Hilton

HLT
3.8
Companies list

Public Statements Risk

3

Both the Hilton family and their namesake firm are high profile. The CEO, Chris Nassetta, spoke out against Trump in 2020 regarding his positions on vaccines and the pandemic. Nassetta voices his opinion, respectfully, without directly siding with either party. Despite attempts at neutrality, however, making any political statements elevates pH to a moderate level.

Political Contributions Risk

4

Contributions are the highest in the industry, with a slight Democratic skew. Contributions are 2:1 PAC:Executive. Contributions made to controversial figure Hillary Clinton many years ago. Hilton's contribution partisanship is consistent with similar brands, yet annual contribution totals have been dropping consistently for Hilton. pH risk is elevated by recipient but mitigated by industry trends and declining contribution size.

Political Dichotomy Risk

4

Hilton operates throughout the United States, creating a politically diverse customer base. Yet contributions lean Democratic. The company states that one of its risk factors stems from the competitive nature of the hospitality business where there are competing brands and close substitutes with minimal switching challenges. The company faced boycott threats in 2021 due to plans to demolish a religious symbol for Muslims located in China.

Associational Risk

4

Great-granddaughter of Hilton founder Conrad Hilton is Paris Hilton, mainstream celebrity who poses substantial risk to the company. The company's Instagram page includes posts featuring Paris promoting the brand. There is no shortage of press coverage surrounding historical controversial comments made by Paris Hilton (including racist and anti-gay statements), and she has publicly announced that she voted for Donald Trump in the 2016 presidential election. Paris Hilton is a polarizing figure who creates substantial risk for the brand.

Brand Visibility Risk

4

Hilton commands high brand visibility, particularly in the hospitality industry. As somewhat of a lifestyle, premium brand, Hilton's integrity matters to its consumers, likely driving sales based on familiarity and confidence.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Hilton

HLT
3.8
Companies list

Public Statements Risk

3

Both the Hilton family and their namesake firm are high profile. The CEO, Chris Nassetta, spoke out against Trump in 2020 regarding his positions on vaccines and the pandemic. Nassetta voices his opinion, respectfully, without directly siding with either party. Despite attempts at neutrality, however, making any political statements elevates pH to a moderate level.

Political Contributions Risk

4

Contributions are the highest in the industry, with a slight Democratic skew. Contributions are 2:1 PAC:Executive. Contributions made to controversial figure Hillary Clinton many years ago. Hilton's contribution partisanship is consistent with similar brands, yet annual contribution totals have been dropping consistently for Hilton. pH risk is elevated by recipient but mitigated by industry trends and declining contribution size.

Political Dichotomy Risk

4

Hilton operates throughout the United States, creating a politically diverse customer base. Yet contributions lean Democratic. The company states that one of its risk factors stems from the competitive nature of the hospitality business where there are competing brands and close substitutes with minimal switching challenges. The company faced boycott threats in 2021 due to plans to demolish a religious symbol for Muslims located in China.

Associational Risk

4

Great-granddaughter of Hilton founder Conrad Hilton is Paris Hilton, mainstream celebrity who poses substantial risk to the company. The company's Instagram page includes posts featuring Paris promoting the brand. There is no shortage of press coverage surrounding historical controversial comments made by Paris Hilton (including racist and anti-gay statements), and she has publicly announced that she voted for Donald Trump in the 2016 presidential election. Paris Hilton is a polarizing figure who creates substantial risk for the brand.

Brand Visibility Risk

4

Hilton commands high brand visibility, particularly in the hospitality industry. As somewhat of a lifestyle, premium brand, Hilton's integrity matters to its consumers, likely driving sales based on familiarity and confidence.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Hilton

HLT
3.8
Companies list

Public Statements Risk

3

Both the Hilton family and their namesake firm are high profile. The CEO, Chris Nassetta, spoke out against Trump in 2020 regarding his positions on vaccines and the pandemic. Nassetta voices his opinion, respectfully, without directly siding with either party. Despite attempts at neutrality, however, making any political statements elevates pH to a moderate level.

Political Contributions Risk

4

Contributions are the highest in the industry, with a slight Democratic skew. Contributions are 2:1 PAC:Executive. Contributions made to controversial figure Hillary Clinton many years ago. Hilton's contribution partisanship is consistent with similar brands, yet annual contribution totals have been dropping consistently for Hilton. pH risk is elevated by recipient but mitigated by industry trends and declining contribution size.

Political Dichotomy Risk

4

Hilton operates throughout the United States, creating a politically diverse customer base. Yet contributions lean Democratic. The company states that one of its risk factors stems from the competitive nature of the hospitality business where there are competing brands and close substitutes with minimal switching challenges. The company faced boycott threats in 2021 due to plans to demolish a religious symbol for Muslims located in China.

Associational Risk

4

Great-granddaughter of Hilton founder Conrad Hilton is Paris Hilton, mainstream celebrity who poses substantial risk to the company. The company's Instagram page includes posts featuring Paris promoting the brand. There is no shortage of press coverage surrounding historical controversial comments made by Paris Hilton (including racist and anti-gay statements), and she has publicly announced that she voted for Donald Trump in the 2016 presidential election. Paris Hilton is a polarizing figure who creates substantial risk for the brand.

Brand Visibility Risk

4

Hilton commands high brand visibility, particularly in the hospitality industry. As somewhat of a lifestyle, premium brand, Hilton's integrity matters to its consumers, likely driving sales based on familiarity and confidence.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Hilton

HLT
3.8
Companies list

Public Statements Risk

3

Both the Hilton family and their namesake firm are high profile. The CEO, Chris Nassetta, spoke out against Trump in 2020 regarding his positions on vaccines and the pandemic. Nassetta voices his opinion, respectfully, without directly siding with either party. Despite attempts at neutrality, however, making any political statements elevates pH to a moderate level.

Political Contributions Risk

4

Contributions are the highest in the industry, with a slight Democratic skew. Contributions are 2:1 PAC:Executive. Contributions made to controversial figure Hillary Clinton many years ago. Hilton's contribution partisanship is consistent with similar brands, yet annual contribution totals have been dropping consistently for Hilton. pH risk is elevated by recipient but mitigated by industry trends and declining contribution size.

Political Dichotomy Risk

4

Hilton operates throughout the United States, creating a politically diverse customer base. Yet contributions lean Democratic. The company states that one of its risk factors stems from the competitive nature of the hospitality business where there are competing brands and close substitutes with minimal switching challenges. The company faced boycott threats in 2021 due to plans to demolish a religious symbol for Muslims located in China.

Associational Risk

4

Great-granddaughter of Hilton founder Conrad Hilton is Paris Hilton, mainstream celebrity who poses substantial risk to the company. The company's Instagram page includes posts featuring Paris promoting the brand. There is no shortage of press coverage surrounding historical controversial comments made by Paris Hilton (including racist and anti-gay statements), and she has publicly announced that she voted for Donald Trump in the 2016 presidential election. Paris Hilton is a polarizing figure who creates substantial risk for the brand.

Brand Visibility Risk

4

Hilton commands high brand visibility, particularly in the hospitality industry. As somewhat of a lifestyle, premium brand, Hilton's integrity matters to its consumers, likely driving sales based on familiarity and confidence.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Hilton

HLT
3.8
Companies list

Public Statements Risk

3

Both the Hilton family and their namesake firm are high profile. The CEO, Chris Nassetta, spoke out against Trump in 2020 regarding his positions on vaccines and the pandemic. Nassetta voices his opinion, respectfully, without directly siding with either party. Despite attempts at neutrality, however, making any political statements elevates pH to a moderate level.

Political Contributions Risk

4

Contributions are the highest in the industry, with a slight Democratic skew. Contributions are 2:1 PAC:Executive. Contributions made to controversial figure Hillary Clinton many years ago. Hilton's contribution partisanship is consistent with similar brands, yet annual contribution totals have been dropping consistently for Hilton. pH risk is elevated by recipient but mitigated by industry trends and declining contribution size.

Political Dichotomy Risk

4

Hilton operates throughout the United States, creating a politically diverse customer base. Yet contributions lean Democratic. The company states that one of its risk factors stems from the competitive nature of the hospitality business where there are competing brands and close substitutes with minimal switching challenges. The company faced boycott threats in 2021 due to plans to demolish a religious symbol for Muslims located in China.

Associational Risk

4

Great-granddaughter of Hilton founder Conrad Hilton is Paris Hilton, mainstream celebrity who poses substantial risk to the company. The company's Instagram page includes posts featuring Paris promoting the brand. There is no shortage of press coverage surrounding historical controversial comments made by Paris Hilton (including racist and anti-gay statements), and she has publicly announced that she voted for Donald Trump in the 2016 presidential election. Paris Hilton is a polarizing figure who creates substantial risk for the brand.

Brand Visibility Risk

4

Hilton commands high brand visibility, particularly in the hospitality industry. As somewhat of a lifestyle, premium brand, Hilton's integrity matters to its consumers, likely driving sales based on familiarity and confidence.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO