Warner Bros. Discovery

WBD
3.2
Companies list

Public Statements Risk

4

The CEO, David Zaslav, is well-known, and has been mentioned in a series of articles on the behind the scenes chaos at WBD and CNN in recent years. Generally, Zaslav has faced strong criticism for business decisions to evade paying residuals and taxes. He also made public statements regarding the SAG strikes, claiming that the company was "not glad." He was public about his 2020 donations to Democratic politicians and PACs. The firm was in talks with Paramount in December of 2023 on a possible merger. Their site specifically lists DEI and ESG as two of its values, linked to in the header menu.

Political Contributions Risk

3

Warner Bros discovery contributes with a substantial Blue skew at an almost 7:3 ratio with the overwhelming majority coming from the company itself. The company's contribution level is very high but ranks in the middle of the Communication Services sector where contribution levels are elevated. Contributions to controversial political figures Hillary Clinton, Kamala Harris, Nancy Pelosi, and Joe Biden elevate risk, along with contribution size and partisanship. Risk is mitigated when WBD's contributions are benchmarked to sector.

Political Dichotomy Risk

3

Warner Bros. Discovery has a large and politically diverse consumer base. While the firm contributes mostly to Democrats, they have also had a lot of recent press regarding writers strikes and the lack of c-suite diversity. While Warner Bros. Discovery acknowledges the risk of labor disruptions in their 10K, their response to the writers strikes of 2023 indicate a wedge between the company, their workers, and their blue consumers. The blue skew of donations indicate a further wedge between the brand and its red customers. While the nature of the entertainment industry and potential merger somewhat defends them against major blowback, this double dichotomy should not be overlooked.

Associational Risk

3

Warner Bros. Discovery's CEO's support for CNN's CEO amid backlash regarding the station's Trump town hall has received news coverage. Aside from this contention, research revealed no other noteworthy headlines or social media posts. Monetary contributions link the company to controversial politicians like Hillary Clinton, Kamala Harris, Nancy Pelosi, and Joe Biden.

Brand Visibility Risk

3

WBD is a media empire, with a sheer size and variety of holdings that give them moderate insulation from controversy. Brand awareness is high and their holdings are almost exclusively entertainment focused, which increases risk.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Warner Bros. Discovery

WBD
3.2
Companies list

Public Statements Risk

4

The CEO, David Zaslav, is well-known, and has been mentioned in a series of articles on the behind the scenes chaos at WBD and CNN in recent years. Generally, Zaslav has faced strong criticism for business decisions to evade paying residuals and taxes. He also made public statements regarding the SAG strikes, claiming that the company was "not glad." He was public about his 2020 donations to Democratic politicians and PACs. The firm was in talks with Paramount in December of 2023 on a possible merger. Their site specifically lists DEI and ESG as two of its values, linked to in the header menu.

Political Contributions Risk

3

Warner Bros discovery contributes with a substantial Blue skew at an almost 7:3 ratio with the overwhelming majority coming from the company itself. The company's contribution level is very high but ranks in the middle of the Communication Services sector where contribution levels are elevated. Contributions to controversial political figures Hillary Clinton, Kamala Harris, Nancy Pelosi, and Joe Biden elevate risk, along with contribution size and partisanship. Risk is mitigated when WBD's contributions are benchmarked to sector.

Political Dichotomy Risk

3

Warner Bros. Discovery has a large and politically diverse consumer base. While the firm contributes mostly to Democrats, they have also had a lot of recent press regarding writers strikes and the lack of c-suite diversity. While Warner Bros. Discovery acknowledges the risk of labor disruptions in their 10K, their response to the writers strikes of 2023 indicate a wedge between the company, their workers, and their blue consumers. The blue skew of donations indicate a further wedge between the brand and its red customers. While the nature of the entertainment industry and potential merger somewhat defends them against major blowback, this double dichotomy should not be overlooked.

Associational Risk

3

Warner Bros. Discovery's CEO's support for CNN's CEO amid backlash regarding the station's Trump town hall has received news coverage. Aside from this contention, research revealed no other noteworthy headlines or social media posts. Monetary contributions link the company to controversial politicians like Hillary Clinton, Kamala Harris, Nancy Pelosi, and Joe Biden.

Brand Visibility Risk

3

WBD is a media empire, with a sheer size and variety of holdings that give them moderate insulation from controversy. Brand awareness is high and their holdings are almost exclusively entertainment focused, which increases risk.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Warner Bros. Discovery

WBD
3.2
Companies list

Public Statements Risk

4

The CEO, David Zaslav, is well-known, and has been mentioned in a series of articles on the behind the scenes chaos at WBD and CNN in recent years. Generally, Zaslav has faced strong criticism for business decisions to evade paying residuals and taxes. He also made public statements regarding the SAG strikes, claiming that the company was "not glad." He was public about his 2020 donations to Democratic politicians and PACs. The firm was in talks with Paramount in December of 2023 on a possible merger. Their site specifically lists DEI and ESG as two of its values, linked to in the header menu.

Political Contributions Risk

3

Warner Bros discovery contributes with a substantial Blue skew at an almost 7:3 ratio with the overwhelming majority coming from the company itself. The company's contribution level is very high but ranks in the middle of the Communication Services sector where contribution levels are elevated. Contributions to controversial political figures Hillary Clinton, Kamala Harris, Nancy Pelosi, and Joe Biden elevate risk, along with contribution size and partisanship. Risk is mitigated when WBD's contributions are benchmarked to sector.

Political Dichotomy Risk

3

Warner Bros. Discovery has a large and politically diverse consumer base. While the firm contributes mostly to Democrats, they have also had a lot of recent press regarding writers strikes and the lack of c-suite diversity. While Warner Bros. Discovery acknowledges the risk of labor disruptions in their 10K, their response to the writers strikes of 2023 indicate a wedge between the company, their workers, and their blue consumers. The blue skew of donations indicate a further wedge between the brand and its red customers. While the nature of the entertainment industry and potential merger somewhat defends them against major blowback, this double dichotomy should not be overlooked.

Associational Risk

3

Warner Bros. Discovery's CEO's support for CNN's CEO amid backlash regarding the station's Trump town hall has received news coverage. Aside from this contention, research revealed no other noteworthy headlines or social media posts. Monetary contributions link the company to controversial politicians like Hillary Clinton, Kamala Harris, Nancy Pelosi, and Joe Biden.

Brand Visibility Risk

3

WBD is a media empire, with a sheer size and variety of holdings that give them moderate insulation from controversy. Brand awareness is high and their holdings are almost exclusively entertainment focused, which increases risk.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Warner Bros. Discovery

WBD
3.2
Companies list

Public Statements Risk

4

The CEO, David Zaslav, is well-known, and has been mentioned in a series of articles on the behind the scenes chaos at WBD and CNN in recent years. Generally, Zaslav has faced strong criticism for business decisions to evade paying residuals and taxes. He also made public statements regarding the SAG strikes, claiming that the company was "not glad." He was public about his 2020 donations to Democratic politicians and PACs. The firm was in talks with Paramount in December of 2023 on a possible merger. Their site specifically lists DEI and ESG as two of its values, linked to in the header menu.

Political Contributions Risk

3

Warner Bros discovery contributes with a substantial Blue skew at an almost 7:3 ratio with the overwhelming majority coming from the company itself. The company's contribution level is very high but ranks in the middle of the Communication Services sector where contribution levels are elevated. Contributions to controversial political figures Hillary Clinton, Kamala Harris, Nancy Pelosi, and Joe Biden elevate risk, along with contribution size and partisanship. Risk is mitigated when WBD's contributions are benchmarked to sector.

Political Dichotomy Risk

3

Warner Bros. Discovery has a large and politically diverse consumer base. While the firm contributes mostly to Democrats, they have also had a lot of recent press regarding writers strikes and the lack of c-suite diversity. While Warner Bros. Discovery acknowledges the risk of labor disruptions in their 10K, their response to the writers strikes of 2023 indicate a wedge between the company, their workers, and their blue consumers. The blue skew of donations indicate a further wedge between the brand and its red customers. While the nature of the entertainment industry and potential merger somewhat defends them against major blowback, this double dichotomy should not be overlooked.

Associational Risk

3

Warner Bros. Discovery's CEO's support for CNN's CEO amid backlash regarding the station's Trump town hall has received news coverage. Aside from this contention, research revealed no other noteworthy headlines or social media posts. Monetary contributions link the company to controversial politicians like Hillary Clinton, Kamala Harris, Nancy Pelosi, and Joe Biden.

Brand Visibility Risk

3

WBD is a media empire, with a sheer size and variety of holdings that give them moderate insulation from controversy. Brand awareness is high and their holdings are almost exclusively entertainment focused, which increases risk.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Warner Bros. Discovery

WBD
3.2
Companies list

Public Statements Risk

4

The CEO, David Zaslav, is well-known, and has been mentioned in a series of articles on the behind the scenes chaos at WBD and CNN in recent years. Generally, Zaslav has faced strong criticism for business decisions to evade paying residuals and taxes. He also made public statements regarding the SAG strikes, claiming that the company was "not glad." He was public about his 2020 donations to Democratic politicians and PACs. The firm was in talks with Paramount in December of 2023 on a possible merger. Their site specifically lists DEI and ESG as two of its values, linked to in the header menu.

Political Contributions Risk

3

Warner Bros discovery contributes with a substantial Blue skew at an almost 7:3 ratio with the overwhelming majority coming from the company itself. The company's contribution level is very high but ranks in the middle of the Communication Services sector where contribution levels are elevated. Contributions to controversial political figures Hillary Clinton, Kamala Harris, Nancy Pelosi, and Joe Biden elevate risk, along with contribution size and partisanship. Risk is mitigated when WBD's contributions are benchmarked to sector.

Political Dichotomy Risk

3

Warner Bros. Discovery has a large and politically diverse consumer base. While the firm contributes mostly to Democrats, they have also had a lot of recent press regarding writers strikes and the lack of c-suite diversity. While Warner Bros. Discovery acknowledges the risk of labor disruptions in their 10K, their response to the writers strikes of 2023 indicate a wedge between the company, their workers, and their blue consumers. The blue skew of donations indicate a further wedge between the brand and its red customers. While the nature of the entertainment industry and potential merger somewhat defends them against major blowback, this double dichotomy should not be overlooked.

Associational Risk

3

Warner Bros. Discovery's CEO's support for CNN's CEO amid backlash regarding the station's Trump town hall has received news coverage. Aside from this contention, research revealed no other noteworthy headlines or social media posts. Monetary contributions link the company to controversial politicians like Hillary Clinton, Kamala Harris, Nancy Pelosi, and Joe Biden.

Brand Visibility Risk

3

WBD is a media empire, with a sheer size and variety of holdings that give them moderate insulation from controversy. Brand awareness is high and their holdings are almost exclusively entertainment focused, which increases risk.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO