Home Depot

HD

4.2

Companies list

Public Statements Risk

4

The CEO, Ted Decker, is still covered less than founders Bernie Marcus and Arthur Blank. Both on the company site, in press releases, and on social media, the company mentions ESG and eco-initiatives. Actor Tyrese Gibson is suing the company for a racial profiling incident at one of its locations. And Bernie Marcus donates enough to get reliably covered in the news.

Political Contributions Risk

4

The company and its senior executives are the highest contributors in the retail sector, and have partisan donations that moderately'favor Republicans. Home Depot's founder has received press for contributing $60 million to Republicans.

Political Dichotomy Risk

4

The company leans Republican and has a right-leaning, but slightly more moderate, consumer base. Both brand reputation and climate change are listed as risk factors in the company's 10K. Climate change as a risk factor creates a natural tension for a firm considered as a lifestyle brand with many rural and right-leaning customers. Additionally, the overwhelming majority of Home Depot locations are in the United States. They have stores in each state and several territories. As most of their revenue comes from these locations, it opens them up to significant risk related to shifting consumer opinion related to the political climate.

Associational Risk

4

The riskiest association is with the co founder, Bernie Marcus, who is a billionaire conservative who has donated millions to Republican politicians, including Trump, Herschel Walker, and Ron DeSantis. He is not with the company anymore but headlines always refer to him as 'Home Depot Co founder' despite company's desire to remove itself from him.

Brand Visibility Risk

5

High search volumes, and likely vulnerable to boycotts with many alternatives around.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Home Depot

HD

4.2

Companies list

Public Statements Risk

4

The CEO, Ted Decker, is still covered less than founders Bernie Marcus and Arthur Blank. Both on the company site, in press releases, and on social media, the company mentions ESG and eco-initiatives. Actor Tyrese Gibson is suing the company for a racial profiling incident at one of its locations. And Bernie Marcus donates enough to get reliably covered in the news.

Political Contributions Risk

4

The company and its senior executives are the highest contributors in the retail sector, and have partisan donations that moderately'favor Republicans. Home Depot's founder has received press for contributing $60 million to Republicans.

Political Dichotomy Risk

4

The company leans Republican and has a right-leaning, but slightly more moderate, consumer base. Both brand reputation and climate change are listed as risk factors in the company's 10K. Climate change as a risk factor creates a natural tension for a firm considered as a lifestyle brand with many rural and right-leaning customers. Additionally, the overwhelming majority of Home Depot locations are in the United States. They have stores in each state and several territories. As most of their revenue comes from these locations, it opens them up to significant risk related to shifting consumer opinion related to the political climate.

Associational Risk

4

The riskiest association is with the co founder, Bernie Marcus, who is a billionaire conservative who has donated millions to Republican politicians, including Trump, Herschel Walker, and Ron DeSantis. He is not with the company anymore but headlines always refer to him as 'Home Depot Co founder' despite company's desire to remove itself from him.

Brand Visibility Risk

5

High search volumes, and likely vulnerable to boycotts with many alternatives around.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Home Depot

HD

4.2

Companies list

Public Statements Risk

4

The CEO, Ted Decker, is still covered less than founders Bernie Marcus and Arthur Blank. Both on the company site, in press releases, and on social media, the company mentions ESG and eco-initiatives. Actor Tyrese Gibson is suing the company for a racial profiling incident at one of its locations. And Bernie Marcus donates enough to get reliably covered in the news.

Political Contributions Risk

4

The company and its senior executives are the highest contributors in the retail sector, and have partisan donations that moderately'favor Republicans. Home Depot's founder has received press for contributing $60 million to Republicans.

Political Dichotomy Risk

4

The company leans Republican and has a right-leaning, but slightly more moderate, consumer base. Both brand reputation and climate change are listed as risk factors in the company's 10K. Climate change as a risk factor creates a natural tension for a firm considered as a lifestyle brand with many rural and right-leaning customers. Additionally, the overwhelming majority of Home Depot locations are in the United States. They have stores in each state and several territories. As most of their revenue comes from these locations, it opens them up to significant risk related to shifting consumer opinion related to the political climate.

Associational Risk

4

The riskiest association is with the co founder, Bernie Marcus, who is a billionaire conservative who has donated millions to Republican politicians, including Trump, Herschel Walker, and Ron DeSantis. He is not with the company anymore but headlines always refer to him as 'Home Depot Co founder' despite company's desire to remove itself from him.

