Ulta

ULTA
3.7
Companies list

Public Statements Risk

4

The company has a notable social media presence including sponsoring content creators on TikTok. Ulta has hosted transgender women and touched on topics of mental health. Public communications demonstrate a Blue skew.

Political Contributions Risk

2

Makeup brands are typically left-leaning. Ulta donates almost entirely to Democratic causes, including Biden and Harris, through senior employees rather than a PAC. Their donations are moderately high, but there is wide variation of donations in the makeup industry, mitigating overall risk.

Political Dichotomy Risk

5

Ulta lists a variety of risks on its 10K, including ESG and animal testing. Ulta claims that it will need to follow ESG practices to meet stakeholder expectations and values. Additionally, the company is at risk for animal testing practices, which are increasingly taboo and contentious. Ulta has stores throughout the U.S., with the highest concentration of locations in California and Texas. The stores are distributed throughout Red and Blue states relatively evenly, with a significant numer of locations in the North East and East Coast. Ulta lists an additional risk from the wide social media publication of their products from beauty influencer personalities. The brand recently invited a transgender influencer onto one of its podcasts that received strong criticism from part of their customer base, contributing to a stock price decline. The impact of influencers combined with marketing that has the potential to polarize consumers is a large risk. Ulta's championing of ESG practices creates boycott risk if animal testing comes under scruitiny, particularly with the brand's social media popularity.

Associational Risk

2

There was news in 2020 about Ulta donating to the Equal Justice Initiative. Besides this coverage, there is little news about Ulta associations, which lowers their risk level.

Brand Visibility Risk

4

Ulta represents a lifestyle brand to many people, attracting consumers with the brand name and public partnerships and affiliations. The high brand visibility positions Ulta as highly exposed with an elevated risk level.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Ulta

ULTA
3.7
Companies list

Public Statements Risk

4

The company has a notable social media presence including sponsoring content creators on TikTok. Ulta has hosted transgender women and touched on topics of mental health. Public communications demonstrate a Blue skew.

Political Contributions Risk

2

Makeup brands are typically left-leaning. Ulta donates almost entirely to Democratic causes, including Biden and Harris, through senior employees rather than a PAC. Their donations are moderately high, but there is wide variation of donations in the makeup industry, mitigating overall risk.

Political Dichotomy Risk

5

Ulta lists a variety of risks on its 10K, including ESG and animal testing. Ulta claims that it will need to follow ESG practices to meet stakeholder expectations and values. Additionally, the company is at risk for animal testing practices, which are increasingly taboo and contentious. Ulta has stores throughout the U.S., with the highest concentration of locations in California and Texas. The stores are distributed throughout Red and Blue states relatively evenly, with a significant numer of locations in the North East and East Coast. Ulta lists an additional risk from the wide social media publication of their products from beauty influencer personalities. The brand recently invited a transgender influencer onto one of its podcasts that received strong criticism from part of their customer base, contributing to a stock price decline. The impact of influencers combined with marketing that has the potential to polarize consumers is a large risk. Ulta's championing of ESG practices creates boycott risk if animal testing comes under scruitiny, particularly with the brand's social media popularity.

Associational Risk

2

There was news in 2020 about Ulta donating to the Equal Justice Initiative. Besides this coverage, there is little news about Ulta associations, which lowers their risk level.

Brand Visibility Risk

4

Ulta represents a lifestyle brand to many people, attracting consumers with the brand name and public partnerships and affiliations. The high brand visibility positions Ulta as highly exposed with an elevated risk level.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Ulta

ULTA
3.7
Companies list

Public Statements Risk

4

The company has a notable social media presence including sponsoring content creators on TikTok. Ulta has hosted transgender women and touched on topics of mental health. Public communications demonstrate a Blue skew.

Political Contributions Risk

2

Makeup brands are typically left-leaning. Ulta donates almost entirely to Democratic causes, including Biden and Harris, through senior employees rather than a PAC. Their donations are moderately high, but there is wide variation of donations in the makeup industry, mitigating overall risk.

