Marriott

MAR
3
Companies list

Public Statements Risk

3

Marriott is making a strong effort to expand its business in China at a moment when China-US political tensions are rising, creating significant risk. However, the current CEO, Anthony Capuano, is a low profile executive. He does have some social media presence on LinkedIn, Instagram and Facebook, but he does not appear to post often or be particuraly active. The company stays neutral on social media, not posting with any identifiable affiliation to a particular party. The company's website mentions sustainability and DEI in the About section.

Political Contributions Risk

4

Contributes to both parties equally with a very slight Republican skew and a majority of donations coming from the company. Combined contribution level is very high and ranks among the highest in the Consumer Discretionary sector. Contributions to controversial political figures include Mitt Romney and Amy Klobuchar. The firm's risk is elevated by magnitude but mitigated by bipartisanship.

Political Dichotomy Risk

3

Marriott has a wide, politically diverse consumer base. The company also is known for customer loyalty. While Marriot and its senior executives contribute equally to both parties, one large contribution to a hot-button candidate could trigger a boycott and alienate a large chunk of the company's customer base. Research, however, did not reveal Marriott making politically hazardous public statements or entering into risky marketing campaigns.

Associational Risk

2

The company has publicly announced an intent to avoid political controversy, and based on our research, it has done so. Research also did not reveal any risky associations on social media. Contributions to Mitt Romney pose some risk because Romney has faced criticism for voting to impeach President Trump.

Brand Visibility Risk

3

Marriot is a large travel and hotel company. The company has a wide variety of subsidiary brands, most of which feature the Marriot name.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Marriott

MAR
3
Companies list

Public Statements Risk

3

Marriott is making a strong effort to expand its business in China at a moment when China-US political tensions are rising, creating significant risk. However, the current CEO, Anthony Capuano, is a low profile executive. He does have some social media presence on LinkedIn, Instagram and Facebook, but he does not appear to post often or be particuraly active. The company stays neutral on social media, not posting with any identifiable affiliation to a particular party. The company's website mentions sustainability and DEI in the About section.

Political Contributions Risk

4

Contributes to both parties equally with a very slight Republican skew and a majority of donations coming from the company. Combined contribution level is very high and ranks among the highest in the Consumer Discretionary sector. Contributions to controversial political figures include Mitt Romney and Amy Klobuchar. The firm's risk is elevated by magnitude but mitigated by bipartisanship.

Political Dichotomy Risk

3

Marriott has a wide, politically diverse consumer base. The company also is known for customer loyalty. While Marriot and its senior executives contribute equally to both parties, one large contribution to a hot-button candidate could trigger a boycott and alienate a large chunk of the company's customer base. Research, however, did not reveal Marriott making politically hazardous public statements or entering into risky marketing campaigns.

Associational Risk

2

The company has publicly announced an intent to avoid political controversy, and based on our research, it has done so. Research also did not reveal any risky associations on social media. Contributions to Mitt Romney pose some risk because Romney has faced criticism for voting to impeach President Trump.

Brand Visibility Risk

3

Marriot is a large travel and hotel company. The company has a wide variety of subsidiary brands, most of which feature the Marriot name.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Marriott

MAR
3
Companies list

Public Statements Risk

3

Marriott is making a strong effort to expand its business in China at a moment when China-US political tensions are rising, creating significant risk. However, the current CEO, Anthony Capuano, is a low profile executive. He does have some social media presence on LinkedIn, Instagram and Facebook, but he does not appear to post often or be particuraly active. The company stays neutral on social media, not posting with any identifiable affiliation to a particular party. The company's website mentions sustainability and DEI in the About section.

Political Contributions Risk

4

Contributes to both parties equally with a very slight Republican skew and a majority of donations coming from the company. Combined contribution level is very high and ranks among the highest in the Consumer Discretionary sector. Contributions to controversial political figures include Mitt Romney and Amy Klobuchar. The firm's risk is elevated by magnitude but mitigated by bipartisanship.