Brand Visibility Risk

5

High search volumes, and likely vulnerable to boycotts with many alternatives around.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Home Depot

HD

4.2

Companies list

Public Statements Risk

4

The CEO, Ted Decker, is still covered less than founders Bernie Marcus and Arthur Blank. Both on the company site, in press releases, and on social media, the company mentions ESG and eco-initiatives. Actor Tyrese Gibson is suing the company for a racial profiling incident at one of its locations. And Bernie Marcus donates enough to get reliably covered in the news.

Political Contributions Risk

4

The company and its senior executives are the highest contributors in the retail sector, and have partisan donations that moderately'favor Republicans. Home Depot's founder has received press for contributing $60 million to Republicans.

Political Dichotomy Risk

4

The company leans Republican and has a right-leaning, but slightly more moderate, consumer base. Both brand reputation and climate change are listed as risk factors in the company's 10K. Climate change as a risk factor creates a natural tension for a firm considered as a lifestyle brand with many rural and right-leaning customers. Additionally, the overwhelming majority of Home Depot locations are in the United States. They have stores in each state and several territories. As most of their revenue comes from these locations, it opens them up to significant risk related to shifting consumer opinion related to the political climate.

Associational Risk

4

The riskiest association is with the co founder, Bernie Marcus, who is a billionaire conservative who has donated millions to Republican politicians, including Trump, Herschel Walker, and Ron DeSantis. He is not with the company anymore but headlines always refer to him as 'Home Depot Co founder' despite company's desire to remove itself from him.

Brand Visibility Risk

5

High search volumes, and likely vulnerable to boycotts with many alternatives around.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Home Depot

HD

4.2

Companies list

Public Statements Risk

4

The CEO, Ted Decker, is still covered less than founders Bernie Marcus and Arthur Blank. Both on the company site, in press releases, and on social media, the company mentions ESG and eco-initiatives. Actor Tyrese Gibson is suing the company for a racial profiling incident at one of its locations. And Bernie Marcus donates enough to get reliably covered in the news.

Political Contributions Risk

4

The company and its senior executives are the highest contributors in the retail sector, and have partisan donations that moderately'favor Republicans. Home Depot's founder has received press for contributing $60 million to Republicans.

Political Dichotomy Risk

4

The company leans Republican and has a right-leaning, but slightly more moderate, consumer base. Both brand reputation and climate change are listed as risk factors in the company's 10K. Climate change as a risk factor creates a natural tension for a firm considered as a lifestyle brand with many rural and right-leaning customers. Additionally, the overwhelming majority of Home Depot locations are in the United States. They have stores in each state and several territories. As most of their revenue comes from these locations, it opens them up to significant risk related to shifting consumer opinion related to the political climate.

Associational Risk

4

The riskiest association is with the co founder, Bernie Marcus, who is a billionaire conservative who has donated millions to Republican politicians, including Trump, Herschel Walker, and Ron DeSantis. He is not with the company anymore but headlines always refer to him as 'Home Depot Co founder' despite company's desire to remove itself from him.

Brand Visibility Risk

5

High search volumes, and likely vulnerable to boycotts with many alternatives around.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Home Depot

Public Statements Risk

Political Contributions Risk

Political Dichotomy Risk

Associational Risk

Brand Visibility Risk

Political Hazard (pH) Ratings Explained

Public Statements Risk

Political Dichotomy Risk

Political Contributions Risk

Associational Risk

Brand Visibility Risk

Home Depot

Public Statements Risk

Political Contributions Risk

Political Dichotomy Risk

Associational Risk

Brand Visibility Risk

Political Hazard (pH) Ratings Explained

Public Statements Risk

Political Dichotomy Risk

Political Contributions Risk

Associational Risk

Brand Visibility Risk

Home Depot

Public Statements Risk

Political Contributions Risk

Political Dichotomy Risk

Associational Risk

Brand Visibility Risk

Political Hazard (pH) Ratings Explained

Public Statements Risk

Political Dichotomy Risk

Political Contributions Risk

Associational Risk

Brand Visibility Risk

Home Depot

Public Statements Risk

Political Contributions Risk

Political Dichotomy Risk

Associational Risk

Brand Visibility Risk

Political Hazard (pH) Ratings Explained

Public Statements Risk

Political Dichotomy Risk

Political Contributions Risk

Associational Risk

Brand Visibility Risk

Home Depot

Public Statements Risk

Political Contributions Risk

Political Dichotomy Risk

Associational Risk

Brand Visibility Risk

Political Hazard (pH) Ratings Explained

Public Statements Risk

Political Dichotomy Risk

Political Contributions Risk

Associational Risk

Brand Visibility Risk

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