Nike

NKE
4.2
Companies list

Public Statements Risk

4

Nike is a high profile brand, but John Donahoe, the current CEO, is relatively low-profile; research did not reveal any potentially controversial public statements; he also has a minimal social media presence. Nonetheless, many of Nike's athletes face public scandals, which then can lead to the company coming under fire. Nike usually responds by cutting ties with the athlete/celebrity. Most famously, they entered a partnership with Colin Kaepernick in 2018, after he left the NFL in the wake of the national anthem controversy, which triggered a boycott. Partnering with high-profile athletes imposes an inherent risk.

Political Contributions Risk

4

Contributes roughly the same to both parties; is the eighth largest contributor in the Consumer Services sector. Nike's donations lean very slightly to the left, putting it in the middle of its sector in terms of partisan lean. Nike's co-founder Phil Knight has received press for donating $1.5 million to the Republican candidate for governor in Oregon in 2022.

Political Dichotomy Risk

4

Contributes relatively evenly but in sizeable amounts; consumers are likely politically diverse. According to10-K, Nike brand and Converse sales in the U.S. accounted for 43% of total revenues for the firm, putting the company at risk if a large boycott occurs based on U.S. political dynamics. DEI and climate change are both mentioned as risks in the 10-K. Additional hightned risk because of the firm's reliance on high-profile athelete associations.

Associational Risk

5

Associational risk is high.Co-founder contributed significantly to sway the Oregon governor election in favor of the Republican candidate. Executive contributions have gone to various Republican PACs, including the National Republican Congressional Committee and the National republican Senatorial Committee. Meanwhile, Dylan Mulvaney, the same transgender influencer whose association with Bud Light triggered the Bud Light boycott, is a paid ambassador of Nike. And the Nike CEO has said that he wants to maintain the brand's values in spite of warnings about being labelled a "woke corporation" by DeSantis.

Brand Visibility Risk

4

Nike is one of the most popular clothing brands, with extremely high search volumes. They are also a lifestyle brand, which means consumers are actually interested in the brand itself.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Nike

NKE
4.2
Companies list

Public Statements Risk

4

Nike is a high profile brand, but John Donahoe, the current CEO, is relatively low-profile; research did not reveal any potentially controversial public statements; he also has a minimal social media presence. Nonetheless, many of Nike's athletes face public scandals, which then can lead to the company coming under fire. Nike usually responds by cutting ties with the athlete/celebrity. Most famously, they entered a partnership with Colin Kaepernick in 2018, after he left the NFL in the wake of the national anthem controversy, which triggered a boycott. Partnering with high-profile athletes imposes an inherent risk.

Political Contributions Risk

4

Contributes roughly the same to both parties; is the eighth largest contributor in the Consumer Services sector. Nike's donations lean very slightly to the left, putting it in the middle of its sector in terms of partisan lean. Nike's co-founder Phil Knight has received press for donating $1.5 million to the Republican candidate for governor in Oregon in 2022.

Political Dichotomy Risk

4

Contributes relatively evenly but in sizeable amounts; consumers are likely politically diverse. According to10-K, Nike brand and Converse sales in the U.S. accounted for 43% of total revenues for the firm, putting the company at risk if a large boycott occurs based on U.S. political dynamics. DEI and climate change are both mentioned as risks in the 10-K. Additional hightned risk because of the firm's reliance on high-profile athelete associations.

Associational Risk

5

Associational risk is high.Co-founder contributed significantly to sway the Oregon governor election in favor of the Republican candidate. Executive contributions have gone to various Republican PACs, including the National Republican Congressional Committee and the National republican Senatorial Committee. Meanwhile, Dylan Mulvaney, the same transgender influencer whose association with Bud Light triggered the Bud Light boycott, is a paid ambassador of Nike. And the Nike CEO has said that he wants to maintain the brand's values in spite of warnings about being labelled a "woke corporation" by DeSantis.

Brand Visibility Risk

4

Nike is one of the most popular clothing brands, with extremely high search volumes. They are also a lifestyle brand, which means consumers are actually interested in the brand itself.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Nike

NKE
4.2
Companies list

Public Statements Risk

4

Nike is a high profile brand, but John Donahoe, the current CEO, is relatively low-profile; research did not reveal any potentially controversial public statements; he also has a minimal social media presence. Nonetheless, many of Nike's athletes face public scandals, which then can lead to the company coming under fire. Nike usually responds by cutting ties with the athlete/celebrity. Most famously, they entered a partnership with Colin Kaepernick in 2018, after he left the NFL in the wake of the national anthem controversy, which triggered a boycott. Partnering with high-profile athletes imposes an inherent risk.

Political Contributions Risk

4

Contributes roughly the same to both parties; is the eighth largest contributor in the Consumer Services sector. Nike's donations lean very slightly to the left, putting it in the middle of its sector in terms of partisan lean. Nike's co-founder Phil Knight has received press for donating $1.5 million to the Republican candidate for governor in Oregon in 2022.

