JM Smucker

SJM
3.7
Companies list

Public Statements Risk

3

Current CEO is Mark Smucker who is relatively high-profile. During his time as CEO, Smucker has focused on reaching customers through social media and improving the company's social responsibility, sustainability, and environmental protection efforts. Overall, the company keeps itself out of trouble with ethics and political matters through social media and public statements.

Political Contributions Risk

5

JM Smucker makes political donations with a disproportionate Republican skew with almost all donations coming from senior executives. The company's combined contribution ratio is very high, although it is consistent with the upper level of contributors in the Consumer Staples sector. Overall contribution size as well as extreme partisanship make their risk very high.

Political Dichotomy Risk

4

Due to the large and diverse customer base that JM Smucker has, the political makeup of its consumers varies greatly. JM Smucker emphasizes in its 10K the risk of brand perception, which they acknowledge is extremely important to the integrity and profits of the corporation. That said, the brand mainly contributes to Republicans, but they keep their marketing campaigns and consumer facing products neutral. Acknowledging brand perception as a risk means they are likely to correct or respond effectively to any press related to their political contributions, which remain the greatest risk on that front.

Associational Risk

3

The company has donated to an organization which was involved with the FEC complaint against Frank LaRose, Ohio Secretary of State and U.S. Senate candidate. But this does not necessarily constitute an association with the politician. There is no evidence of associations with celebrities or politicians on their social media pages. The company has donated to Donald Trump.

Brand Visibility Risk

3

Product-based brand with a "house of brands" branding strategy, leading to lower overall brand risk, as the brand name is not used to sell many of its products. Its brand has relatively large awareness, as seen on Google search trends, which does increase their risk somewhat.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

JM Smucker

SJM
3.7
Companies list

Public Statements Risk

3

Current CEO is Mark Smucker who is relatively high-profile. During his time as CEO, Smucker has focused on reaching customers through social media and improving the company's social responsibility, sustainability, and environmental protection efforts. Overall, the company keeps itself out of trouble with ethics and political matters through social media and public statements.

Political Contributions Risk

5

JM Smucker makes political donations with a disproportionate Republican skew with almost all donations coming from senior executives. The company's combined contribution ratio is very high, although it is consistent with the upper level of contributors in the Consumer Staples sector. Overall contribution size as well as extreme partisanship make their risk very high.

Political Dichotomy Risk

4

Due to the large and diverse customer base that JM Smucker has, the political makeup of its consumers varies greatly. JM Smucker emphasizes in its 10K the risk of brand perception, which they acknowledge is extremely important to the integrity and profits of the corporation. That said, the brand mainly contributes to Republicans, but they keep their marketing campaigns and consumer facing products neutral. Acknowledging brand perception as a risk means they are likely to correct or respond effectively to any press related to their political contributions, which remain the greatest risk on that front.

Associational Risk

3

The company has donated to an organization which was involved with the FEC complaint against Frank LaRose, Ohio Secretary of State and U.S. Senate candidate. But this does not necessarily constitute an association with the politician. There is no evidence of associations with celebrities or politicians on their social media pages. The company has donated to Donald Trump.

Brand Visibility Risk

3

Product-based brand with a "house of brands" branding strategy, leading to lower overall brand risk, as the brand name is not used to sell many of its products. Its brand has relatively large awareness, as seen on Google search trends, which does increase their risk somewhat.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

JM Smucker

SJM
3.7
Companies list

Public Statements Risk

3

Current CEO is Mark Smucker who is relatively high-profile. During his time as CEO, Smucker has focused on reaching customers through social media and improving the company's social responsibility, sustainability, and environmental protection efforts. Overall, the company keeps itself out of trouble with ethics and political matters through social media and public statements.

Political Contributions Risk

5

JM Smucker makes political donations with a disproportionate Republican skew with almost all donations coming from senior executives. The company's combined contribution ratio is very high, although it is consistent with the upper level of contributors in the Consumer Staples sector. Overall contribution size as well as extreme partisanship make their risk very high.

Political Dichotomy Risk

4

Due to the large and diverse customer base that JM Smucker has, the political makeup of its consumers varies greatly. JM Smucker emphasizes in its 10K the risk of brand perception, which they acknowledge is extremely important to the integrity and profits of the corporation. That said, the brand mainly contributes to Republicans, but they keep their marketing campaigns and consumer facing products neutral. Acknowledging brand perception as a risk means they are likely to correct or respond effectively to any press related to their political contributions, which remain the greatest risk on that front.

Associational Risk

3

The company has donated to an organization which was involved with the FEC complaint against Frank LaRose, Ohio Secretary of State and U.S. Senate candidate. But this does not necessarily constitute an association with the politician. There is no evidence of associations with celebrities or politicians on their social media pages. The company has donated to Donald Trump.

Brand Visibility Risk

3

Product-based brand with a "house of brands" branding strategy, leading to lower overall brand risk, as the brand name is not used to sell many of its products. Its brand has relatively large awareness, as seen on Google search trends, which does increase their risk somewhat.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

JM Smucker

SJM
3.7
Companies list

Public Statements Risk

3

Current CEO is Mark Smucker who is relatively high-profile. During his time as CEO, Smucker has focused on reaching customers through social media and improving the company's social responsibility, sustainability, and environmental protection efforts. Overall, the company keeps itself out of trouble with ethics and political matters through social media and public statements.

Political Contributions Risk

5

JM Smucker makes political donations with a disproportionate Republican skew with almost all donations coming from senior executives. The company's combined contribution ratio is very high, although it is consistent with the upper level of contributors in the Consumer Staples sector. Overall contribution size as well as extreme partisanship make their risk very high.

Political Dichotomy Risk

4

Due to the large and diverse customer base that JM Smucker has, the political makeup of its consumers varies greatly. JM Smucker emphasizes in its 10K the risk of brand perception, which they acknowledge is extremely important to the integrity and profits of the corporation. That said, the brand mainly contributes to Republicans, but they keep their marketing campaigns and consumer facing products neutral. Acknowledging brand perception as a risk means they are likely to correct or respond effectively to any press related to their political contributions, which remain the greatest risk on that front.

Associational Risk

3

The company has donated to an organization which was involved with the FEC complaint against Frank LaRose, Ohio Secretary of State and U.S. Senate candidate. But this does not necessarily constitute an association with the politician. There is no evidence of associations with celebrities or politicians on their social media pages. The company has donated to Donald Trump.

Brand Visibility Risk

3

Product-based brand with a "house of brands" branding strategy, leading to lower overall brand risk, as the brand name is not used to sell many of its products. Its brand has relatively large awareness, as seen on Google search trends, which does increase their risk somewhat.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

JM Smucker

SJM
3.7
Companies list

Public Statements Risk

3

Current CEO is Mark Smucker who is relatively high-profile. During his time as CEO, Smucker has focused on reaching customers through social media and improving the company's social responsibility, sustainability, and environmental protection efforts. Overall, the company keeps itself out of trouble with ethics and political matters through social media and public statements.

Political Contributions Risk

5

JM Smucker makes political donations with a disproportionate Republican skew with almost all donations coming from senior executives. The company's combined contribution ratio is very high, although it is consistent with the upper level of contributors in the Consumer Staples sector. Overall contribution size as well as extreme partisanship make their risk very high.

Political Dichotomy Risk

4

Due to the large and diverse customer base that JM Smucker has, the political makeup of its consumers varies greatly. JM Smucker emphasizes in its 10K the risk of brand perception, which they acknowledge is extremely important to the integrity and profits of the corporation. That said, the brand mainly contributes to Republicans, but they keep their marketing campaigns and consumer facing products neutral. Acknowledging brand perception as a risk means they are likely to correct or respond effectively to any press related to their political contributions, which remain the greatest risk on that front.

Associational Risk

3

The company has donated to an organization which was involved with the FEC complaint against Frank LaRose, Ohio Secretary of State and U.S. Senate candidate. But this does not necessarily constitute an association with the politician. There is no evidence of associations with celebrities or politicians on their social media pages. The company has donated to Donald Trump.

Brand Visibility Risk

3

Product-based brand with a "house of brands" branding strategy, leading to lower overall brand risk, as the brand name is not used to sell many of its products. Its brand has relatively large awareness, as seen on Google search trends, which does increase their risk somewhat.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO