Hasbro

HASB
2.5
Companies list

Public Statements Risk

4

CEO, Chris Cocks, is not active on social media. Research only revealed a LinkedIn account. Brand itself is active on social media; has made posts about Pride Month, AAPI Heritage Month, Women's History Month, and Black History Month. Website mentions ESG, DEI, and has an extensive subdomain devoted to highlighting efforts in corporate social responsibility. The ESG/DEI subdomain features versions of Hasbro's iconic characters, which could prompt a round of "indoctrination" accusations from some Republicans.

Political Contributions Risk

2

Executives contribute almost exclusively to Democratics. Combined contribution level, however, is small, particularly when benchmarked to the sector. Contributions were made to controversial political figure Hillary Clinton, although that was many years ago. Risk is elevated by partisanship but mitigated almost entirely by size.

Political Dichotomy Risk

2

Contributes to Democrats. Due to the variety and quantity of products that Hasbro has, the consumer base is likely very politically diverse. Hasbro has limited political public statements that could spark controversey or dissatisfaction. Due to the product diversity and immense market share that Hasbro holds, the ability for a consumer to change to a competitor is not very easy. This results in the company having a lower political dichotomy risk.

Associational Risk

2

Research did not reveal news articles or social media posts that evidence any alarming relationships or associations between the company and controversial figures. They have made contributions to Hillary Clinton, which slightly raises their pH.

Brand Visibility Risk

3

Brand Visibility is high. However, an incredibly diversified entertainment company, Hasbro uses a house of brands strategy, insulating it somewhat from controversy. As they are in the consumer goods and entertainment industry, however, they are somewhat susceptible still, especially because they sell to children and are a well-known brand name.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Hasbro

HASB
2.5
Companies list

Public Statements Risk

4

CEO, Chris Cocks, is not active on social media. Research only revealed a LinkedIn account. Brand itself is active on social media; has made posts about Pride Month, AAPI Heritage Month, Women's History Month, and Black History Month. Website mentions ESG, DEI, and has an extensive subdomain devoted to highlighting efforts in corporate social responsibility. The ESG/DEI subdomain features versions of Hasbro's iconic characters, which could prompt a round of "indoctrination" accusations from some Republicans.

Political Contributions Risk

2

Executives contribute almost exclusively to Democratics. Combined contribution level, however, is small, particularly when benchmarked to the sector. Contributions were made to controversial political figure Hillary Clinton, although that was many years ago. Risk is elevated by partisanship but mitigated almost entirely by size.

Political Dichotomy Risk

2

Contributes to Democrats. Due to the variety and quantity of products that Hasbro has, the consumer base is likely very politically diverse. Hasbro has limited political public statements that could spark controversey or dissatisfaction. Due to the product diversity and immense market share that Hasbro holds, the ability for a consumer to change to a competitor is not very easy. This results in the company having a lower political dichotomy risk.

Associational Risk

2

Research did not reveal news articles or social media posts that evidence any alarming relationships or associations between the company and controversial figures. They have made contributions to Hillary Clinton, which slightly raises their pH.

Brand Visibility Risk

3

Brand Visibility is high. However, an incredibly diversified entertainment company, Hasbro uses a house of brands strategy, insulating it somewhat from controversy. As they are in the consumer goods and entertainment industry, however, they are somewhat susceptible still, especially because they sell to children and are a well-known brand name.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Hasbro

HASB
2.5
Companies list

Public Statements Risk

4

CEO, Chris Cocks, is not active on social media. Research only revealed a LinkedIn account. Brand itself is active on social media; has made posts about Pride Month, AAPI Heritage Month, Women's History Month, and Black History Month. Website mentions ESG, DEI, and has an extensive subdomain devoted to highlighting efforts in corporate social responsibility. The ESG/DEI subdomain features versions of Hasbro's iconic characters, which could prompt a round of "indoctrination" accusations from some Republicans.

Political Contributions Risk

2

Executives contribute almost exclusively to Democratics. Combined contribution level, however, is small, particularly when benchmarked to the sector. Contributions were made to controversial political figure Hillary Clinton, although that was many years ago. Risk is elevated by partisanship but mitigated almost entirely by size.