Political Dichotomy Risk

4

Contributes relatively evenly but in sizeable amounts; consumers are likely politically diverse. According to10-K, Nike brand and Converse sales in the U.S. accounted for 43% of total revenues for the firm, putting the company at risk if a large boycott occurs based on U.S. political dynamics. DEI and climate change are both mentioned as risks in the 10-K. Additional hightned risk because of the firm's reliance on high-profile athelete associations.

Associational Risk

5

Associational risk is high.Co-founder contributed significantly to sway the Oregon governor election in favor of the Republican candidate. Executive contributions have gone to various Republican PACs, including the National Republican Congressional Committee and the National republican Senatorial Committee. Meanwhile, Dylan Mulvaney, the same transgender influencer whose association with Bud Light triggered the Bud Light boycott, is a paid ambassador of Nike. And the Nike CEO has said that he wants to maintain the brand's values in spite of warnings about being labelled a "woke corporation" by DeSantis.

Brand Visibility Risk

4

Nike is one of the most popular clothing brands, with extremely high search volumes. They are also a lifestyle brand, which means consumers are actually interested in the brand itself.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Nike

NKE
4.2
Companies list

Public Statements Risk

4

Nike is a high profile brand, but John Donahoe, the current CEO, is relatively low-profile; research did not reveal any potentially controversial public statements; he also has a minimal social media presence. Nonetheless, many of Nike's athletes face public scandals, which then can lead to the company coming under fire. Nike usually responds by cutting ties with the athlete/celebrity. Most famously, they entered a partnership with Colin Kaepernick in 2018, after he left the NFL in the wake of the national anthem controversy, which triggered a boycott. Partnering with high-profile athletes imposes an inherent risk.

Political Contributions Risk

4

Contributes roughly the same to both parties; is the eighth largest contributor in the Consumer Services sector. Nike's donations lean very slightly to the left, putting it in the middle of its sector in terms of partisan lean. Nike's co-founder Phil Knight has received press for donating $1.5 million to the Republican candidate for governor in Oregon in 2022.

Political Dichotomy Risk

4

Contributes relatively evenly but in sizeable amounts; consumers are likely politically diverse. According to10-K, Nike brand and Converse sales in the U.S. accounted for 43% of total revenues for the firm, putting the company at risk if a large boycott occurs based on U.S. political dynamics. DEI and climate change are both mentioned as risks in the 10-K. Additional hightned risk because of the firm's reliance on high-profile athelete associations.

Associational Risk

5

Associational risk is high.Co-founder contributed significantly to sway the Oregon governor election in favor of the Republican candidate. Executive contributions have gone to various Republican PACs, including the National Republican Congressional Committee and the National republican Senatorial Committee. Meanwhile, Dylan Mulvaney, the same transgender influencer whose association with Bud Light triggered the Bud Light boycott, is a paid ambassador of Nike. And the Nike CEO has said that he wants to maintain the brand's values in spite of warnings about being labelled a "woke corporation" by DeSantis.

Brand Visibility Risk

4

Nike is one of the most popular clothing brands, with extremely high search volumes. They are also a lifestyle brand, which means consumers are actually interested in the brand itself.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Nike

NKE
4.2
Companies list

Public Statements Risk

4

Nike is a high profile brand, but John Donahoe, the current CEO, is relatively low-profile; research did not reveal any potentially controversial public statements; he also has a minimal social media presence. Nonetheless, many of Nike's athletes face public scandals, which then can lead to the company coming under fire. Nike usually responds by cutting ties with the athlete/celebrity. Most famously, they entered a partnership with Colin Kaepernick in 2018, after he left the NFL in the wake of the national anthem controversy, which triggered a boycott. Partnering with high-profile athletes imposes an inherent risk.

Political Contributions Risk

4

Contributes roughly the same to both parties; is the eighth largest contributor in the Consumer Services sector. Nike's donations lean very slightly to the left, putting it in the middle of its sector in terms of partisan lean. Nike's co-founder Phil Knight has received press for donating $1.5 million to the Republican candidate for governor in Oregon in 2022.

Political Dichotomy Risk

4

Contributes relatively evenly but in sizeable amounts; consumers are likely politically diverse. According to10-K, Nike brand and Converse sales in the U.S. accounted for 43% of total revenues for the firm, putting the company at risk if a large boycott occurs based on U.S. political dynamics. DEI and climate change are both mentioned as risks in the 10-K. Additional hightned risk because of the firm's reliance on high-profile athelete associations.

Associational Risk

5

Associational risk is high.Co-founder contributed significantly to sway the Oregon governor election in favor of the Republican candidate. Executive contributions have gone to various Republican PACs, including the National Republican Congressional Committee and the National republican Senatorial Committee. Meanwhile, Dylan Mulvaney, the same transgender influencer whose association with Bud Light triggered the Bud Light boycott, is a paid ambassador of Nike. And the Nike CEO has said that he wants to maintain the brand's values in spite of warnings about being labelled a "woke corporation" by DeSantis.

Brand Visibility Risk

4

Nike is one of the most popular clothing brands, with extremely high search volumes. They are also a lifestyle brand, which means consumers are actually interested in the brand itself.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO