likely more diverse politically, creating dichotomy which, combined with the increasingly low consumer switching costs pose a serious risk to the firm.

Associational Risk

2

There is no news alluding to any risky associations for CarMax, nor are there any risky associations on their social media pages. They have donated to risky politicians including Bernie Sanders and Hillary Clinton.

Brand Visibility Risk

2

Some of the main factors included in CarMax's risk profile are its good market penetration, high brand awareness, and involvement in big-ticket sales to consumers. Their main insulators from controversy are their ubiquity, and lack of niche consumer identity. They are completely product oriented, with little focus on values unrelated to sales. The primary draw based on service and price yields a low brand visibility risk.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

CarMax

KMX
2.8
Companies list

Public Statements Risk

2

CEO, William D. Nash, is a low profile businessman without much of a digital footprint. The company's social media pages do not appear to include content that can be tied to either political party. In the news, CarMax seems only to make statements regarding stocks, profits, and market information. Over the past 5 years, CarMax has been in several lawsuits regarding the safety of their cars, but they do not comment further on the situation. Their site features environmental and diversity initiatives, linked in the footer.

Political Contributions Risk

3

CarMax contributes primarily to Republican causes with all donations coming from senior executives. The company's combined contribution level is high, but ranks in the upper-middle segment of the Consumer Discretionary sector. Strong partisanship is not uncommon in the sector, which leans Blue overall. Contributions to controversial political figures increase risk, along with donation magnitude and partisanship.

Political Dichotomy Risk

4

CarMax is in a difficult position due to the competitive industry they are in, and as stated by the 10K, their competitors are adopting similar strategies to those that previously distinguished CarMax from competitors. This lack of differentiation applies extra pressure on the company to uphold and defend current consumer satisfaction. As for their politics, CarMax contributes primarily to Republicans with a high contribution level. The consumer base of CarMax, however, is likely more diverse politically, creating dichotomy which, combined with the increasingly low consumer switching costs pose a serious risk to the firm.

Associational Risk

2

There is no news alluding to any risky associations for CarMax, nor are there any risky associations on their social media pages. They have donated to risky politicians including Bernie Sanders and Hillary Clinton.

Brand Visibility Risk

2

Some of the main factors included in CarMax's risk profile are its good market penetration, high brand awareness, and involvement in big-ticket sales to consumers. Their main insulators from controversy are their ubiquity, and lack of niche consumer identity. They are completely product oriented, with little focus on values unrelated to sales. The primary draw based on service and price yields a low brand visibility risk.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

CarMax

KMX
2.8
Companies list

Public Statements Risk

2

CEO, William D. Nash, is a low profile businessman without much of a digital footprint. The company's social media pages do not appear to include content that can be tied to either political party. In the news, CarMax seems only to make statements regarding stocks, profits, and market information. Over the past 5 years, CarMax has been in several lawsuits regarding the safety of their cars, but they do not comment further on the situation. Their site features environmental and diversity initiatives, linked in the footer.

Political Contributions Risk

3

CarMax contributes primarily to Republican causes with all donations coming from senior executives. The company's combined contribution level is high, but ranks in the upper-middle segment of the Consumer Discretionary sector. Strong partisanship is not uncommon in the sector, which leans Blue overall. Contributions to controversial political figures increase risk, along with donation magnitude and partisanship.

Political Dichotomy Risk

4

CarMax is in a difficult position due to the competitive industry they are in, and as stated by the 10K, their competitors are adopting similar strategies to those that previously distinguished CarMax from competitors. This lack of differentiation applies extra pressure on the company to uphold and defend current consumer satisfaction. As for their politics, CarMax contributes primarily to Republicans with a high contribution level. The consumer base of CarMax, however, is likely more diverse politically, creating dichotomy which, combined with the increasingly low consumer switching costs pose a serious risk to the firm.

Associational Risk

2

There is no news alluding to any risky associations for CarMax, nor are there any risky associations on their social media pages. They have donated to risky politicians including Bernie Sanders and Hillary Clinton.

