Adobe

ADBE
2.8
Companies list

Public Statements Risk

4

Adobe is a high profile company; Shantanu Narayen is the current CEO. Narayen was appointed by Barack Obama to his Management Advisory Board and currently serves as lead director at Pfizer. Additionally, Adobe was mandated to pay $3 million in penalties for giving out kickbacks in 2023. The company's site mentions both sustainability (under Corporate Responsibility) and DEI in the footer.

Political Contributions Risk

3

Adobe Systems contributes overwhelmingly to Blue causes, almost entirely through senior executives. Contribution size is high but in the middle-of-the-pack compared with other Information Technology sector companies. Partisanship is strong but that is fairly common amongst close competitors like Salesforce and Fair Isaac. They make contributions to controversial figures Joe Biden and Kamala Harris. Partisanship and contribution size raise risk but are mitigated when compared to the sector.

Political Dichotomy Risk

2

Adobe's customer base is politically varied as its products have diverse users and applications, creating broad demand. Adobe Systems has listed in its10K that one of the many risk factors the company faces stems from new AI technology and the possibility that their product can be used to create misleading content that could damage the company's brand. Other than that, the company has not made any major political statements and has had a neutral political stance besides senior executive donations.

Associational Risk

3

Adobe has highly left leaning contributions, with a significant magnitude of resources directed to the Democratic Congressional Campaign Committee. Other contributions include Joe Biden and Kamalaa Harris. Besides this, there are no notable relations with high profile politicians or public figures. Top executives do not have any troubling histories either. Social media pages do not show relations with any influencers or celebrities. Overall, partisanship increases risk profile but the overall independent nature counterbalances, yielding a moderate risk level.

Brand Visibility Risk

3

Adobe has strong brand awareness across many industries, however, as a largely B2B company, it is insulated from controversy. It sells industry-standard products that have high switching costs. Despite its visibility and involvement in creative fields, which could be seen as more values-based than other industries, its risk is moderate.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Adobe

ADBE
2.8
Companies list

Public Statements Risk

4

Adobe is a high profile company; Shantanu Narayen is the current CEO. Narayen was appointed by Barack Obama to his Management Advisory Board and currently serves as lead director at Pfizer. Additionally, Adobe was mandated to pay $3 million in penalties for giving out kickbacks in 2023. The company's site mentions both sustainability (under Corporate Responsibility) and DEI in the footer.

Political Contributions Risk

3

Adobe Systems contributes overwhelmingly to Blue causes, almost entirely through senior executives. Contribution size is high but in the middle-of-the-pack compared with other Information Technology sector companies. Partisanship is strong but that is fairly common amongst close competitors like Salesforce and Fair Isaac. They make contributions to controversial figures Joe Biden and Kamala Harris. Partisanship and contribution size raise risk but are mitigated when compared to the sector.

Political Dichotomy Risk

2

Adobe's customer base is politically varied as its products have diverse users and applications, creating broad demand. Adobe Systems has listed in its10K that one of the many risk factors the company faces stems from new AI technology and the possibility that their product can be used to create misleading content that could damage the company's brand. Other than that, the company has not made any major political statements and has had a neutral political stance besides senior executive donations.

Associational Risk

3

Adobe has highly left leaning contributions, with a significant magnitude of resources directed to the Democratic Congressional Campaign Committee. Other contributions include Joe Biden and Kamalaa Harris. Besides this, there are no notable relations with high profile politicians or public figures. Top executives do not have any troubling histories either. Social media pages do not show relations with any influencers or celebrities. Overall, partisanship increases risk profile but the overall independent nature counterbalances, yielding a moderate risk level.

Brand Visibility Risk

3

Adobe has strong brand awareness across many industries, however, as a largely B2B company, it is insulated from controversy. It sells industry-standard products that have high switching costs. Despite its visibility and involvement in creative fields, which could be seen as more values-based than other industries, its risk is moderate.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Adobe

ADBE
2.8
Companies list

Public Statements Risk

4

Adobe is a high profile company; Shantanu Narayen is the current CEO. Narayen was appointed by Barack Obama to his Management Advisory Board and currently serves as lead director at Pfizer. Additionally, Adobe was mandated to pay $3 million in penalties for giving out kickbacks in 2023. The company's site mentions both sustainability (under Corporate Responsibility) and DEI in the footer.

Political Contributions Risk

3

Adobe Systems contributes overwhelmingly to Blue causes, almost entirely through senior executives. Contribution size is high but in the middle-of-the-pack compared with other Information Technology sector companies. Partisanship is strong but that is fairly common amongst close competitors like Salesforce and Fair Isaac. They make contributions to controversial figures Joe Biden and Kamala Harris. Partisanship and contribution size raise risk but are mitigated when compared to the sector.

Political Dichotomy Risk

2

Adobe's customer base is politically varied as its products have diverse users and applications, creating broad demand. Adobe Systems has listed in its10K that one of the many risk factors the company faces stems from new AI technology and the possibility that their product can be used to create misleading content that could damage the company's brand. Other than that, the company has not made any major political statements and has had a neutral political stance besides senior executive donations.

Associational Risk

3

Adobe has highly left leaning contributions, with a significant magnitude of resources directed to the Democratic Congressional Campaign Committee. Other contributions include Joe Biden and Kamalaa Harris. Besides this, there are no notable relations with high profile politicians or public figures. Top executives do not have any troubling histories either. Social media pages do not show relations with any influencers or celebrities. Overall, partisanship increases risk profile but the overall independent nature counterbalances, yielding a moderate risk level.

Brand Visibility Risk

3

Adobe has strong brand awareness across many industries, however, as a largely B2B company, it is insulated from controversy. It sells industry-standard products that have high switching costs. Despite its visibility and involvement in creative fields, which could be seen as more values-based than other industries, its risk is moderate.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Adobe

ADBE
2.8
Companies list

Public Statements Risk

4

Adobe is a high profile company; Shantanu Narayen is the current CEO. Narayen was appointed by Barack Obama to his Management Advisory Board and currently serves as lead director at Pfizer. Additionally, Adobe was mandated to pay $3 million in penalties for giving out kickbacks in 2023. The company's site mentions both sustainability (under Corporate Responsibility) and DEI in the footer.

Political Contributions Risk

3

Adobe Systems contributes overwhelmingly to Blue causes, almost entirely through senior executives. Contribution size is high but in the middle-of-the-pack compared with other Information Technology sector companies. Partisanship is strong but that is fairly common amongst close competitors like Salesforce and Fair Isaac. They make contributions to controversial figures Joe Biden and Kamala Harris. Partisanship and contribution size raise risk but are mitigated when compared to the sector.

Political Dichotomy Risk

2

Adobe's customer base is politically varied as its products have diverse users and applications, creating broad demand. Adobe Systems has listed in its10K that one of the many risk factors the company faces stems from new AI technology and the possibility that their product can be used to create misleading content that could damage the company's brand. Other than that, the company has not made any major political statements and has had a neutral political stance besides senior executive donations.

Associational Risk

3

Adobe has highly left leaning contributions, with a significant magnitude of resources directed to the Democratic Congressional Campaign Committee. Other contributions include Joe Biden and Kamalaa Harris. Besides this, there are no notable relations with high profile politicians or public figures. Top executives do not have any troubling histories either. Social media pages do not show relations with any influencers or celebrities. Overall, partisanship increases risk profile but the overall independent nature counterbalances, yielding a moderate risk level.

Brand Visibility Risk

3

Adobe has strong brand awareness across many industries, however, as a largely B2B company, it is insulated from controversy. It sells industry-standard products that have high switching costs. Despite its visibility and involvement in creative fields, which could be seen as more values-based than other industries, its risk is moderate.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Adobe

ADBE
2.8
Companies list

Public Statements Risk

4

Adobe is a high profile company; Shantanu Narayen is the current CEO. Narayen was appointed by Barack Obama to his Management Advisory Board and currently serves as lead director at Pfizer. Additionally, Adobe was mandated to pay $3 million in penalties for giving out kickbacks in 2023. The company's site mentions both sustainability (under Corporate Responsibility) and DEI in the footer.

Political Contributions Risk

3

Adobe Systems contributes overwhelmingly to Blue causes, almost entirely through senior executives. Contribution size is high but in the middle-of-the-pack compared with other Information Technology sector companies. Partisanship is strong but that is fairly common amongst close competitors like Salesforce and Fair Isaac. They make contributions to controversial figures Joe Biden and Kamala Harris. Partisanship and contribution size raise risk but are mitigated when compared to the sector.

Political Dichotomy Risk

2

Adobe's customer base is politically varied as its products have diverse users and applications, creating broad demand. Adobe Systems has listed in its10K that one of the many risk factors the company faces stems from new AI technology and the possibility that their product can be used to create misleading content that could damage the company's brand. Other than that, the company has not made any major political statements and has had a neutral political stance besides senior executive donations.

Associational Risk

3

Adobe has highly left leaning contributions, with a significant magnitude of resources directed to the Democratic Congressional Campaign Committee. Other contributions include Joe Biden and Kamalaa Harris. Besides this, there are no notable relations with high profile politicians or public figures. Top executives do not have any troubling histories either. Social media pages do not show relations with any influencers or celebrities. Overall, partisanship increases risk profile but the overall independent nature counterbalances, yielding a moderate risk level.

Brand Visibility Risk

3

Adobe has strong brand awareness across many industries, however, as a largely B2B company, it is insulated from controversy. It sells industry-standard products that have high switching costs. Despite its visibility and involvement in creative fields, which could be seen as more values-based than other industries, its risk is moderate.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO