Amazon

AMZN
2.8
Companies list

Public Statements Risk

4

Jeff Bezos rarely offers his opinion on non-economic matters; however, he's a constant topic in the news, overshadowing Andy Jassy, the new CEO. Amazon has a convoluted website that, like Google, is mostly used for practical rather than informational purposes. But in the 'About' section, they mention DEI, climate change, the inequitable treatment of black people, LGBTQ+ rights, and immigrant rights specifically. It's a laundry list of liberal causes, and if the media highlights it, there could be a media firestorm on the right. Additionally, their union-busting and the number of stories about employees not having time for bathroom breaks push people on the left to find alternatives.

Political Contributions Risk

3

Amazon was the second highest contributor in the retail sector and leans moderately towards Democrats, which is not abnormal in the retail sector.

Political Dichotomy Risk

3

Amazon leans moderately more towards Democrats, but has a mixed consumer base. Fortunately, the company does not have many substitutes. 60% of Amazon's sales are in North America, which makes it more susceptible to U.S. political boycotts. AWS, however, was responsible for all of Amazon's profit in 2022 and most of it in 2021.

Associational Risk

1

The CEO and founder do not have any notable associational risks. The company and its senior executives seem to avoid taking associational positions at all, for example, by refusing to take antisemitic film by Kyrie Irving off of the platform.

Brand Visibility Risk

3

The company has high search volumes and is a household name. Nonetheless, even incredibly large scandals such as poor working conditions being exposed were largely ignored by the public, and the company seems too big and too convenient for any major consumer boycott. The lack of lifestyle and values-based branding insulates them from consumers' personal value discrepancies with the company.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Amazon

AMZN
2.8
Companies list

Public Statements Risk

4

Jeff Bezos rarely offers his opinion on non-economic matters; however, he's a constant topic in the news, overshadowing Andy Jassy, the new CEO. Amazon has a convoluted website that, like Google, is mostly used for practical rather than informational purposes. But in the 'About' section, they mention DEI, climate change, the inequitable treatment of black people, LGBTQ+ rights, and immigrant rights specifically. It's a laundry list of liberal causes, and if the media highlights it, there could be a media firestorm on the right. Additionally, their union-busting and the number of stories about employees not having time for bathroom breaks push people on the left to find alternatives.

Political Contributions Risk

3

Amazon was the second highest contributor in the retail sector and leans moderately towards Democrats, which is not abnormal in the retail sector.

Political Dichotomy Risk

3

Amazon leans moderately more towards Democrats, but has a mixed consumer base. Fortunately, the company does not have many substitutes. 60% of Amazon's sales are in North America, which makes it more susceptible to U.S. political boycotts. AWS, however, was responsible for all of Amazon's profit in 2022 and most of it in 2021.

Associational Risk

1

The CEO and founder do not have any notable associational risks. The company and its senior executives seem to avoid taking associational positions at all, for example, by refusing to take antisemitic film by Kyrie Irving off of the platform.

Brand Visibility Risk

3

The company has high search volumes and is a household name. Nonetheless, even incredibly large scandals such as poor working conditions being exposed were largely ignored by the public, and the company seems too big and too convenient for any major consumer boycott. The lack of lifestyle and values-based branding insulates them from consumers' personal value discrepancies with the company.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Amazon

AMZN
2.8
Companies list

Public Statements Risk

4

Jeff Bezos rarely offers his opinion on non-economic matters; however, he's a constant topic in the news, overshadowing Andy Jassy, the new CEO. Amazon has a convoluted website that, like Google, is mostly used for practical rather than informational purposes. But in the 'About' section, they mention DEI, climate change, the inequitable treatment of black people, LGBTQ+ rights, and immigrant rights specifically. It's a laundry list of liberal causes, and if the media highlights it, there could be a media firestorm on the right. Additionally, their union-busting and the number of stories about employees not having time for bathroom breaks push people on the left to find alternatives.

Political Contributions Risk

3

Amazon was the second highest contributor in the retail sector and leans moderately towards Democrats, which is not abnormal in the retail sector.

Political Dichotomy Risk

3

Amazon leans moderately more towards Democrats, but has a mixed consumer base. Fortunately, the company does not have many substitutes. 60% of Amazon's sales are in North America, which makes it more susceptible to U.S. political boycotts. AWS, however, was responsible for all of Amazon's profit in 2022 and most of it in 2021.

Associational Risk

1

The CEO and founder do not have any notable associational risks. The company and its senior executives seem to avoid taking associational positions at all, for example, by refusing to take antisemitic film by Kyrie Irving off of the platform.

Brand Visibility Risk

3

The company has high search volumes and is a household name. Nonetheless, even incredibly large scandals such as poor working conditions being exposed were largely ignored by the public, and the company seems too big and too convenient for any major consumer boycott. The lack of lifestyle and values-based branding insulates them from consumers' personal value discrepancies with the company.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Amazon

AMZN
2.8
Companies list

Public Statements Risk

4

Jeff Bezos rarely offers his opinion on non-economic matters; however, he's a constant topic in the news, overshadowing Andy Jassy, the new CEO. Amazon has a convoluted website that, like Google, is mostly used for practical rather than informational purposes. But in the 'About' section, they mention DEI, climate change, the inequitable treatment of black people, LGBTQ+ rights, and immigrant rights specifically. It's a laundry list of liberal causes, and if the media highlights it, there could be a media firestorm on the right. Additionally, their union-busting and the number of stories about employees not having time for bathroom breaks push people on the left to find alternatives.

Political Contributions Risk

3

Amazon was the second highest contributor in the retail sector and leans moderately towards Democrats, which is not abnormal in the retail sector.

Political Dichotomy Risk

3

Amazon leans moderately more towards Democrats, but has a mixed consumer base. Fortunately, the company does not have many substitutes. 60% of Amazon's sales are in North America, which makes it more susceptible to U.S. political boycotts. AWS, however, was responsible for all of Amazon's profit in 2022 and most of it in 2021.

Associational Risk

1

The CEO and founder do not have any notable associational risks. The company and its senior executives seem to avoid taking associational positions at all, for example, by refusing to take antisemitic film by Kyrie Irving off of the platform.

Brand Visibility Risk

3

The company has high search volumes and is a household name. Nonetheless, even incredibly large scandals such as poor working conditions being exposed were largely ignored by the public, and the company seems too big and too convenient for any major consumer boycott. The lack of lifestyle and values-based branding insulates them from consumers' personal value discrepancies with the company.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Amazon

AMZN
2.8
Companies list

Public Statements Risk

4

Jeff Bezos rarely offers his opinion on non-economic matters; however, he's a constant topic in the news, overshadowing Andy Jassy, the new CEO. Amazon has a convoluted website that, like Google, is mostly used for practical rather than informational purposes. But in the 'About' section, they mention DEI, climate change, the inequitable treatment of black people, LGBTQ+ rights, and immigrant rights specifically. It's a laundry list of liberal causes, and if the media highlights it, there could be a media firestorm on the right. Additionally, their union-busting and the number of stories about employees not having time for bathroom breaks push people on the left to find alternatives.

Political Contributions Risk

3

Amazon was the second highest contributor in the retail sector and leans moderately towards Democrats, which is not abnormal in the retail sector.

Political Dichotomy Risk

3

Amazon leans moderately more towards Democrats, but has a mixed consumer base. Fortunately, the company does not have many substitutes. 60% of Amazon's sales are in North America, which makes it more susceptible to U.S. political boycotts. AWS, however, was responsible for all of Amazon's profit in 2022 and most of it in 2021.

Associational Risk

1

The CEO and founder do not have any notable associational risks. The company and its senior executives seem to avoid taking associational positions at all, for example, by refusing to take antisemitic film by Kyrie Irving off of the platform.

Brand Visibility Risk

3

The company has high search volumes and is a household name. Nonetheless, even incredibly large scandals such as poor working conditions being exposed were largely ignored by the public, and the company seems too big and too convenient for any major consumer boycott. The lack of lifestyle and values-based branding insulates them from consumers' personal value discrepancies with the company.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO