Chipotle

CMG
2.7
Companies list

Public Statements Risk

1

Brian Niccol is a quiet CEO who rarely communicates about issues unrelated to the company. Broadly, Chipotle is climate forward, but mostly focuses on improving internal system sustainability.

Political Contributions Risk

2

Chipotle donates the least of any restaurant chain in the S&P500. Additionally, they are left-leaning, donating about 2:1 in favor of Democratic causes when compared to Republicans in a sector that largely skews right. They don't have a PAC so the contributions are exclusively from senior executives.

Political Dichotomy Risk

3

Chipotle has a small but left-leaning donation profile. More than 50% of their stores are located in 'red states', meaning the politics of their customer base is more evenly split than the branding might suggest. This creates a dual risk. First, the left-leaning consumers could be against their anti-union policies - Chipotle shut down a whole store that tried to unionize and paid settlements to each employee. Second, the right-leaning customers could reject the corporation's support of Pride month - the company has posted on their social media about LGBTQ+ and even created its own Pride month special online-only deals. Further, as a restaurant chain, it's naturally vulnerable to boycotts.

Associational Risk

3

Chipotle has partnered with LGBTQ+ organizations in the past but does not appear to be affiliated with any contentious figures.

Brand Visibility Risk

4

Chipotle is not quite a lifestyle brand, but people certainly go to Chipotle because of its reputation. As past food safety scandals show, it's possible for that reputation of excellence to be tarnished. The brand is front and center to the entire experience with Chipotle, meaning it's very visible, especially as a B2C company, creating a high risk level.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Chipotle

CMG
2.7
Companies list

Public Statements Risk

1

Brian Niccol is a quiet CEO who rarely communicates about issues unrelated to the company. Broadly, Chipotle is climate forward, but mostly focuses on improving internal system sustainability.

Political Contributions Risk

2

Chipotle donates the least of any restaurant chain in the S&P500. Additionally, they are left-leaning, donating about 2:1 in favor of Democratic causes when compared to Republicans in a sector that largely skews right. They don't have a PAC so the contributions are exclusively from senior executives.

Political Dichotomy Risk

3

Chipotle has a small but left-leaning donation profile. More than 50% of their stores are located in 'red states', meaning the politics of their customer base is more evenly split than the branding might suggest. This creates a dual risk. First, the left-leaning consumers could be against their anti-union policies - Chipotle shut down a whole store that tried to unionize and paid settlements to each employee. Second, the right-leaning customers could reject the corporation's support of Pride month - the company has posted on their social media about LGBTQ+ and even created its own Pride month special online-only deals. Further, as a restaurant chain, it's naturally vulnerable to boycotts.

Associational Risk

3

Chipotle has partnered with LGBTQ+ organizations in the past but does not appear to be affiliated with any contentious figures.

Brand Visibility Risk

4

Chipotle is not quite a lifestyle brand, but people certainly go to Chipotle because of its reputation. As past food safety scandals show, it's possible for that reputation of excellence to be tarnished. The brand is front and center to the entire experience with Chipotle, meaning it's very visible, especially as a B2C company, creating a high risk level.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Chipotle

CMG
2.7
Companies list

Public Statements Risk

1

Brian Niccol is a quiet CEO who rarely communicates about issues unrelated to the company. Broadly, Chipotle is climate forward, but mostly focuses on improving internal system sustainability.

Political Contributions Risk

2

Chipotle donates the least of any restaurant chain in the S&P500. Additionally, they are left-leaning, donating about 2:1 in favor of Democratic causes when compared to Republicans in a sector that largely skews right. They don't have a PAC so the contributions are exclusively from senior executives.

Political Dichotomy Risk

3

Chipotle has a small but left-leaning donation profile. More than 50% of their stores are located in 'red states', meaning the politics of their customer base is more evenly split than the branding might suggest. This creates a dual risk. First, the left-leaning consumers could be against their anti-union policies - Chipotle shut down a whole store that tried to unionize and paid settlements to each employee. Second, the right-leaning customers could reject the corporation's support of Pride month - the company has posted on their social media about LGBTQ+ and even created its own Pride month special online-only deals. Further, as a restaurant chain, it's naturally vulnerable to boycotts.

Associational Risk

3

Chipotle has partnered with LGBTQ+ organizations in the past but does not appear to be affiliated with any contentious figures.

Brand Visibility Risk

4

Chipotle is not quite a lifestyle brand, but people certainly go to Chipotle because of its reputation. As past food safety scandals show, it's possible for that reputation of excellence to be tarnished. The brand is front and center to the entire experience with Chipotle, meaning it's very visible, especially as a B2C company, creating a high risk level.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Chipotle

CMG
2.7
Companies list

Public Statements Risk

1

Brian Niccol is a quiet CEO who rarely communicates about issues unrelated to the company. Broadly, Chipotle is climate forward, but mostly focuses on improving internal system sustainability.

Political Contributions Risk

2

Chipotle donates the least of any restaurant chain in the S&P500. Additionally, they are left-leaning, donating about 2:1 in favor of Democratic causes when compared to Republicans in a sector that largely skews right. They don't have a PAC so the contributions are exclusively from senior executives.

Political Dichotomy Risk

3

Chipotle has a small but left-leaning donation profile. More than 50% of their stores are located in 'red states', meaning the politics of their customer base is more evenly split than the branding might suggest. This creates a dual risk. First, the left-leaning consumers could be against their anti-union policies - Chipotle shut down a whole store that tried to unionize and paid settlements to each employee. Second, the right-leaning customers could reject the corporation's support of Pride month - the company has posted on their social media about LGBTQ+ and even created its own Pride month special online-only deals. Further, as a restaurant chain, it's naturally vulnerable to boycotts.

Associational Risk

3

Chipotle has partnered with LGBTQ+ organizations in the past but does not appear to be affiliated with any contentious figures.

Brand Visibility Risk

4

Chipotle is not quite a lifestyle brand, but people certainly go to Chipotle because of its reputation. As past food safety scandals show, it's possible for that reputation of excellence to be tarnished. The brand is front and center to the entire experience with Chipotle, meaning it's very visible, especially as a B2C company, creating a high risk level.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

Chipotle

CMG
2.7
Companies list

Public Statements Risk

1

Brian Niccol is a quiet CEO who rarely communicates about issues unrelated to the company. Broadly, Chipotle is climate forward, but mostly focuses on improving internal system sustainability.

Political Contributions Risk

2

Chipotle donates the least of any restaurant chain in the S&P500. Additionally, they are left-leaning, donating about 2:1 in favor of Democratic causes when compared to Republicans in a sector that largely skews right. They don't have a PAC so the contributions are exclusively from senior executives.

Political Dichotomy Risk

3

Chipotle has a small but left-leaning donation profile. More than 50% of their stores are located in 'red states', meaning the politics of their customer base is more evenly split than the branding might suggest. This creates a dual risk. First, the left-leaning consumers could be against their anti-union policies - Chipotle shut down a whole store that tried to unionize and paid settlements to each employee. Second, the right-leaning customers could reject the corporation's support of Pride month - the company has posted on their social media about LGBTQ+ and even created its own Pride month special online-only deals. Further, as a restaurant chain, it's naturally vulnerable to boycotts.

Associational Risk

3

Chipotle has partnered with LGBTQ+ organizations in the past but does not appear to be affiliated with any contentious figures.

Brand Visibility Risk

4

Chipotle is not quite a lifestyle brand, but people certainly go to Chipotle because of its reputation. As past food safety scandals show, it's possible for that reputation of excellence to be tarnished. The brand is front and center to the entire experience with Chipotle, meaning it's very visible, especially as a B2C company, creating a high risk level.

Political Hazard (pH) Ratings Explained

A corporation’s Political Hazard Rating, or pH rating, is an overall assessment of the corporation’s likelihood of facing a material consumer boycott or investor backlash from a controversy caused by the company’s or its executives’ political activities and proclivities. The pH ratings range from 1 to 5, with a higher rating correlating with higher risk. The categories below are the components considered when setting a company’s pH rating.

Public Statements Risk

Rates the corporation based on its executives’ and the corporations’ own prior public political statements, including their frequency and whether they have tended to be, or actually have been, controversial or high-profile.

Political Dichotomy Risk

Rates the corporation based on the dichotomy, if any, between the executives’ and/or corporations’ own prior political contributions or statements and the likely political leaning of the corporation’s consumer base.

Political Contributions Risk

Rates the corporation based on the magnitude of the executives’ and/or corporations’ total political contributions to politicians and PACs, benchmarked to sector, and the weighted nature of those contributions as between political parties.

Associational Risk

Rates the corporation based on its executives’ and/or the corporation’s own prior political contributions and/or public association with particularly controversial people or high-profile politicians or PACs.

Brand Visibility Risk

Rates the corporation's risk relative to sector with higher risk being associated with higher brand visibility

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“As a political data company, we are uniquely positioned to measure a company’s pH.” Abigail Wuest, CEO