Political Dichotomy Risk

3

Marriott has a wide, politically diverse consumer base. The company also is known for customer loyalty. While Marriot and its senior executives contribute equally to both parties, one large contribution to a hot-button candidate could trigger a boycott and alienate a large chunk of the company's customer base. Research, however, did not reveal Marriott making politically hazardous public statements or entering into risky marketing campaigns.

Associational Risk

2

The company has publicly announced an intent to avoid political controversy, and based on our research, it has done so. Research also did not reveal any risky associations on social media. Contributions to Mitt Romney pose some risk because Romney has faced criticism for voting to impeach President Trump.

Brand Visibility Risk

3

Marriot is a large travel and hotel company. The company has a wide variety of subsidiary brands, most of which feature the Marriot name.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Marriott

MAR
3
Companies list

Public Statements Risk

3

Marriott is making a strong effort to expand its business in China at a moment when China-US political tensions are rising, creating significant risk. However, the current CEO, Anthony Capuano, is a low profile executive. He does have some social media presence on LinkedIn, Instagram and Facebook, but he does not appear to post often or be particuraly active. The company stays neutral on social media, not posting with any identifiable affiliation to a particular party. The company's website mentions sustainability and DEI in the About section.

Political Contributions Risk

4

Contributes to both parties equally with a very slight Republican skew and a majority of donations coming from the company. Combined contribution level is very high and ranks among the highest in the Consumer Discretionary sector. Contributions to controversial political figures include Mitt Romney and Amy Klobuchar. The firm's risk is elevated by magnitude but mitigated by bipartisanship.

Political Dichotomy Risk

3

Marriott has a wide, politically diverse consumer base. The company also is known for customer loyalty. While Marriot and its senior executives contribute equally to both parties, one large contribution to a hot-button candidate could trigger a boycott and alienate a large chunk of the company's customer base. Research, however, did not reveal Marriott making politically hazardous public statements or entering into risky marketing campaigns.

Associational Risk

2

The company has publicly announced an intent to avoid political controversy, and based on our research, it has done so. Research also did not reveal any risky associations on social media. Contributions to Mitt Romney pose some risk because Romney has faced criticism for voting to impeach President Trump.

Brand Visibility Risk

3

Marriot is a large travel and hotel company. The company has a wide variety of subsidiary brands, most of which feature the Marriot name.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Marriott

MAR
3
Companies list

Public Statements Risk

3

Marriott is making a strong effort to expand its business in China at a moment when China-US political tensions are rising, creating significant risk. However, the current CEO, Anthony Capuano, is a low profile executive. He does have some social media presence on LinkedIn, Instagram and Facebook, but he does not appear to post often or be particuraly active. The company stays neutral on social media, not posting with any identifiable affiliation to a particular party. The company's website mentions sustainability and DEI in the About section.

Political Contributions Risk

4

Contributes to both parties equally with a very slight Republican skew and a majority of donations coming from the company. Combined contribution level is very high and ranks among the highest in the Consumer Discretionary sector. Contributions to controversial political figures include Mitt Romney and Amy Klobuchar. The firm's risk is elevated by magnitude but mitigated by bipartisanship.

Political Dichotomy Risk

3

Marriott has a wide, politically diverse consumer base. The company also is known for customer loyalty. While Marriot and its senior executives contribute equally to both parties, one large contribution to a hot-button candidate could trigger a boycott and alienate a large chunk of the company's customer base. Research, however, did not reveal Marriott making politically hazardous public statements or entering into risky marketing campaigns.

Associational Risk

2

The company has publicly announced an intent to avoid political controversy, and based on our research, it has done so. Research also did not reveal any risky associations on social media. Contributions to Mitt Romney pose some risk because Romney has faced criticism for voting to impeach President Trump.

Brand Visibility Risk

3

Marriot is a large travel and hotel company. The company has a wide variety of subsidiary brands, most of which feature the Marriot name.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO