Ralph Lauren

RL
3.3
Companies list

Public Statements Risk

3

Ralph Lauren is a high profile company with Patrice Louvet as the CEO. Louvet is a well-known and highly experienced business man; he is an outspoken supporter for sustainability within the corporate world. Ralph Lauren has been in the news since 2020 due to some racist ads and designs; the company responded with public apologies. They also publicly support the LGBTQ+ community with advertisements, campaigns, social media, and public statements.

Political Contributions Risk

3

Ralph Lauren donates overwhelmingly to Democrats, all of which comes from senior executives. The company's contribution level is medium, putting it around the midpoint of the Consumer Discretionary spectrum with extremes on both the high and low ends. When benchmarked to the sector, contributions skew to both Democrats and Republicans, but Ralph Lauren's closest competitors favor blue causes. The company contributes to some controversial political figures such as Joe Biden. Risk is increased by partisanship but mitigated by contribution size and comparison to its sector.

Political Dichotomy Risk

4

Ralph Lauren has a politically diverse customer base due to its popular products, which are widely seen as luxuries. Looking at the 10K, Ralph Lauren states that one of the many risk factors that can impact the company stems from the use of influencers that generate business over social media platforms. Additionally, the company uses other popular public figures such as athletes to bring enhanced brand visibility and boost revenue. The firm's main risks stem from its left-leaning corporate culture and public statements juxtaposed with its large segment of right-leaning customers.

Associational Risk

2

The company itself does not engage in donations to politicians through PAC involvement. Senior executives' donations have included contributions to Joe Biden, but besides this there are no high profile politicians who are receiving money from the brand's executives.

Brand Visibility Risk

4

Ralph Lauren is a fashion company with high brand awareness and deep market penetration. As with most of the fashion industry, especially luxury brands, selling is often value- and lifestyle-based. This puts the brand at a high risk, only tempered by their diversification of owned brands.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Ralph Lauren

RL
3.3
Companies list

Public Statements Risk

3

Ralph Lauren is a high profile company with Patrice Louvet as the CEO. Louvet is a well-known and highly experienced business man; he is an outspoken supporter for sustainability within the corporate world. Ralph Lauren has been in the news since 2020 due to some racist ads and designs; the company responded with public apologies. They also publicly support the LGBTQ+ community with advertisements, campaigns, social media, and public statements.

Political Contributions Risk

3

Ralph Lauren donates overwhelmingly to Democrats, all of which comes from senior executives. The company's contribution level is medium, putting it around the midpoint of the Consumer Discretionary spectrum with extremes on both the high and low ends. When benchmarked to the sector, contributions skew to both Democrats and Republicans, but Ralph Lauren's closest competitors favor blue causes. The company contributes to some controversial political figures such as Joe Biden. Risk is increased by partisanship but mitigated by contribution size and comparison to its sector.

Political Dichotomy Risk

4

Ralph Lauren has a politically diverse customer base due to its popular products, which are widely seen as luxuries. Looking at the 10K, Ralph Lauren states that one of the many risk factors that can impact the company stems from the use of influencers that generate business over social media platforms. Additionally, the company uses other popular public figures such as athletes to bring enhanced brand visibility and boost revenue. The firm's main risks stem from its left-leaning corporate culture and public statements juxtaposed with its large segment of right-leaning customers.

Associational Risk

2

The company itself does not engage in donations to politicians through PAC involvement. Senior executives' donations have included contributions to Joe Biden, but besides this there are no high profile politicians who are receiving money from the brand's executives.

Brand Visibility Risk

4

Ralph Lauren is a fashion company with high brand awareness and deep market penetration. As with most of the fashion industry, especially luxury brands, selling is often value- and lifestyle-based. This puts the brand at a high risk, only tempered by their diversification of owned brands.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Ralph Lauren

RL
3.3
Companies list

Public Statements Risk

3

Ralph Lauren is a high profile company with Patrice Louvet as the CEO. Louvet is a well-known and highly experienced business man; he is an outspoken supporter for sustainability within the corporate world. Ralph Lauren has been in the news since 2020 due to some racist ads and designs; the company responded with public apologies. They also publicly support the LGBTQ+ community with advertisements, campaigns, social media, and public statements.

Political Contributions Risk

3

Ralph Lauren donates overwhelmingly to Democrats, all of which comes from senior executives. The company's contribution level is medium, putting it around the midpoint of the Consumer Discretionary spectrum with extremes on both the high and low ends. When benchmarked to the sector, contributions skew to both Democrats and Republicans, but Ralph Lauren's closest competitors favor blue causes. The company contributes to some controversial political figures such as Joe Biden. Risk is increased by partisanship but mitigated by contribution size and comparison to its sector.