Political Dichotomy Risk

5

Ulta lists a variety of risks on its 10K, including ESG and animal testing. Ulta claims that it will need to follow ESG practices to meet stakeholder expectations and values. Additionally, the company is at risk for animal testing practices, which are increasingly taboo and contentious. Ulta has stores throughout the U.S., with the highest concentration of locations in California and Texas. The stores are distributed throughout Red and Blue states relatively evenly, with a significant numer of locations in the North East and East Coast. Ulta lists an additional risk from the wide social media publication of their products from beauty influencer personalities. The brand recently invited a transgender influencer onto one of its podcasts that received strong criticism from part of their customer base, contributing to a stock price decline. The impact of influencers combined with marketing that has the potential to polarize consumers is a large risk. Ulta's championing of ESG practices creates boycott risk if animal testing comes under scruitiny, particularly with the brand's social media popularity.

Associational Risk

2

There was news in 2020 about Ulta donating to the Equal Justice Initiative. Besides this coverage, there is little news about Ulta associations, which lowers their risk level.

Brand Visibility Risk

4

Ulta represents a lifestyle brand to many people, attracting consumers with the brand name and public partnerships and affiliations. The high brand visibility positions Ulta as highly exposed with an elevated risk level.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Ulta

ULTA
3.7
Companies list

Public Statements Risk

4

The company has a notable social media presence including sponsoring content creators on TikTok. Ulta has hosted transgender women and touched on topics of mental health. Public communications demonstrate a Blue skew.

Political Contributions Risk

2

Makeup brands are typically left-leaning. Ulta donates almost entirely to Democratic causes, including Biden and Harris, through senior employees rather than a PAC. Their donations are moderately high, but there is wide variation of donations in the makeup industry, mitigating overall risk.

Political Dichotomy Risk

5

Ulta lists a variety of risks on its 10K, including ESG and animal testing. Ulta claims that it will need to follow ESG practices to meet stakeholder expectations and values. Additionally, the company is at risk for animal testing practices, which are increasingly taboo and contentious. Ulta has stores throughout the U.S., with the highest concentration of locations in California and Texas. The stores are distributed throughout Red and Blue states relatively evenly, with a significant numer of locations in the North East and East Coast. Ulta lists an additional risk from the wide social media publication of their products from beauty influencer personalities. The brand recently invited a transgender influencer onto one of its podcasts that received strong criticism from part of their customer base, contributing to a stock price decline. The impact of influencers combined with marketing that has the potential to polarize consumers is a large risk. Ulta's championing of ESG practices creates boycott risk if animal testing comes under scruitiny, particularly with the brand's social media popularity.

Associational Risk

2

There was news in 2020 about Ulta donating to the Equal Justice Initiative. Besides this coverage, there is little news about Ulta associations, which lowers their risk level.

Brand Visibility Risk

4

Ulta represents a lifestyle brand to many people, attracting consumers with the brand name and public partnerships and affiliations. The high brand visibility positions Ulta as highly exposed with an elevated risk level.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Ulta

ULTA
3.7
Companies list

Public Statements Risk

4

The company has a notable social media presence including sponsoring content creators on TikTok. Ulta has hosted transgender women and touched on topics of mental health. Public communications demonstrate a Blue skew.

Political Contributions Risk

2

Makeup brands are typically left-leaning. Ulta donates almost entirely to Democratic causes, including Biden and Harris, through senior employees rather than a PAC. Their donations are moderately high, but there is wide variation of donations in the makeup industry, mitigating overall risk.

Political Dichotomy Risk

5

Ulta lists a variety of risks on its 10K, including ESG and animal testing. Ulta claims that it will need to follow ESG practices to meet stakeholder expectations and values. Additionally, the company is at risk for animal testing practices, which are increasingly taboo and contentious. Ulta has stores throughout the U.S., with the highest concentration of locations in California and Texas. The stores are distributed throughout Red and Blue states relatively evenly, with a significant numer of locations in the North East and East Coast. Ulta lists an additional risk from the wide social media publication of their products from beauty influencer personalities. The brand recently invited a transgender influencer onto one of its podcasts that received strong criticism from part of their customer base, contributing to a stock price decline. The impact of influencers combined with marketing that has the potential to polarize consumers is a large risk. Ulta's championing of ESG practices creates boycott risk if animal testing comes under scruitiny, particularly with the brand's social media popularity.

Associational Risk

2

There was news in 2020 about Ulta donating to the Equal Justice Initiative. Besides this coverage, there is little news about Ulta associations, which lowers their risk level.

Brand Visibility Risk

4

Ulta represents a lifestyle brand to many people, attracting consumers with the brand name and public partnerships and affiliations. The high brand visibility positions Ulta as highly exposed with an elevated risk level.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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