Brand Visibility Risk

2

Some of the main factors included in CarMax's risk profile are its good market penetration, high brand awareness, and involvement in big-ticket sales to consumers. Their main insulators from controversy are their ubiquity, and lack of niche consumer identity. They are completely product oriented, with little focus on values unrelated to sales. The primary draw based on service and price yields a low brand visibility risk.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

CarMax

KMX
2.8
Companies list

Public Statements Risk

2

CEO, William D. Nash, is a low profile businessman without much of a digital footprint. The company's social media pages do not appear to include content that can be tied to either political party. In the news, CarMax seems only to make statements regarding stocks, profits, and market information. Over the past 5 years, CarMax has been in several lawsuits regarding the safety of their cars, but they do not comment further on the situation. Their site features environmental and diversity initiatives, linked in the footer.

Political Contributions Risk

3

CarMax contributes primarily to Republican causes with all donations coming from senior executives. The company's combined contribution level is high, but ranks in the upper-middle segment of the Consumer Discretionary sector. Strong partisanship is not uncommon in the sector, which leans Blue overall. Contributions to controversial political figures increase risk, along with donation magnitude and partisanship.

Political Dichotomy Risk

4

CarMax is in a difficult position due to the competitive industry they are in, and as stated by the 10K, their competitors are adopting similar strategies to those that previously distinguished CarMax from competitors. This lack of differentiation applies extra pressure on the company to uphold and defend current consumer satisfaction. As for their politics, CarMax contributes primarily to Republicans with a high contribution level. The consumer base of CarMax, however, is likely more diverse politically, creating dichotomy which, combined with the increasingly low consumer switching costs pose a serious risk to the firm.

Associational Risk

2

There is no news alluding to any risky associations for CarMax, nor are there any risky associations on their social media pages. They have donated to risky politicians including Bernie Sanders and Hillary Clinton.

Brand Visibility Risk

2

Some of the main factors included in CarMax's risk profile are its good market penetration, high brand awareness, and involvement in big-ticket sales to consumers. Their main insulators from controversy are their ubiquity, and lack of niche consumer identity. They are completely product oriented, with little focus on values unrelated to sales. The primary draw based on service and price yields a low brand visibility risk.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

CarMax

KMX
2.8
Companies list

Public Statements Risk

2

CEO, William D. Nash, is a low profile businessman without much of a digital footprint. The company's social media pages do not appear to include content that can be tied to either political party. In the news, CarMax seems only to make statements regarding stocks, profits, and market information. Over the past 5 years, CarMax has been in several lawsuits regarding the safety of their cars, but they do not comment further on the situation. Their site features environmental and diversity initiatives, linked in the footer.

Political Contributions Risk

3

CarMax contributes primarily to Republican causes with all donations coming from senior executives. The company's combined contribution level is high, but ranks in the upper-middle segment of the Consumer Discretionary sector. Strong partisanship is not uncommon in the sector, which leans Blue overall. Contributions to controversial political figures increase risk, along with donation magnitude and partisanship.

Political Dichotomy Risk

4

CarMax is in a difficult position due to the competitive industry they are in, and as stated by the 10K, their competitors are adopting similar strategies to those that previously distinguished CarMax from competitors. This lack of differentiation applies extra pressure on the company to uphold and defend current consumer satisfaction. As for their politics, CarMax contributes primarily to Republicans with a high contribution level. The consumer base of CarMax, however, is likely more diverse politically, creating dichotomy which, combined with the increasingly low consumer switching costs pose a serious risk to the firm.

Associational Risk

2

There is no news alluding to any risky associations for CarMax, nor are there any risky associations on their social media pages. They have donated to risky politicians including Bernie Sanders and Hillary Clinton.

Brand Visibility Risk

2

Some of the main factors included in CarMax's risk profile are its good market penetration, high brand awareness, and involvement in big-ticket sales to consumers. Their main insulators from controversy are their ubiquity, and lack of niche consumer identity. They are completely product oriented, with little focus on values unrelated to sales. The primary draw based on service and price yields a low brand visibility risk.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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