Political Dichotomy Risk

4

Ralph Lauren has a politically diverse customer base due to its popular products, which are widely seen as luxuries. Looking at the 10K, Ralph Lauren states that one of the many risk factors that can impact the company stems from the use of influencers that generate business over social media platforms. Additionally, the company uses other popular public figures such as athletes to bring enhanced brand visibility and boost revenue. The firm's main risks stem from its left-leaning corporate culture and public statements juxtaposed with its large segment of right-leaning customers.

Associational Risk

2

The company itself does not engage in donations to politicians through PAC involvement. Senior executives' donations have included contributions to Joe Biden, but besides this there are no high profile politicians who are receiving money from the brand's executives.

Brand Visibility Risk

4

Ralph Lauren is a fashion company with high brand awareness and deep market penetration. As with most of the fashion industry, especially luxury brands, selling is often value- and lifestyle-based. This puts the brand at a high risk, only tempered by their diversification of owned brands.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Ralph Lauren

RL
3.3
Companies list

Public Statements Risk

3

Ralph Lauren is a high profile company with Patrice Louvet as the CEO. Louvet is a well-known and highly experienced business man; he is an outspoken supporter for sustainability within the corporate world. Ralph Lauren has been in the news since 2020 due to some racist ads and designs; the company responded with public apologies. They also publicly support the LGBTQ+ community with advertisements, campaigns, social media, and public statements.

Political Contributions Risk

3

Ralph Lauren donates overwhelmingly to Democrats, all of which comes from senior executives. The company's contribution level is medium, putting it around the midpoint of the Consumer Discretionary spectrum with extremes on both the high and low ends. When benchmarked to the sector, contributions skew to both Democrats and Republicans, but Ralph Lauren's closest competitors favor blue causes. The company contributes to some controversial political figures such as Joe Biden. Risk is increased by partisanship but mitigated by contribution size and comparison to its sector.

Political Dichotomy Risk

4

Ralph Lauren has a politically diverse customer base due to its popular products, which are widely seen as luxuries. Looking at the 10K, Ralph Lauren states that one of the many risk factors that can impact the company stems from the use of influencers that generate business over social media platforms. Additionally, the company uses other popular public figures such as athletes to bring enhanced brand visibility and boost revenue. The firm's main risks stem from its left-leaning corporate culture and public statements juxtaposed with its large segment of right-leaning customers.

Associational Risk

2

The company itself does not engage in donations to politicians through PAC involvement. Senior executives' donations have included contributions to Joe Biden, but besides this there are no high profile politicians who are receiving money from the brand's executives.

Brand Visibility Risk

4

Ralph Lauren is a fashion company with high brand awareness and deep market penetration. As with most of the fashion industry, especially luxury brands, selling is often value- and lifestyle-based. This puts the brand at a high risk, only tempered by their diversification of owned brands.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Ralph Lauren

RL
3.3
Companies list

Public Statements Risk

3

Ralph Lauren is a high profile company with Patrice Louvet as the CEO. Louvet is a well-known and highly experienced business man; he is an outspoken supporter for sustainability within the corporate world. Ralph Lauren has been in the news since 2020 due to some racist ads and designs; the company responded with public apologies. They also publicly support the LGBTQ+ community with advertisements, campaigns, social media, and public statements.

Political Contributions Risk

3

Ralph Lauren donates overwhelmingly to Democrats, all of which comes from senior executives. The company's contribution level is medium, putting it around the midpoint of the Consumer Discretionary spectrum with extremes on both the high and low ends. When benchmarked to the sector, contributions skew to both Democrats and Republicans, but Ralph Lauren's closest competitors favor blue causes. The company contributes to some controversial political figures such as Joe Biden. Risk is increased by partisanship but mitigated by contribution size and comparison to its sector.

Political Dichotomy Risk

4

Ralph Lauren has a politically diverse customer base due to its popular products, which are widely seen as luxuries. Looking at the 10K, Ralph Lauren states that one of the many risk factors that can impact the company stems from the use of influencers that generate business over social media platforms. Additionally, the company uses other popular public figures such as athletes to bring enhanced brand visibility and boost revenue. The firm's main risks stem from its left-leaning corporate culture and public statements juxtaposed with its large segment of right-leaning customers.

Associational Risk

2

The company itself does not engage in donations to politicians through PAC involvement. Senior executives' donations have included contributions to Joe Biden, but besides this there are no high profile politicians who are receiving money from the brand's executives.

Brand Visibility Risk

4

Ralph Lauren is a fashion company with high brand awareness and deep market penetration. As with most of the fashion industry, especially luxury brands, selling is often value- and lifestyle-based. This puts the brand at a high risk, only tempered by their diversification of owned brands.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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