Political Dichotomy Risk

2

Contributes to Democrats. Due to the variety and quantity of products that Hasbro has, the consumer base is likely very politically diverse. Hasbro has limited political public statements that could spark controversey or dissatisfaction. Due to the product diversity and immense market share that Hasbro holds, the ability for a consumer to change to a competitor is not very easy. This results in the company having a lower political dichotomy risk.

Associational Risk

2

Research did not reveal news articles or social media posts that evidence any alarming relationships or associations between the company and controversial figures. They have made contributions to Hillary Clinton, which slightly raises their pH.

Brand Visibility Risk

3

Brand Visibility is high. However, an incredibly diversified entertainment company, Hasbro uses a house of brands strategy, insulating it somewhat from controversy. As they are in the consumer goods and entertainment industry, however, they are somewhat susceptible still, especially because they sell to children and are a well-known brand name.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Hasbro

HASB
2.5
Companies list

Public Statements Risk

4

CEO, Chris Cocks, is not active on social media. Research only revealed a LinkedIn account. Brand itself is active on social media; has made posts about Pride Month, AAPI Heritage Month, Women's History Month, and Black History Month. Website mentions ESG, DEI, and has an extensive subdomain devoted to highlighting efforts in corporate social responsibility. The ESG/DEI subdomain features versions of Hasbro's iconic characters, which could prompt a round of "indoctrination" accusations from some Republicans.

Political Contributions Risk

2

Executives contribute almost exclusively to Democratics. Combined contribution level, however, is small, particularly when benchmarked to the sector. Contributions were made to controversial political figure Hillary Clinton, although that was many years ago. Risk is elevated by partisanship but mitigated almost entirely by size.

Political Dichotomy Risk

2

Contributes to Democrats. Due to the variety and quantity of products that Hasbro has, the consumer base is likely very politically diverse. Hasbro has limited political public statements that could spark controversey or dissatisfaction. Due to the product diversity and immense market share that Hasbro holds, the ability for a consumer to change to a competitor is not very easy. This results in the company having a lower political dichotomy risk.

Associational Risk

2

Research did not reveal news articles or social media posts that evidence any alarming relationships or associations between the company and controversial figures. They have made contributions to Hillary Clinton, which slightly raises their pH.

Brand Visibility Risk

3

Brand Visibility is high. However, an incredibly diversified entertainment company, Hasbro uses a house of brands strategy, insulating it somewhat from controversy. As they are in the consumer goods and entertainment industry, however, they are somewhat susceptible still, especially because they sell to children and are a well-known brand name.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Hasbro

HASB
2.5
Companies list

Public Statements Risk

4

CEO, Chris Cocks, is not active on social media. Research only revealed a LinkedIn account. Brand itself is active on social media; has made posts about Pride Month, AAPI Heritage Month, Women's History Month, and Black History Month. Website mentions ESG, DEI, and has an extensive subdomain devoted to highlighting efforts in corporate social responsibility. The ESG/DEI subdomain features versions of Hasbro's iconic characters, which could prompt a round of "indoctrination" accusations from some Republicans.

Political Contributions Risk

2

Executives contribute almost exclusively to Democratics. Combined contribution level, however, is small, particularly when benchmarked to the sector. Contributions were made to controversial political figure Hillary Clinton, although that was many years ago. Risk is elevated by partisanship but mitigated almost entirely by size.

Political Dichotomy Risk

2

Contributes to Democrats. Due to the variety and quantity of products that Hasbro has, the consumer base is likely very politically diverse. Hasbro has limited political public statements that could spark controversey or dissatisfaction. Due to the product diversity and immense market share that Hasbro holds, the ability for a consumer to change to a competitor is not very easy. This results in the company having a lower political dichotomy risk.

Associational Risk

2

Research did not reveal news articles or social media posts that evidence any alarming relationships or associations between the company and controversial figures. They have made contributions to Hillary Clinton, which slightly raises their pH.

Brand Visibility Risk

3

Brand Visibility is high. However, an incredibly diversified entertainment company, Hasbro uses a house of brands strategy, insulating it somewhat from controversy. As they are in the consumer goods and entertainment industry, however, they are somewhat susceptible still, especially because they sell to children and are a well-known brand name.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO